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What do you charge? Easy Scripts for Commission Conversations

 

What do you charge? 

You will hear this question hundreds of times during your real estate career. How you respond can determine if you actually take the listing, your earnings per hour, and how much you value your time as a real estate professional. 

When you fumble or fold by offering a discounted commission you not only do a disservice to yourself, you do a disservice to the industry, and your colleagues. Why? Because it signals to potential clients that fees aren't based on actual costs of doing business but on an arbitrary number that is negotiable. 

Professionals set their fees based on the value of the time, the cost and structure of their business operations, and their expenses associated with each client. As a real estate professional you should be doing the same. Check out these easy scripts for making those conversations easier:

What do you charge?

It’s a success fee. I don’t charge anything unless I bring you an offer and we bring it all the...

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NAR 2019 Study: Why do homeowners sell their home ?

 

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

  1. Home is to Small (15%)
  2. Move Closer to Family and Friends? (14%)
  3.  Job Relocation (13%)
  4. Neighborhood Less Desirable (9%)
  5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 


Do you need more leads, more listings, more buyers, and more closings? 

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Webinar: 5 Ways to Ask For (and Get) Price Reductions 

 

Are you having pricing conversations with your sellers? 

The number one reason why a home will sell or won't is the price. As the market transitions it's important that sellers understand that the price is their ultimate marketing tool. 

What we will cover during this webinar: 

  • The Market Changes - Supply Increasing Nationwide
  • Setting the Table for Price Conversations
  • The First Time to Ask for a Price Reduction
  • Earning Your Right to Pricing Conversations
  • Responding to "Just Market the House More..." 
  • Gift Bagging the Reduction &Feedback Loops
  • 30 Day Price Resets & Offer Failures 
  • and much much more... 

Do you need more leads, more listings, more buyers, and more closings? 

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Weekly Coaching Program: 


Jim Remley is a nationally recognized expert in the field of...

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2019 NAR Study: Top Three Value Points You Can Offer a Seller

listing presentation Apr 17, 2019
 

When you conduct a listing presentation what does the seller really want to talk about? 

The National Association of REALTORS (NAR) has answered this question with a new study that reveals what sellers most want from their next REALTOR.  This is important because we can easily end up focusing items which have little or no interest to the seller. Instead we should use this research to center our conversations on our highest value points. 

The top three items are:

  1. Help Seller Market Home to Potential Buyers 20%
  2. Help Sell the Home Within a Specific Time Frame 20%
  3. Help Price the Home Competitively 19%

To download the entire report click this link:  2019 NAR Generational Study

How does this list match up with your expectations and your current presentation highlights? Do you have room to improve and refine your discussion? If so now is the time to polish your presentation skills and start closing more appointments into listings! 


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