NAR 2019 Study: Why do homeowners sell their home ?

 

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

  1. Home is to Small (15%)
  2. Move Closer to Family and Friends? (14%)
  3.  Job Relocation (13%)
  4. Neighborhood Less Desirable (9%)
  5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 


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Using Virtual Staging to Merchandise Your Listings

 

We know the number one reason why a home will or won't sell is the price. It's our number one marketing tool. But beyond price listings often fail to sell because of other key factors including how the home is marketed to the public.

As the market changes the importance of marketing and merchandising listings is becoming critically important. One technique that can provide a relatively inexpensive solution to making your listings more attractive is virtual staging. 

Virtual staging can help generate showings and offers by allowing buyers to visualize the home in a more appealing way and give them ideas on how they can transform they home after they complete their purchase. 

Watch this quick video as Jim demonstrates Virtual Staging photos along with recommendations for companies that offer this unique service. 


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Webinar: 5 Ways to Ask For (and Get) Price Reductions 

 

Are you having pricing conversations with your sellers? 

The number one reason why a home will sell or won't is the price. As the market transitions it's important that sellers understand that the price is their ultimate marketing tool. 

What we will cover during this webinar: 

  • The Market Changes - Supply Increasing Nationwide
  • Setting the Table for Price Conversations
  • The First Time to Ask for a Price Reduction
  • Earning Your Right to Pricing Conversations
  • Responding to "Just Market the House More..." 
  • Gift Bagging the Reduction &Feedback Loops
  • 30 Day Price Resets & Offer Failures 
  • and much much more... 

Do you need more leads, more listings, more buyers, and more closings? 

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Jim Remley is a nationally recognized expert in the field of...

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2019 NAR Study: Top Three Value Points You Can Offer a Seller

listing presentation Apr 17, 2019
 

When you conduct a listing presentation what does the seller really want to talk about? 

The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR.  This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points. 

The top three items are:

  1. Help Seller Market Home to Potential Buyers 20%
  2. Help Sell the Home Within a Specific Time Frame 20%
  3. Help Price the Home Competitively 19%

To download the entire report click this link:  2019 NAR Generational Study

How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings! 


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Three Reasons Why You Should Never Say You Are "Soooo Busy"

scripts time management Apr 15, 2019
 

We have all said the words "I am soooo busy!"  

But is this the best response when someone asks you how you are doing or how is it going? No, in fact there are three key reasons why you may want to avoid using this language when talking with your sphere of influence, your clients, or even a family member. 

1) Bragging - If you are busy and the person you are talking with isn't they may feel inadequate or even embarrassed about their level of success. This can cause disconnection or even professional jealousy. 

2) Bothered - Because you are "soooo busy" some clients may decide not to burden you with more referrals or even direct real estate business. Many real estate veterans have had clients tell them "I just didn't want to bother you." Don't let this happen to you!

3) Disorganized - Often people who are overwhelmed, chaotic, or say that they are "soooo busy" can come across disorganized and out of balance.  This can be a turn off for clients who want an...

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No One Likes to Sell But Everyone Loves to Buy

buying scripts selling Apr 11, 2019

During a recent training event one of my seasoned Brokers, Dan, said something that instantly resonated with everyone in the room...No one likes to sell but everyone loves to buy.

We were talking about how to motivate sellers to adjust their price, terms, condition, and or incentives to encourage buyers to view their listing and more importantly make offers. His insight was that sellers never become truly motivated until they zero in on what they want to purchase.

In my experience Dan is absolutely correct! As soon as a seller finds a property they want to acquire  - their attitude moves from reluctance to excitement.  On the other hand sellers who don't know where they are going are often difficult to negotiate with, why? Their reluctance stems from one thing - uncertainty.

When sellers don't know where they will live next it creates anxiety, fear, and doubt. In advising and counseling sellers then our first step might be to first treat all sellers as...

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NAR Reports Massive Increase in Home Sales Last Month Up 11.8%

trends Mar 29, 2019
 

Good news for the real estate market and your business!

Buyers returned to the market in force last month with the National Association of REALTORS reporting a month over month increase in sales of 11.8%! This represents the largest increase in month over month sales volume since 2015! 

If you didn't see a similar increase in your own activity last month maybe it's time to build a new trend line. How ? Watch this quick video for an overview of the market conditions nationwide and two ways you can create transformation in your real estate business. 


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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he...

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Webinar: Teamify When & How to Build a Real Estate Team

teams webinar Mar 22, 2019

Many successful REALTORS® struggle with whether or not they should create a team or consider a partnership. During this Webinar my co-presenter James Colburn and I discuss the key considerations when making this important decision including:

  • The Four Reason Agents Consider Teams
  • The Only Reason Your Should Form a Team
  • Testing Your Ability to Be a Team Leader
  • The Financial Reality - (Good and Bad)
  • The Management and Build Out of Team
  • Partnerships & The Road Trip 
  • Virtual Teams 
  • Much, Much More
This is a one hour fast paced webinar full of information that you can use to grow your business!
 
** One note while James and I started with the concept of writing a book on this topic because of the fast pace and changing landscape of the market we have now turned this program into a live seminar format. To bring this seminar to your company or market please feel free to contact me directly on the contact page above. 

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Narrow Casting to Generate More Listing Leads

lead generation scripts Mar 15, 2019
 

We have all been trained to do just listed and just sold campaigns - question - is it working? 

Narrow casting is a new twist on old fashioned just listed and just sold canvasing. The technique is designed to narrow the field down to a handful of neighbors closest to your listing or the listing you are attempting to sell. The key is immediacy. Your contact with the neighbors is highly targeted and related to recent activity. 

Watch this three minute video to explore three scripts you can use this week to begin using the Narrow Casting technique in your own market.  


Do you need more leads, more listings, more buyers, and more closings? 

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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate...

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5 Reasons Millennial's Should Stop Renting and Buy a Home

lead generation renters Mar 08, 2019
 

You know someone that is a renter...why aren't they a homeowner? 

Demographically most renters are young adults, Millennial's who have not yet crossed the threshold into becoming a homeowner. Why? Many believe (49% in a recent study) that they need a 20% down payment. Wrong! The average down payment on all homes last year was only 5%! 

But here is the good news 72% of Millennial's have set home ownership as a priority in their life - above marriage, having kids, and even traveling. What they need is a real estate professional who can help guide them through the process and steps of achieving one of their key life goals. 

Watch this quick video to learn the top 5 Reasons Millennial's Should Stop Renting and Buy a Home!


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