We have all heard from numerous channels that video will be the key differentiation tool for top real estate pros over the coming years.

But numbers just released by the KCM blog provide some staggering insight into just how fast this transition is occurring and why embracing video as a key part of your marketing strategy is so important.

• 93% of brands got a new customer because of a video on social media.
• 87% of businesses now use video as a marketing tool.
• Youtube is the #1 way consumers discover and research a brand.
• A Facebook executive predicted that their platform will be all video and no text by 2021.
• Social video gets shared 1200% more than text and images combined.
• 81% of marketers say video has helped them generate leads.
• Video ads were the #1 way consumers discovered a brand they later purchased from.
• By 2022, online videos will make up more than 82% of all consumer internet traffic.
• Homes listed with video get four times the inquiries of homes listed without video.
• 72%...

What if before being hired by a buyer or a seller they first checked out all of your social media pages? 

The vast majority do exactly this according to a study from Career Builder which reveals that 70% of employers view a potential employees social media pages before making a hiring decision. Even during employment 43% continue to check on current employees social media feeds. 

Buyers and sellers often view themselves as your employer and when entrusting the largest financial decision of their lives to someone will even be more likely to check you out on social media. 

Your social media feed then is the first step in the interview process, a life resume, that can help or hurt your chances of earning your next commission. To make sure you put your best foot forward check out this quick list of 9 Things Not to Do on Social Media! 

Do you need more leads, more listings, more buyers, and more closings? 

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Where is the best place to find qualified real estate leads online? What social media markets are already saturated with REALTORS and which ones are full of opportunity? Where do buyers find information online and what are they looking for? 

These questions and more are answered during this video overview based on a new report from the National Association of REALTORS - Real Estate in a Digital World. Report Highlights

In the Real Estate in a Digital Age report, the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space is examined. Some interesting findings (ton's more in the video overview)

• In 2018, buyers worked with an agent 87 percent of the time to find their home, so trust in a REALTOR® is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.

• In addition to the home buying process, REALTORS® also...