Jeff Pfitzer has become a Video & Social Media Expert through his execution & results. A real estate & mortgage Leader, Influencer, and Industry Veteran, his focus in the real estate business has evolved into business development through coaching, teaching, and hosting industry events to bring value to the real estate industry with the goal of elevating brands through video & social. This expertise has led to the co-founding of several platforms, including Drunk on Social, Business Video School, and Real Estate Mastery Pros. Jeff is the host of the Lab CoatAgents podcast and co-hosts the Social Genius podcast with Tristan Ahumada. He consults and collaborates with numerous real estate industry companies and was labeled as a top 30 video Influencer across the USA & Canada by BombBomb.

Connect with Jeff on Instagram https://www.instagram.com/jeffpfitzer/?hl=en and sign up for his newsletter https://drunkonsocial.com/

We know that NAR lost the lawsuit, totaling $5 billion. It's actually $1.8 billion, but it was tripled during the court process. Additionally, some major franchises in America are also involved in this lawsuit.

You might think that it doesn't affect us because it will get appealed, but that's wrong. The major news outlets have been covering this story since the trial, and now, after the verdict, they're going to continue. Your clients, both buyers and sellers, will be talking about it.

A situation might arise when you or another agent in your market is taking a listing, and the seller asks, "I read in the newspaper that I don't have to pay a buyer agent commission. Is that true?"

How do you respond to that?

Well, here's how your conversation should go:

“You have the option not to offer a buyer agent commission. It's entirely optional. But let me frame this for you as it's a competitive and...

Hey, everyone, I want to share some intriguing data we received regarding deal failures in September. While we don't have the October numbers yet, in September, we saw an all-time high for deal failures, with a staggering 16.3% of the deals going into escrow falling through!

Why did this happen?

It's essential to understand that most of these deal failures weren't due to inspection issues or seller disputes. The culprit, more often than not, was buyer's remorse.

Yes, that's right—buyer's remorse played a significant role. Buyers got cold feet, and it led to deal failures. So, how do we address buyer's remorse in advance? I'm going to provide you with a simple yet effective strategy: reconfirm, resell, and reassure.

Reconfirm: Throughout the escrow process, it's crucial to reconfirm why your buyers made an excellent decision. Remind them that they've secured a fantastic deal and that their interest rate is favorable...

Imagine someone asking, "Jim, why should I buy a home now? I see a lot of negative factors: record-high interest rates, historically low inventory levels, and soaring prices. Is this the right time to buy?" I'll provide you with four compelling reasons. Ready? Let's dive in.

Reason 1: Sellers who've been on the market for 30, 60, or 90 days are starting to feel the pressure. They might resort to price reductions, creating opportunities for bargain shoppers like you.

Reason 2: Many sellers are now open to offering owner financing, especially if they've struggled to sell traditionally. They're willing to provide attractive terms, like a 4% or 5% interest rate.

Reason 3: Working with a skilled agent like me, we can help you uncover assumable loans. Approximately 70-80% of loans on the market are currently under 4%. We'll explore homes with assumable loans at lower interest rates.

Reason 4: Sellers are offering incentives....

Let's delve into the concept of "speed to lead" for a moment. Why is it crucial? Well, here are the stats:

Businesses that respond within five minutes or less are a hundred times more likely to connect and convert opportunities.

So when that clock starts ticking, you've got five minutes to respond to emails, texts, or calls. The reality is, generating a lead for a REALTOR today costs about $140 per lead. If you can't get back to them in five minutes, it's like burning $140.

Now, how can you address this lead follow-up issue? I'll share a couple of strategies, and they all revolve around Google.

First, consider your lead routing. Get a Gmail account, and with that, you'll obtain a Google Voice number for free. Google will assign you a phone number that routes to your cell phone. When it rings, you'll instantly know it's related to a lead. This can save you from wondering if it's spam or something important.

Additionally, you can set up a...

Folks, let's retire the F word - follow-up.

You know how often you've had salespeople call you saying, "I'm just following up" or "I'm just checking in." It's not the best approach. It sets the tone of being an annoying salesperson, and we don't want that. We should aim higher and see our services as valuable.

Instead of using "follow up" or "checking in," try these alternatives:

Start with, "As promised, I'm calling you because I have that listing you asked about."

Or say, "I was thinking about you today because something interesting came across my desk."

Or perhaps, "I'd love to get your opinion on a strategy I have for maximizing your home's value. I know you're not ready now, but it'll work anytime."

Another option is, "I had a little time between appointments, and I thought I'd give you a quick call. I only have about five minutes, but I wanted to ask you something." This way, they know it won't be a lengthy call.

...

I've noticed a common practice among the top performers in the country, and it's what I like to call an "Easy Exit Listing Guarantee."

The question for you is, do you have one, and are you effectively marketing it? And what exactly is an Easy Exit Listing Guarantee?

It's pretty straightforward: It means that if a seller feels you're not meeting their expectations, if they're unsatisfied with your service or marketing, they can exit the listing and hire another REALTOR.

Now, there are a couple of conditions to consider.

First, they need to give you a 48-hour window to address the issue. Some may prefer 24 hours or 72 hours, but there should be a timeline for addressing any perceived problems.

Second, they can't exit the listing if it's pending or close to closing.

Those are the two key caveats.

So when you're in a listing appointment, you can say, "I want my clients to feel completely satisfied with my service, so I offer an...

Did you hear the latest news from the Federal Housing Administration about financing ADUs, which stands for Additional Dwelling Units?

In the past, lenders couldn't consider rental income from these ADUs, making it tough for buyers unless they were all-cash purchasers. But here's the exciting update: Starting now, you can purchase these properties more easily. For ADUs that are either not built yet or in need of a complete remodel, you can use an FHA 203K loan.

The best part?

They now count 50% of the income from the ADU in your qualification. And if it's an existing ADU, they'll consider up to 75% of the rental income!

This means it's a lot more accessible to buy such properties.

So, if you know someone who owns an ADU, let them know it's now easier to finance and sell.

And for those of you with buyers seeking these types of properties, whether it's for a second family situation, this is fantastic news to share on social...

How many referrals did you get last week?

If you received none or just one, you might be wondering, "How can I get more?"

Well, here's the secret: To get more referrals, you need to start by sending more referrals. It all begins with the concept of giving. When you give generously, the power of reciprocity comes into play, and you'll start receiving more referrals.

As REALTORS, we often act as real estate concierges, with a network of contacts at our fingertips. When clients ask for recommendations, it's common to say, "You should use my friend John for that. Let me send you his number." However, this might not be the most effective approach.

Instead, consider this value-added strategy to increase your referral potential. Say, "I have an excellent gardener who does exceptional work and offers my clients special deals. Would you mind if I give him a call and have him contact you, so he knows the referral comes from me?"...