Hey guys, quick question:

Do you have a video bio?

If you don't have a video bio, you could be missing a massive marketing opportunity.

96% of agents are still resisting video. That means that there's a massive opportunity for those agents that are willing to embrace it.

By doing a video bio, imagine that you are a consumer and you're looking at 20 or 30 or 40 or 50 agents on an agent roster. Most of them have the old glamour shot. But you have a video bio. Who's more likely to work with you?

Almost everybody.

Almost everybody's going to click on that video and watch you and give you a shot. They'll give you an "at bat" so you can hit a home run. Instead of just looking at pictures and making a decision, they can actually kind of get to know you a little bit, your personality, your style, and your flair.

And here's what you do in that bio:

You're going to talk about your background, your passion for the market, your passion for real...

Almost all of us are going to get multiple offers on at least one of our listings this year, probably several of them.

So what are you going to do to market the fact that you brought your sellers multiple offers?

One way you can do this is by modeling my friend Bill up in the Portland, Oregon market.

He received 13 offers on one of his listings! So what he did is he took a picture with him and his seller reviewing all those offers on the table. All 13 offers were spread across the table and labeled. And he took it at an angle where so you couldn't actually read the offers. You could just see them all laid out there with the seller smiling in the background.

And then he put a statement on social media and said:

"Hey, I got great news:

My seller came to me to market this property. Zillow said the home was worth $429k. We listed it at $459k and now we have an accepted offer well above $500,000 for this home."

What is this post doing?

It's...

If you're looking for a story to post to social media today, here's a great one for you.

A study was recently done about homeowners and how likely they are now to list their home based on the vaccine being available.

So here's the study and what it shares:

It shares that 70% of homeowners say they'd be completely comfortable moving to a new home with widespread COVID-19 vaccine distribution. In other words, they're ready to leave and go into another house because the vaccine is available. That's 7 out of 10 homeowners compared to only 52% who currently feel that way.

Now, we're only at 52% today. But as the vaccine becomes more prevalent and widespread, which we expect them in the next couple of months, that number is going to move to 70%.

It's going to unlock a ton of sellers into the marketplace.

That represents 14 million homeowners who now feel comfortable moving after widespread vaccination. This is a massive opportunity...

What is educational marketing?

Educational marketing is one of the most powerful techniques you can use to build trust and unlock more buyers and sellers for your business.

But how do you do it?

Well, you got to understand that a lot of expert marketers use what's called "The Curiosity Gap." That's where you pose a question or you put a statement out there and then it makes people curious about knowing the answer.

Now we fall into this curiosity gap all the time — from headlines to news soundbites that are trying to get you to watch the news at six o'clock, book covers, wine labels, and all kinds of things create curiosity in us. But when we look at our knowledge quest as human beings, we're always driven by not knowing and the power of wanting to know what we don't know, right?

So here's an example of this:

One of my good friends, Scott Lewis, a superstar realtor that I work with put this post out. And it was simply about the...

You are sitting on one of the best CRMs on earth — but you probably know that.

Facebook is absolutely your best CRM on earth. And then Instagram comes second and LinkedIn is third.

All of these social media platforms give us an insight into what's happening in people's lives.

Now how do you use that information? A lot of us just get up, drink our coffee every morning and scroll through social media meaninglessly. But you don't actually look at it as a CRM.

I want you to look at your social media differently. Look at it like it's a CRM Strategy Feed.

That means, I want you to look for "life changes" — meaning new jobs, new babies, retirements, and college graduations. Or people that are sick or going on vacation. There are many different scenarios where people have life changes — even divorces and engagements.

There's so many different life changes that people go through and today it's all public. Every single thing is public.

Now, when...

Do you use a Social Media Blitz every single time you take a listing?

If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.

Here are six posts you should do for every listing you get:

1. The Coming Soon Post

First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.

Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.

2. Launch it into your social media when it...

We see so much marketing that is irrelevant and meaningless — it doesn't resonate with anybody. It's trying to be ironic, cute, and Instagram perfect.

But nobody really cares so these marketing gimmicks fail.

What do our potential clients care about then?

Learning something new — which will always make them stop dead in their tracks and consider your message.

That's the basic idea behind my "Educational Marketing" strategy.

Now let's think of it in terms of real estate:

Not everyone has an interest in real estate. Buyers and sellers usually only get interested right before they're ready to sell their home or buy a new one.

So when a buyer starts to think that they should buy a house, that's when they start to look at all the terms and processes around real estate. Or when a homeowner gets interested in selling, that's when they suddenly get tuned into the market conditions.

That's the power behind using "Educational...

When's the last time you updated your bio and refreshed your overall brand?

Remember the brand that you are selling is YOU. And you need to refresh your brand at least once a year. You might hate getting your picture taken, but you need a new one every year. And I'm not just talking about a new headshot. You also need to hire a professional photographer to do an entire photo spread for you.

On top of that, you need to update your bio. The best bios that will drive sales your way include the following four things:

1. They're timely
2. They're relevant
3. They include the latest and greatest things happening in your life that help you connect with people in a real way
4. And they include any awards you've received or accomplishments you've achieved

Your #1 goal with your bio is to create an emotional connection with people. So that when they read about you, they can easily decide that they want to work with you.

Once you've updated your bio, you have to make sure...

What do you think are the top 10 trends for kitchens coming into the new year?

Top 10 Design Trends for Kitchens

(According to Instagram)

• Granite countertops (46,619 posts)
• Pantry cabinets (29,429)
• Quartz countertops (23,652)
• Kitchen islands (23,436)
• Eco-friendly (5,785)
• Brass faucets (4,608)
• Copper hardware (3,698)
• Mosaic Splashback tiles (3,041)
• Induction countertop (650)
• Farmhouse sinks (141)

How can you use this information? Try creating an engagement post that pits two of these elements against each other... as in "Which do you prefer Granite Countertops or Quartz Countertops?". Of course you should include a photo of both options.

By using an engagement question you will find that your audience will be much more likely to stop scrolling and actually comment or like your content. This is crucial as the more engagement a post receives the more likely it is for the algorithm to place this content in front of even more people. Also when someone...

Do you find yourself getting a lot more friend requests right now? I am. In the past I might get one or two a day, now I'm getting four or five, sometimes 10 a day. Why is that? More people are at home and they are on their social media much more than ever!

So what can you do with that information?

We know we're supposed to be reaching out to our sphere with phone and video calls, writing handwritten notes, and Zoom meetings. But let me give you something else to do as well. Set a goal of sending out 10 friend requests on Facebook, following 10 people on Instagram, and connecting with 10 people a day on LinkedIn.

Yes, you can make 30 connections a day and it doesn't take a lot of time. But don't just connect - go deeper - endorse people on linked in and try using Facebook and Instagram as another CRM platform.

How?

Look for life change. If someone is posting about losing their job, having a struggle with their kids and homeschooling, or they're going crazy in...