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92% of FSBOs End Up Working with REALTORS. Here Are Pro-Tips To Win Their Listing

 

Why do people try FSBOs instead of listing with a REALTOR?

The answer might surprise you…

A lot would assume it's all about commission, but only 40% of sellers do it for that reason. That means 60% don't!

Another interesting fact: Only 5% of people will never use a REALTOR. The othere 95% are open to it.

In fact, did you know 92% of FSBOs will end up working with a REALTOR?

The question is: Will it be you or your competitor? You need to reach out to them. There's a 4-6 week incubation period for most FSBOs. So, commit to working with them for that time.

When calling them, use this magic sentence: "I'm not calling to list your house. I respect your decision to sell on your own."

This will bring their defenses down. Then, ask to come by and take a look at their house. No pressure to list. It's about incubation and relationship-building.

If they decide to list with you, be ready for that conversation. Walk through the house, take notes, and casually ask if they might work with a...

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Should You Consider Starting Your Own Podcast?

 

Question:

Should you have your own podcast?

Absolutely!

It's a powerful tool to boost your influence and authority in your local market. By focusing on your niche, you become an expert and build authority over time.

Another benefit?

You can connect with influential people in your community. Create a list of top movers and shakers and invite them to be guests on your show. It's a win-win—you'll elevate your podcast's status and forge valuable connections.

Podcasting is straightforward—all you're doing is asking questions. Make it easy for your guests by providing a list of questions beforehand. Trust me, they'll love the opportunity to share their insights.

The best part?

You can repurpose your podcast content across different platforms using tools like Opus Pro and Repurpose.ai. It's seamless and helps you reach a broader audience.

As for the cost?

It's super affordable. Platforms like Buzzsprout make hosting a breeze, and services like Fiverr can help with...

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How To Use AI to Turn Your Website into a Magnet for Potential Clients

 

Your website should be a magnet for potential clients. Think about it: when someone recommends you, the first thing others do is Google you. And if your website looks outdated, it's a turn-off. So, let's talk about how to create a standout website that dominates your market.

First, your website should reflect the lifestyle of your niche. If you're in a bustling city, showcase the urban lifestyle. If you're in a scenic area, highlight the natural beauty.

Second, make search functionality a priority. Your website should seamlessly connect to local MLS for easy property searches.

Third, make it hyperlocal. Your website should be a one-stop hub for all things community-related. Include tabs for relocation, buying, and selling. Also, keep your website dynamic by updating it regularly. Changing photos seasonally keeps it fresh and engaging.

Photos are paramount. Consider using AI tools to enhance and update them regularly.

Another must-have is a blog. Posting weekly about the local real...

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Winning Against Zillow: How to Dominate Mindshare in Your Local Real Estate Market

 

When somebody hears the word “real estate” in your market, what do you think comes to mind?

For most Americans, it's instantly Zillow. They've taken over this position in consumers' minds, being the first place they go for searches and home values.

So, how do we compete against a billion-dollar company?

A lot of you have given up and said, I'm just going to start buying my leads from Zillow. Keep in mind that's a negative 32% ROI, meaning for every $10 spent, you lose $3.20.

So, how do you win against Zillow and take over “Mindshare” in your local community?

You can't do it entirely, but it'll come from getting close to your consumers and your community.

Why?

Zillow can't create relationships with specific people in specific communities. But you can… by developing relationships with your own audiences, showing expertise, and connecting with local businesses and charities. Highlight why you love your community through videos and social media.

When...

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Podcast #60- Building a Tribe, Marketing, Negotiating, and Creating a Sense of Urgency with Dr. Yaniv Zaid “Doctor Persuasion”

 

Known to the world as "Doctor Persuasion", economist, realtor, mediator and attorney Dr. Yaniv Zaid acts as a business consultant to government departments, private firms, and public organizations. He holds a PhD in law and utilizes his rich knowledge and experience to help others achieve success. Dr. Zaid is recognized worldwide as an expert in the fields of public speaking, marketing, sales, negotiation and persuasion.  He is the author of 11 best seller books - including "Public Speaking", "Creative Marketing" and the "Sales Bible".

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Real Estate Market Alert: Rents Declining, Massive Opportunities for Investors! 🏡💰

 

For the last three months, rents have been on decline, and that's kind of a shock. We saw rents skyrocket during covid, but now there's pressure coming into the market.

