Every year, Gallup conducts a survey of Americans to determine their choice for the best long-term investment. Respondents are asked to select real estate, stocks/mutual funds, gold, savings accounts/CDs, or bonds.

For the seventh year in a row, real estate has come out on top as the best long-term investment.

Gallup explained: “Real estate remains the most favored investment to Americans, as has been the case since 2013, when the housing market was on the rebound. More than a third of Americans have named real estate as the top investment since 2016.”

This year’s results indicated 35% of Americans chose real estate, followed by stocks at 21%.

Check out this video for post/message to share with your sphere of influence, social audience, or farm area.

Looking for way to stand out with your marketing?

Check out this quick video with digital arts expert Jon Reinhart as he explains how to begin using 360 Photography and Video to enhance your listings and how to create incredible virtual open house experiences for your clients to create more engagement.

Ready to upgrade your real estate career with a system that you can plug into today that offers massive value and is led by one of the most successful Brokers in the country?

Hop on a discovery call to learn about The Path Performance Coaching Platform

Have you added a walk-thru video to all of your Zillow listings?

If not watch this quick tutorial for a lesson in how to add video using the Zillow Premier App for your phone. (You don't have to be a paid zillow premier partner to use the app or enhance your listings)

To download the app click this quick link: https://premieragent.zillow.com/products/app/

By adding video to your listings on Zillow you can instantly upgrade your listings, increase the number of showings, and potentially receive more offers.

Considering a Real Estate Coach? Schedule a Discovery Call 

Schedule a Discovery Call with Jim Remley Today! Implement game changing lead generation strategies, grow your sphere of influence, improve your presentation skills, build systems, tap into follow up tools, learn time management strategies, and tap into your true potential. This is your time to create the business and life you deserve!

It was an honor to be on the Lab Coat Agents Pod Cast with Jeff Pfitzer during the program we covered a ton of ground but really focused on how to unlock business by using Aspirational and Experiential Marketing. 

Here is the show description: 

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jim Remley, a broker-owner and coach. Jim understands how to start a conversation and go beyond the basics. He is a great teacher who shares his secrets to understanding aspirational and experiential marketing and how it can help you convert more in 2020. If you are struggling to talk to enough people every day to achieve your goals, you need to tune into this podcast episode.

Episode Highlights: 

• Jim Remley had a dream of getting into the real estate business. He dropped out of college, walked into a Century 21 office, and began his career.
• Within twelve months he took 150 listings and got into the top 1% in his region.
• At 24, he...

Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

• When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
• When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...

Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition.  But what if consumers want more? 

Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate. 

According to a recent study: 

86% of consumer believe that companies should take a stand for social issues

Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)

Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something

Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing...

According to a recent study by Trulia.com - "Among the 100 largest U.S. metros, conditions in 50 are now shifting in favor of buyers, a ten-fold increase from just five metros a year ago. They determined this shift by examining an average of three buyer/seller balance-of-power indicators and analyzing how they’ve changed in the last year (from January 2018 to January 2019): the share of listings with at least one price cut, the monthly median days on market, and the sales-to-list price ratio (how a home’s final selling price compares to its list price). All three have shifted in favor of buyers.

This shift also shows up in other common housing metrics. Homes sitting on the market longer, for example, can also help push up monthly measures of inventory because home shoppers can count on listings remaining active for longer, giving them more options at any given time.

The shift in favor of buyers is also happening where home values have risen the most over the past six...

As we see more listings enter the market the competition for qualified buyers is rising. How do you help your listings stand out in a crowd? 

It's easy to only focus on price and terms but one area that is often missed is how you present a home to the market - in other words how you merchandise your listings.  To market the home effectively you need to point out the homes best features and amenities. In a recent study conducted by Zillow they found the following: 

Which listing features can help sell your home for more? 

• Steam Oven (34.1%)
• Professional Appliances (32.3%)
• Wine cellar (31.4%)
• Steam Shower (30.7%)
• Pot filler (27.5%)
• Shed/Garage Studio (26.5%)
• Heated Floor (26.2%)
• Waterfall Counter-top (26%)
• Outdoor Kitchen (24.5%)
• Prep Sink (24.1%) 

Which listing feature can help your home sell faster? 

• Open Shelving (11.2)
• Pergola (10.7)
• Mid-Century (10.7)
• Subway Tile (10.4)
• Exposed Brick (9.5)
• Smart Lighting (8.9)
• Farmhouse Sink (8.9)
• Butcher...