After 15 years of being a part of the legal industry and working for several national and local non-profits Susana Medrano decided to make a change in her career path. She decided the best way to impact people's lives was to help families with their housing needs. In her first full year in the industry she closed 45 transactions, in her second year she led her firm in closed transactions, and in her third year she formed a team. She has since gone on to lead her team to nearly a 1000 transactions closed a year and is continuing to impact agents through her training and coaching skills.
Why should a buyer buy a home in today's market?
If we don't know the answer to that, then it's gonna be a struggle to talk to buyers about why they should buy. Because everybody thinks they should wait:
"Shouldn't I wait for prices to come down? Shouldn't I wait for interest rates to come down? Shouldn't I wait for the recession to kind of come and go?"
There's gonna be a lot of those mindsets. And we have to be able to answer the question: "Why should I buy now?"
And really we have to sell ourselves first before we sell anyone else. So I'm gonna give you four reasons here that someone should consider buying now as opposed to waiting or not buying at all.
1. Some sellers are panicking.
Why are they panicking? Because they put their home on the market yesterday and they expected just to get overrun with buyers. Then maybe two or 3, 4, 5 days goes by and they still don't have multiple offers. They don't even have very many...
There's a new survey that was done by the National Housing Survey, which was just done in June. So it's fresh data. And it shows a divergence that we haven't seen probably in the last 10 years or more.
It shows how many people think that the economy is on the wrong track:
81% of Americans believe the economy's on the wrong track.
So when you look at that number and we put it in perspective of people that are buying and selling real estate, how do we have that conversation? Where people think, oh my gosh, we're on the wrong track. I don't know that I should be buying.
We call that consumer sentiment. Or I don't know if I should be entering this real estate marketplace.
What can we say?
How can we address that concern where people think it's the wrong time to enter this market?
Well, a good lesson for us is to model successful people. People that are more successful than us, right?
One of the most successful people in our...
Date the rate. Marry the house.
Now, what does that mean? That means that if we went back in time to a year ago, the market was a completely different animal. Right?
A year ago, buyers that were in the marketplace were experiencing multiple offers on every listing. They were being asked to sign escalation clauses that would maybe sometimes mean they were paying 10, 20, 30, 40, 50, a hundred thousand dollars more than the list price. People are being asked to do appraisal waivers, inspection waivers, appraisal gap language, non-refundable earnest money.
It was an incredible time to be a buyer in what we might call a frenzy market.
Now, fast forward to today:
The market's undergoing a complete shift, right? And what that means is there's a lot more to choose from. There's a lot more listings on the market. List prices are coming down in a lot of price categories. We're seeing a lot fewer buyers in the market. So that means that the...
With over 8 years of experience, 450+ homes sold, over 100 million dollars in real estate negotiated and a ranking in the top 1% in the area for 6 years in a row all by referral, Garrett brings substantial experience and expertise to his team and their clients. Come listen to this amazing podcast as Garret breaks down his Perfect 36 strategy in detail and how it delivers over 50 closed transactions a year consistently with a database of only 300 clients. Learn how he manages his team including his ‘Lead’ agent strategy and how he hands off clients seamlessly to his team members while staying close to them throughout the transaction.
New study out from the Mortgage Bankers Association shows that ARM demand has reached a 14-year high.
And now what's an ARM?
An ARM is an adjustable rate mortgage.
A lot of you that have entered the business over the last 10 years may have never used an ARM.
They became almost invisible for many, many years. Why? Because we've had the lowest interest rates in history. No one would bother doing an ARM. But over the last quarter, just to here in 2022 ARMs have gone up to a 14-year high.
So an ARM is an adjustable rate mortgage. Generally, it's set interest rate for the first 3, 5, 7 years. And then it resets based on the current rates of that time. There's a cap on it. Every loan's a little bit different, but here's some examples of what that looks like:
Right now, as I'm talking to you today...
The current interest rates are about 5.5% while the ARM rate is about 4.5%. So people are getting about a 1% discount for going into an ARM...
A stat from a Zillow study that came out shows that 30% of Americans have cited climate change as a reason to move in 2022.
Now, I think about that and I reflect on my own market where I live here in Southern Oregon. And I think, well, a lot of people wouldn't consider this being a climate change issue here, but it is.
You see, we've had, and we've been surrounded by fires for the last four or five years in our community. And those fires create smoke. And it creates a situation where people don't love going outside during the summer, one of the best times to be outside. Coupled with the fact that last year we had a fire rage through the entire city and burned down 2,700 homes. I had three duplexes burned down myself.
So when people have that experience, it's very detrimental. They are in fear of it. Of course they might think about moving. And a lot of people did move away because of that.
Or think about your...
Hey guys, can you think of an investment that is safe, stable, and secure in today's environment?
We know the stock market's crashing.
We know the crypto market crashed.
And we know other market assets are crashing right now.
So is there an investment out there that people can really trust?
The answer is yes.
And Americans already know this:
The most recent study shows that for the last eight years straight Americans trust real estate more than any other asset class.
Here's the question mark I have for you:
Are you out there beating this drum? Are you the evangelist about real estate to your own clients and talking to them about the fact fact that they need to diversify their portfolios, you know, rebalance their assets, and get some of that money over into residential real estate?
One of the safest, most stable, secure investments they could possibly make.
Now, how do we know that?
Well, all markets are based on supply and...
What is an anchor point? And how can it benefit you when you're talking to sellers about getting their prices down?
Well, an anchor point is a way that we can help sellers recognize where they're at relative to the competition of the market. And what's gonna happen to them if they don't take action.
So let me give you an example:
If you have a seller in a neighborhood and you call them and you say:
"Hey, Mr. And Mrs. Johnson, I was hoping I'd have a conversation with you because I did a little research in the neighborhood, and I know we haven't had the activity that I've been hoping for. And so I'm concerned about getting the house sold. So I did some research. I know, you know, the property over on fourth street. It's been sitting in the market for a hundred days. I know you'd drive by it every day.
"And I did a little research on that one. It looks like they started at $600k and now they're down to $550k,...
How do you normalize a price reduction?
People don't wanna feel like they're the only ones reducing their price. And some sellers may not be in tune with the market like we are. They may be assuming that the market's like it was six months ago. And they're the only person that's not selling right now.
Of course, we know that's not true. We know the market's changing. We know there's more inventory hitting the market than we've seen in a long time. We know interest rates are impacting the marketplace.
So how do we normalize a price reduction?
The way you do it is to show others in your market that are also reducing their price at the same time. So here's how you do it.
When you're talking to a seller, you can say:
"Hey, Mr. And Mrs. Seller, you know, we haven't had a lot of showings and that's probably directly to related to our price. We're seeing more competition. Interest rates are definitely...
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