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Quick Tip: Understanding Facebook Ads

 

 

Looking for a way to build your social media presence, add visitors to your website, drive buyer and seller leads, or connect with your sphere of influence?

Check out this quick coaching segment on creating Facebook Ads featuring marketing expert Jon Reinhart and Jim Remley.

To watch the whole coaching video and take advantage of 14 Days of FREE Coaching explore the Path Performance Coaching Platform!

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Refresh Your Focus with a Mid-Year Review

 

 

Now that we have arrived in July it's time to do a six month review of your performance. By reviewing your numbers you can get a clear picture of your businesses trajectory.

This simple exercise can identify what's working, what isn't' working, and where to adjust your strategy. Your mid year results are the culmination of all of your time, work, and marketing investments, it is also reflection of your follow up skills, your presentation materials, and your ability to stay consistent.

Watch this video for a complete breakdown of how to conduct your mid year review!

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Is Facebook Quietly Rolling Out Hashtags? #YES!

Is Facebook quietly rolling out hashtags?

According to marketing experts the answer is yes. Facebook owns Instagram which has long used hashtags as a marketing tool. Not only can you attach hashtags to your posts, you can search, and even follow hashtags on Instagram. It appears that Facebook may be implementing a similar strategy.

It wouldn't be the fist time Facebook has followed Instagram.

The best example may be the roll out of Facebook Stories which has quickly become a game changer for social media content.

Check out this quick video to learn more and discover how you may be able to use the quiet roll out to your advantage!

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Pre-Forclosures Rising? 12% of Mortgages Have Not Been Paid on Time...

According to the Mortgage Bankers Association 12% of Mortgages were not paid on time in the month of May and this number is likely to rise during Covid-19.

When a borrower has missed more than one house payment their lender will at some point send a Notice of Default to them. This is a notification that the lender is beginning a foreclosure process. This process takes several months to complete depending on the type of loan instrument that was used, the state and local rules regarding foreclosure, and the lenders backlog of other foreclosures.

During this time the borrower can always make their payments and pay the penalties to avoid losing the property and, of course, lenders always prefer that the delinquent account be reinstated rather than take the property in foreclosure.

There are many reasons for a homeowner not to make their mortgage payment including job loss, illness, divorce, or a death in the family. When an event or a series of events prevents the homeowner from making...

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Traditional Business Card VS Virtual Business Card - Which is Better?

Have you replaced your business cards with a virtual business card yet?

Watch this quick video on the benefits of using a V-Card as a part of your "new" normal. In today's world we may not have an opportunity to physically meet a client until much later in the relationship. By using a V-Card you can share you contact data quickly and easily. 

The advantages of using a V-Card (even without Coid-19) as a key part of your marketing plan are incredible check out these quick advantages:

  • Easier to Capture Potential Client Information 
  • Higher Conversion Rates (More People Say Yes)
  • Scaled Messages (Send Your VCard to Hundreds of People)
  • Print + Digital Combinations Using QR Codes

 

 

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Strategy: Targeting Existing Homes Around New Construction Sites

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Targeting existing homes near new construction sites as a real estate professional can lead to more listings and more sales. If you have ever lived in a neighborhood near a new construction site it can often be frustrating.

Trucks up and down the street, hammers, drills, and saws starting up at 8:00 AM or earlier. It a word it's a nuisance, and when a homeowner has something that is irritating then about their neighborhood they may be more likely to sell.

Check out this quick video for some tips on targeting existing homes around new construction sites and then try this script in your market:

“Good Morning is this (seller name)? (Pause) this is (your name) over at (company name) how are you today? Listen I know you are probably busy but I have one quick question I noticed driving by your home that you have some new construction happening (across street, next door) how do you feel about those hammers at 8:00AM? I understand – have you ever thought of moving? The...

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Gallop Poll: What Do American's Believe is their Best Long Term Investment?

Every year, Gallup conducts a survey of Americans to determine their choice for the best long-term investment. Respondents are asked to select real estate, stocks/mutual funds, gold, savings accounts/CDs, or bonds.

For the seventh year in a row, real estate has come out on top as the best long-term investment.

Gallup explained: “Real estate remains the most favored investment to Americans, as has been the case since 2013, when the housing market was on the rebound. More than a third of Americans have named real estate as the top investment since 2016.”

This year’s results indicated 35% of Americans chose real estate, followed by stocks at 21%.

Check out this video for post/message to share with your sphere of influence, social audience, or farm area.

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How to Motivate Sellers to List in a Low Supply Market

How do you move sellers off the fence and help motivate them to enter the market?
 
Try these key tips for getting sellers excited about entering the real estate market and finding their next dream home. Not only will you unlock more listings you will create a new pipeline of ready, willing, and able buyers!
 
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Nearly 3 Million Adults Just Moved in With their Parents...

Roughly 2.7 million U.S. adults moved in with a parent or grandparent in March and April as the coronavirus pandemic spread, potentially costing landlords hundreds of millions of dollars in monthly rent payments.

Here is the breakdown:

+ There were 32 million adults living with their parents or grandparents in April, the highest number on record.

+ More than 80% of those who recently moved back in with their parents are Gen Zers.

See graph here: https://www.zillow.com/research/coron...

How does this affect the real estate market? The demand for larger houses will be increasing as multi-generational households increase. Watch this quick video for details...

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Are you ready for the "Mother of all Bidding Wars"?

According to Barron's magazine "The Mother of all Bidding Wars is Coming" 

They point to several key factors:

  • The Mortgage Bankers Association Purchase Index for the week ending on June 5 was up 13% from the same week a year ago.
  •  Robert Shiller, who predicted that house prices in the suburbs would rise faster than those in city centers in coming years, as buyers, now practiced at working from home, seek more social-distancing space.
  • Glenn Kelman, CEO of Redfin (RDFN) says traffic growth for his online listings for houses in suburbs and small towns has outpaced that for in big cities by 164% over the past two months.
  • Inventory of existing homes for sale was the lowest on record for the month, according to the National Association of Realtors. And bank forbearance has reduced foreclosures, further restricting supply. How do you thrive in a low supply market?

Watch this video for tips on working with buyers and sellers when inventory is at all time low and bidding...

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