Two things have happened:

First, people are starting to come back into buying houses again, so they're leaving their rental units to buy houses, a small trickle there. Another big part is the fact that 500,000+ new units across the country were built and came online last year, and 400,000+ are coming online this.

So what's the opportunity for us as REALTORS?

Well, one opportunity is to target mom and pop investors in your local market. These are people that might own two to 10 units in your market. They're not major industrial investors, but they'll be impacted by higher vacancy rates and decreasing rents. Some of these folks bought and they stretched themselves to afford it, and if they have a couple of months of vacancy, they could really get hurt.

Still, it's a strong market and there are still investors acquiring...

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The “Local Business” Secret for Skyrocketing Your Real Estate Referrals

 

Heading into the new year, here's a game-changing strategy for you:

Open up your CRM, scan your sphere of influence, and pinpoint all the business owners. Start by reaching out to them. Call and ask, "Hey, Jim, how's the new year looking for you? How did last year finish off?"

Share your plan, "I want to start endorsing a local business every week on my social media, and I'd love to feature yours. I just want to promote local businesses I admire. No strings attached. Are you cool with that?"

They'll likely say yes, appreciating the gesture.

Be the Go-Giver. Lead with their needs. Within a week, make a post about their business on social media. Include photos, share your personal experience, and publicly endorse them. Tag them in the post. They might even share it with their audience. It's a win-win, a feel-good moment for both parties.

Even if they don't reciprocate immediately, the spirit of giving will work its magic for your business.

Now, measure your efforts. If your goal is to...

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2 CMA Tweaks for Selling Every Listing You Get—Faster & For Top Dollar

 

Hey, team, got two game-changing ideas for your upcoming Comparative Market Analysis (CMA). As you gear up for the next week or two, consider adding these to your arsenal.

Number one: Identify the strongest competitor and share this insight with the seller. During the CMA, explain, "Mr. and Mrs. Seller, we're diving into a CMA, much like an appraisal. Analyzing three sold properties, three active ones, and three that didn't sell. My suggested price is based on this, but I want to highlight a key competitor. This is the one we need to go head-to-head with. Buyers are likely considering these two listings, so let's be super competitive."

Number two: Distinguish between an as-is price and an improved price, especially for properties needing a bit of work. Frame it this way, "Like an appraisal, we can provide an as-is or an improved price. If we list it as-is, aggressively priced to sell, we're looking at this range. However, if you invest in a few improvements, I've got great...

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How To Turn Negative Reviews & Criticism into Opportunities

 

Have you ever faced a bad review? If not, you will at some point in business. It's inevitable.

So, what's the game plan when it happens?

Here's a nugget: 94% of consumers, according to a recent study, let a bad review sway their decision to avoid a business.

You've probably done the same on Yelp or elsewhere. The key? It's not just the bad review itself, but how many positive reviews balance it and whether the business responded.

Surprisingly, 53% of consumers expect a business to respond to a bad review, yet 63% say businesses rarely do. Here's the kicker: 45% of consumers are still open to doing business with a place that got a bad review if the business responds.

The response is crucial.

So, how do you handle it?

Never argue, never say they're wrong. Instead, respond and swiftly take it offline.

For instance, "Thanks for sharing your feedback. Sorry your experience didn't meet expectations. Let's discuss this offline." Or, "Feel free to reach out with further comments. We're...

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5 Simple Steps to Maximize Real Estate Referrals in 2024

 

Received a referral lately? What's your reward program for the person who sent it? Not about closing deals, but acknowledging referrals. Let me walk you through a five-step plan to revamp your referral program for the new year. You need a systematic approach to increase referrals and business.

Step one: Upon receiving a referral, thank them with a small, personalized gift—$25 to $50. A handwritten note makes it special. Express gratitude and mention you'd love more referrals.

Step two: After the first appointment with the client, reach out to the referrer via call, email, or text. Share your positive experience and appreciation.

Step three: Follow up when the client takes significant steps—listing the house, making an offer. Keep the referrer in the loop, expressing gratitude.

Step four: After closing, send a larger personalized gift, $50 to $100. Show your appreciation for the valuable referrals.

Step five: Do a social media post publicly thanking the referrer....

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