Hey everyone, with the recent Sitzer Burnett lawsuit and NAR's loss, even though there are pending appeals, how should we adjust our approach to working with buyers? Waiting for the appeals isn't an option; we need to change right away.

So, what should we change? We must revamp our tactics and strategies. Today, I want to discuss a couple of key elements that should be part of your buyer presentation.

A common question from buyers is, "Why pay a buyer's agent a hefty sum to search for properties on the MLS when we can do it ourselves on platforms like Zillow or Realtor.com?"

This is a valid concern. To prove our value, we need to show that we bring a lot more to the table. In your buyer presentation, just like a listing presentation, there are crucial points to cover.

When it comes to the property search, it's not just about using the MLS. We go above and beyond. I emphasize that we leave no stone unturned. I mention that, of...

Hey there, I've got a winning strategy for dealing with expired listings and for sale by owners:

Cold texting.

In today's age, people often ignore unknown calls. So, why not consider a more effective approach? Cold texting can be a game-changer, and adding a personal touch through video texts sets you apart.

Let's talk about expired listings. Craft a concise cold text, incorporating a hyperlink for more info.

For example: "Hey, I specialize in unique home-selling strategies. Want to chat? Check out my real estate resume here." (This link could lead to your LinkedIn or Instagram profile, even a Google Doc or a dynamic success portfolio.)

Alternatively, for a video text: "Thinking of relisting your home? Planning to interview new agents? Take a quick look at my marketing plan." This is especially impactful if you have a comprehensive 50-point marketing plan like the one in my coaching program. Showcasing...

I have a great idea for my fellow real estate agents out there.

It's called the Buyer's Eyes Strategy. Here's how it works:

When I have a client selling their house, I treat them as if they are a buyer in the market for a home in their price range. I put them in the MLS as if they are a real buyer, and they start receiving emails with new listings, price changes, and updates on pending or sold houses. This helps them stay informed, in real time, without having to wait for me to tell them what's going on.

I also get CC'd on the same emails, so I'm seeing what they're seeing. This allows us to have a productive conversation and make any necessary adjustments or changes to their selling strategy.

They start receiving these emails right away, and they'll get updates every day or every couple of days. This way, they become really familiar with the market and can make informed decisions about their own...

I want you to think about how many homes you sold last year that were your listings. So let's assume you sold 10 listings or five listings. What if I told you that you could take that 10 in times by five and have 50 transactions as a result of those 10 listings? Or if you took five listings, you times out by five and you could have 25 transactions. Does it sound impossible? It's not impossible. It's totally doable. You just gotta rethink how you're approaching your listings.

What smart, wise, savvy agents do, superstars do is they say, "Hey, I've got one listing and I can turn this into five transactional sides. Now how can we do that?"

I'm gonna walk you through it right now.

What are the five transactional sides that we create?

1. 1. Sell the listing that we take
2. Obtain a triggered listing
3. Convert a buyer who calls or attends an open house for the listing
4. Find sellers at your open house
5. Turn your seller into a buyer and sell them...

Hey guys, I wanna give you a quick strategy when you are listing a house for the first time and you're having a conversation with a seller.

I call it my "Many Buyer Eyes" Strategy. And here's how it works:

I say...

"Hey, you know what? One thing I do with all my sellers when I list their properties for sale is I treat you as a buyer. And what that means is that I'm gonna act like you're a buyer for your own property and your own price range. So I'm gonna set you up in the MLS as if you're a buyer looking in the 400-500k price range in your market area, in our MLS zone that we're in with similar attributes of your house. Here's why I'm doing this: I want you to see in real time the listings that are being presented to buyers that are searching for home like yours.

So you're gonna see all your competition, all the price reductions, all the pending transactions, they're gonna be coming to you. And I want you to look at them because we...