Do you use a Social Media Blitz every single time you take a listing?
If your answer is no, you're missing a huge opportunity to create energy and excitement around your listings to capture more buyers and sellers and potentially add more closings and referrals.
Here are six posts you should do for every listing you get:
1. The Coming Soon Post
First thing you do when you take a listing is you record a raw, no edit walkthrough video of the house. This could be an Instagram story, a Facebook story, or both. This shows people you're actually taking listings and that there's a new listing in your market.
Now, in some markets, you may have to adhere to your MLS rules before you start marketing the property — it's usually between 24-72 hours in most markets. But in some markets, you can't do it at all. Hopefully, you can do that quick, raw, no edit video where you're doing the quick walkthrough in your market.
2. Launch it into your social media when it...
We see so much marketing that is irrelevant and meaningless — it doesn't resonate with anybody. It's trying to be ironic, cute, and Instagram perfect.
But nobody really cares so these marketing gimmicks fail.
What do our potential clients care about then?
Learning something new — which will always make them stop dead in their tracks and consider your message.
That's the basic idea behind my "Educational Marketing" strategy.
Now let's think of it in terms of real estate:
Not everyone has an interest in real estate. Buyers and sellers usually only get interested right before they're ready to sell their home or buy a new one.
So when a buyer starts to think that they should buy a house, that's when they start to look at all the terms and processes around real estate. Or when a homeowner gets interested in selling, that's when they suddenly get tuned into the market conditions.
That's the power behind using "Educational...
When's the last time you updated your bio and refreshed your overall brand?
Remember the brand that you are selling is YOU. And you need to refresh your brand at least once a year. You might hate getting your picture taken, but you need a new one every year. And I'm not just talking about a new headshot. You also need to hire a professional photographer to do an entire photo spread for you.
On top of that, you need to update your bio. The best bios that will drive sales your way include the following four things:
Your #1 goal with your bio is to create an emotional connection with people. So that when they read about you, they can easily decide that they want to work with you.
Once you've updated your bio, you have to make sure...
What do you think are the top 10 trends for kitchens coming into the new year?
Top 10 Design Trends for Kitchens
(According to Instagram)
How can you use this information? Try creating an engagement post that pits two of these elements against each other... as in "Which do you prefer Granite Countertops or Quartz Countertops?". Of course you should include a photo of both options.
By using an engagement question you will find that your audience will be much more likely to stop scrolling and actually comment or like your content. This is crucial as the more engagement a post receives the more likely it is for the algorithm to place this content in front of even more people. Also when someone...
Do you find yourself getting a lot more friend requests right now? I am. In the past I might get one or two a day, now I'm getting four or five, sometimes 10 a day. Why is that? More people are at home and they are on their social media much more than ever!
So what can you do with that information?
We know we're supposed to be reaching out to our sphere with phone and video calls, writing handwritten notes, and Zoom meetings. But let me give you something else to do as well. Set a goal of sending out 10 friend requests on Facebook, following 10 people on Instagram, and connecting with 10 people a day on LinkedIn.
Yes, you can make 30 connections a day and it doesn't take a lot of time. But don't just connect - go deeper - endorse people on linked in and try using Facebook and Instagram as another CRM platform.
Look for life change. If someone is posting about losing their job, having a struggle with their kids and homeschooling, or they're going crazy in...
Interesting news - Facebook is quietly testing the use of hashtags.
We all know that Facebook owns Instagram. They have for years and hashtags are big on Instagram. So we always tend to place hashtags behind every post. Why do we do that? Because hashtags are searchable! If you click on a hashtag you will see all the posts that have used that hashtag recently.
Now that hashtags are going becoming searchable on Facebook, you can get ahead of the crowd and be somebody that is showing up at the top of one of these hashtags early.
Check out this quick video for a quick demonstration!
Looking for a way to build your social media presence, add visitors to your website, drive buyer and seller leads, or connect with your sphere of influence?
Check out this quick coaching segment on creating Facebook Ads featuring marketing expert Jon Reinhart and Jim Remley.
To watch the whole coaching video and take advantage of 14 Days of FREE Coaching explore the Path Performance Coaching Platform!
Is Facebook quietly rolling out hashtags?
According to marketing experts the answer is yes. Facebook owns Instagram which has long used hashtags as a marketing tool. Not only can you attach hashtags to your posts, you can search, and even follow hashtags on Instagram. It appears that Facebook may be implementing a similar strategy.
It wouldn't be the fist time Facebook has followed Instagram.
The best example may be the roll out of Facebook Stories which has quickly become a game changer for social media content.
Check out this quick video to learn more and discover how you may be able to use the quiet roll out to your advantage!
Roughly 2.7 million U.S. adults moved in with a parent or grandparent in March and April as the coronavirus pandemic spread, potentially costing landlords hundreds of millions of dollars in monthly rent payments.
Here is the breakdown:
+ There were 32 million adults living with their parents or grandparents in April, the highest number on record.
+ More than 80% of those who recently moved back in with their parents are Gen Zers.
How does this affect the real estate market? The demand for larger houses will be increasing as multi-generational households increase. Watch this quick video for details...
We have all heard from numerous channels that video will be the key differentiation tool for top real estate pros over the coming years.
But numbers just released by the KCM blog provide some staggering insight into just how fast this transition is occurring and why embracing video as a key part of your marketing strategy is so important.
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