The listing market is about to blow up. We've seen all kinds of stats around this. Everybody's looking at the same wave coming towards us. The question is, what are we going to do about it?

We know 77% of homeowners believe now's a good time to sell.

1 in 10 homeowner's plans to list in the next year. And 63% in the next six months.

Here are 5 things you must have to get ready for the super surge of listings that's about ready to break into your market right now:

1. An in-depth marketing plan

Now this is a step-by-step, point-by-point marketing plan that's unique to you. Not just your office, not your company, not your brand, but to you personally that you give to every seller.

If you haven't developed this, we've actually developed one for all of our coaching students, which will blow your mind. But you need to take some time to develop one yourself.

2. Recent testimonials

Have you collected those on an 8.5x11 piece of paper...

One question sellers often ask is this- "Should I improve my home or sell it?"

That's a interesting question because sometimes sellers will say, "I think I'm going to wait until I put the garage door on, or the garage door opener in, or the new dishwasher in, or I'm going to put a new roof on and repaint the house."

Usually we would say that's great because we want the house to be parade-ready and priced right but this is not a normal market. This is a frenzy market. We are seeing 71% of listings sell in the first 30 days for 99-100% of list price. Which creates a dilemma, sellers who invest dollars back into their home may not necessarily get 100% of that money back.

For example, fixing a garage door is the number one item that you could do to a home to increase its salability. But even today, you're still not going to get 100% of that money back as an investment. Sellers on average are getting about 85% of their investment returned. A deck edition is the second most important...

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

1. Home is to Small (15%)
2. Move Closer to Family and Friends? (14%)
3.  Job Relocation (13%)
4. Neighborhood Less Desirable (9%)
5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House...

Are you having pricing conversations with your sellers? 

The number one reason why a home will sell or won't is the price. As the market transitions it's important that sellers understand that the price is their ultimate marketing tool. 

What we will cover during this webinar: 

• The Market Changes - Supply Increasing Nationwide
• Setting the Table for Price Conversations
• The First Time to Ask for a Price Reduction
• Earning Your Right to Pricing Conversations
• Responding to "Just Market the House More..." 
• Gift Bagging the Reduction &Feedback Loops
• 30 Day Price Resets & Offer Failures 
• and much much more... 

Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

• Open House Mastery 
• For Sale by Owner Mastery
• Expired Listing Mastery
• Sphere of Influence Mastery

Weekly Coaching Program: 

• The Path Performance Coaching Platform

Jim Remley is a nationally recognized expert in the field of...

When you conduct a listing presentation what does the seller really want to talk about? 

The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR.  This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points. 

The top three items are:

1. Help Seller Market Home to Potential Buyers 20%
2. Help Sell the Home Within a Specific Time Frame 20%
3. Help Price the Home Competitively 19%

To download the entire report click this link:  2019 NAR Generational Study

How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings! 

Need a New Listing...