Hey guys, did you know that there are 32% more listings on the market today than there were a year ago at this same time?
We're still a bit below pre-pandemic levels, but we’ve climbed past 2023 and 2024 numbers. Sellers are coming back to the market.
But here’s the thing—we’ve got a lot more competition, and while pending sales are higher than last year, they’re not absorbing inventory as quickly as they used to. That means market times are going up.
When we're talking to sellers, it's really important to help them understand what’s happening in real time.
One strategy for doing that is called the Buyer Eye Strategy.
What is the Buyer Eye Strategy?
It means when you're sitting with a seller, you say:
“Hey Mr. and Mrs. Seller, I'm going to set you up just like you're a buyer in this market—someone looking for a home just like yours in the same price range. That way, you’ll be able to see when new listings hit the market, when there are price reductions, when homes go pending, and when they close—just like I do, and just like every other buyer does.”
This lets sellers stay in tune with what’s really happening, so they can make informed, real-time decisions and be more responsive to market conditions.
They’ll say yes, of course—and now they’re getting a live stream of market activity. It’s incredibly helpful for positioning, pricing, and ultimately selling more quickly and for top dollar.
I hope this strategy helps you out there. It’s a great way to keep your sellers engaged and aligned with the market.
If you want more ideas like this, join us over at eRealEstateCoach.com. Check out the Path Performance Coaching Platform—your first month is only $1. You’ll get tons of strategies to generate leads and become a listing-driven agent.
Have a great day and good selling!
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?
+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker
When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.
When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.
These benefits include:
20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.
Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.
Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.
Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.
Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.
Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.
At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.
Visit https://www.erealestatecoach2.com/explorecoaching to learn more.
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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!