The List Price Secret for Creating Wins for Buyers and Sellers


Why is list price versus sales price such an important number to know and master in your market?

Here's the answer:

Buyers and sellers need to understand that when they're making or accepting offers, this number will have impact. And I'll give you an example:

Every buyer wants to get a great deal, right? Every buyer wants to feel like they're beating the market. So when we sit with a buyer, we need to educate them about what's happening in the marketplace. For instance, in my market today, sellers are receiving on average 99% of list price. Some are getting much more — they're getting 105% or 106% of list price. But the average in our market is 99%.

So with a buyer, what I'll say to them at the beginning of the relationship is:

"Hey, you know, many homes sell for full price in our current market, or even over full price. But the average is 99%. The key is to see how aggressively the sellers price their home compared to other listings in the area....

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Win 84% of Your Listing Appointments with This Strategy

If you had one strategy that can give you an opportunity to list 84% of listings that you went out on would you be interested in that strategy?
For my company a Pre-Listing Kit is that strategy. You see we found that two years ago it was a coin toss, about 50% of the time we would get the listing and 50% we wouldn't. Over the last two years, we've been able to transform that number to 84%. For our team a pre-listing kit has been a game changer. Why?
First if you're competing for that listing, they're going to get your pre-listing kit before the other agent arrives. It's very hard for the agent to overcome that pre-listing kit, if it's well done. So what is a pre-listing kit? It's a tool that allows you to talk about things that are sometimes a little bit challenging to cover in a traditional listing appointment. Things like testimonials, ratings, reviews, sample pieces of marketing, or a mini resume of you and your team. It's can be a place where you can outline...
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Overcoming Seller Hesitation


Some sellers are still hesitating on moving forward with the selling process in large part due to two key reasons. Safety and they don't know where they're going to move next.

When COVID started back in March most of us were on top of it. We had the health questionnaire and protocols in place for buyers and sellers. We were really clear with buyers and sellers about how we were keeping them safe. But as time has passed and the real estate market has ramped up the message has faded. We don't see as many agents having those conversations and especially not having conversations in their marketing.

Now is the time to dive back and start talking about safety and protocols. Keep marketing around safety in your social media, in your flyers, in your campaigns, and on your website. Lay it out for your buyers and sellers. Show potential sellers with photos and video that what you are doing to keep them safe during showing. Show yourself with opening doors, widows,...

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How to Motivate Sellers to List in a Low Supply Market

How do you move sellers off the fence and help motivate them to enter the market?
Try these key tips for getting sellers excited about entering the real estate market and finding their next dream home. Not only will you unlock more listings you will create a new pipeline of ready, willing, and able buyers!
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Using Virtual Open Houses and Batched Showings to Create Urgency

What is your marketing sequence for a new listing during Covid-19?

Watch this quick video for some ideas on how to create urgency and multiple offer opportunities using virtual open houses and batched showings.

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Overcoming Seller Reluctance + 2020 Market Predictions


Are you finding that sellers are reluctant to put their home on the market? 

You aren't alone! One big reason for buyers and seller to hesitate entering the market is low inventory. When sellers fear they can't find replacement housing it creates a self reinforcing loop of even lower inventory for buyers with fewer and fewer homes coming to market. As real estate professionals we need to be able to answer the question of how we can protect sellers when they place their home on the market. 

In this quick video we provide some key insights into the market for 2020 as well as three key way to overcome sellers reluctance.  In addition we have three reports from our friends at KCM Blog that provide clear insight into the market for 2020 including mortgage rates, home sales pace, and appreciation rates. 

Mortgage Rates: 

Interest rates are predicted to hover at 7 year lows and provide an incentive for buyers and sellers to enter the market. 

Home Sales...

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7 Ways to "Front Load" Relationships with Sellers


How can you ensure that a relationship with a new client will remain rock solid even when the inevitable bumps and challenges arrive? 

One way is to understand the power and value of making emotional deposits into your client relationships. Emotional deposits can be as simple as listening, providing feedback, or communicating relevant information. But there is a powerful technique that can help you weather nearly any emotional storm which is front loading your new client relationships. 

Watch and listen as Jim provides 7 Ways to "Front Load" relationships with sellers! 

Do you need more leads, more listings, more buyers, and more closings? 

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About Jim Remley

Jim Remley is a nationally recognized expert in the...

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Podcast: Top Listing Agent Strategies with Chadi Bazzi

During this fast paced podcast with Top Listing Agent Podcast host Chadi Bazzi we take a deep dive into the world of mastering the most important strategies of becoming a top listing agent. 

The podcast includes mission critical advice on how to get your foot in the door of future clients and explore how to contact expired and for sale by owners and make a meaningful connection and land that listing.

This is a must watch episode that will help you take your business to the next level and includes: 

  • Mastering your presentation
  • Listening the right way 
  • Making a connection with your clients
  • Plus so much more

Do you need more leads, more listings, more buyers, and more closings? 

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Weekly Coaching Program: 

About Jim Remley

Jim Remley is...

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Home Values Fall for the First Time in Seven Years - New Game Plan


Pending home sales surged in March up 3.8% (blowing past economists expectations of only .07%) but there is a catch the median US home value fell for the first time in seven years in April. Why are sales surging but prices are now falling?

The answer isn't that demand has changed. Buyers are still in the market and sales have ebbed and flowed with interest rates. What is changing are inventory levels. More inventory is piling up across the country. This means more to choose from for buyers and more pricing pressure for sellers. To attract a buyer sellers have to price their home's to compete against more and more inventory hitting the market daily. 

Watch this video to explore a game plan for having three key conversations with your sellers to ensure they get their pricing right! 

Do you need more leads, more listings, more buyers, and more closings? 

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Study: Based on 28 Million Sales the Best Day of the Year to List a House....


When should we list our home?

It's a question we often hear from sellers. Aside from the inevitable answer we want to give - right  now - there is a new big data study from ATTOM Data Solutions that provides an actual statistical based answer.

Based on their analysis of 28 million home and condo sales over an 8 year period their study has revealed 5 key days of the year when sellers receive an average 10% premium over the market. 

Watch the video for a quick script to frame this conversation with sellers. 

Do you need more leads, more listings, more buyers, and more closings? 

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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college...

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!