Real estate agents—I’ve got a question for you.

Have you updated your listing presentation in the last 12 months? Hopefully you have. If you haven’t, now’s the time to do it.

Because we’re in spring—we’re in the Super Bowl of the listing season. Spring and summer are the busiest seasons for listings, so we should have an updated listing presentation, refreshed and ready for 2026, and have that dialed in.

And by the way, you should have the same thing for your marketing plan—two separate things, right?

Let’s say we’ve done that. We’ve updated and refreshed our marketing plan and our listing presentation.

Now what do you do with it?

Well, you can wait until somebody calls me for a listing appointment, which is great—but you don’t want to wait. You want to be proactive.

So what you’re going to do with these two documents is you’re going to put them out to your sphere.

You’re going to say, through a text, an email, a phone call—it could be an email or even a letter, an old-school l...

Hey guys, you’ve probably noticed in your market a lot of new construction when it comes to apartments. That’s common across the country right now. Tons of apartments coming online, tons of rental properties.

What’s happening is it’s putting pricing pressure into the rental market. I own rentals in my own small town here in southern Oregon, and we’ve seen pricing pressure here locally.

And what that means is that people that have rentals might be feeling a little bit under pressure, especially the higher-priced rentals.

So let’s assume somebody bought a home. They’ve got a mortgage, they’ve got taxes, they’ve got insurance, they’ve got a property manager to pay, utilities—all the costs associated.

So you’ve got to ask a pretty steep price.

And now the number of renters willing to pay their price has dropped, so they’re sitting vacant.

This is an opportunity for you to pick up listings.

Watch for those high-end rental properties in your market. Watch those rental websites. Watch ...

We’ve all heard of a listing presentation and a buyer presentation. Hopefully, you’re already doing those. But let me give you another spin on that—what I call a success portfolio.

Think about when you hire a photographer, architect, or wedding planner. They always have a portfolio to show their previous work. A photographer might showcase wedding or graduation photos. A wedding planner highlights past events. An architect shows their plans and finished projects.

Why not do the same thing as a REALTOR? Every year, go back 12 months and highlight your successes. Showcase the buyers and sellers you worked with, the marketing strategies you used, and the testimonials you received.

For example:

• “These buyers thought they wanted this, but we ended up finding them that—here’s how we guided the process.”
• “This seller wanted to market the home a certain way, but we introduced fresh ideas, highlighted a unique feature, and positioned the home around its million-dollar view.”

That beco...

As a real estate agent, you're probably looking for ways to generate leads in a unique or different way.

I'm going to give you one of those strategies right now. It’s completely outside the box, and I hope it gets your wheels turning and inspires a fresh perspective on your business.

Let me start with a fascinating statistic I first came across in The Millionaire Mind by Thomas Stanley. I’ve researched it myself over the years, and it consistently holds true:

90% of all millionaires—and people who will become millionaires—have volunteered or are actively volunteering in a charitable organization within their local community.

So, ask yourself:

Are you modeling that behavior by getting involved in local charities?

If not, what would happen if you started?

Here’s what happens when you do:

You begin networking with great people—people who are already successful or on their way to success. You’re also giving back to your community in a way that aligns with your passions.

If you’re ...

When you're sitting with a seller for the first time, I like to have what I call the “Red Flag Conversation.”

I'll say, “Hey Mr. and Mrs. Seller, one of two things is going to happen now that we've listed the property: either we’re going to get showings—or we won’t. That alone gives us valuable insight. If we put your house on the market tomorrow like we're planning, and we get a surge of activity, that tells us something important.

“It means that the backlog of buyers—hundreds of buyers waiting for the next listing—have turned and looked at your property. If they like what they see online—the photos, the condition, the price—they’ll come see it in person. So if we see a surge of interest, a spike in calls and showings, that’s a signal we’ve nailed the price and did our job right.

“But the opposite can happen too. If we don’t get much activity in the first week or two, that’s a red flag. It’s the market telling us we probably missed the mark on pricing.

“There’s also a third scenar...

The listing market is about to blow up. We've seen all kinds of stats around this. Everybody's looking at the same wave coming towards us. The question is, what are we going to do about it?

We know 77% of homeowners believe now's a good time to sell.

1 in 10 homeowner's plans to list in the next year. And 63% in the next six months.

Here are 5 things you must have to get ready for the super surge of listings that's about ready to break into your market right now:

1. An in-depth marketing plan

Now this is a step-by-step, point-by-point marketing plan that's unique to you. Not just your office, not your company, not your brand, but to you personally that you give to every seller.

If you haven't developed this, we've actually developed one for all of our coaching students, which will blow your mind. But you need to take some time to develop one yourself.

2. Recent testimonials

Have you collected those on an 8.5x11 piece of paper that looks good? And have you collected ...

One question sellers often ask is this- "Should I improve my home or sell it?"

That's a interesting question because sometimes sellers will say, "I think I'm going to wait until I put the garage door on, or the garage door opener in, or the new dishwasher in, or I'm going to put a new roof on and repaint the house."

Usually we would say that's great because we want the house to be parade-ready and priced right but this is not a normal market. This is a frenzy market. We are seeing 71% of listings sell in the first 30 days for 99-100% of list price. Which creates a dilemma, sellers who invest dollars back into their home may not necessarily get 100% of that money back.

For example, fixing a garage door is the number one item that you could do to a home to increase its salability. But even today, you're still not going to get 100% of that money back as an investment. Sellers on average are getting about 85% of their investment returned. A deck edition is the second most important th...

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

1. Home is to Small (15%)
2. Move Closer to Family and Friends? (14%)
3.  Job Relocation (13%)
4. Neighborhood Less Desirable (9%)
5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Ow...