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Tapping into the Aspirational Goals of Your Clients

 
Your best clients helped you a ton last year - they bought and sold homes, they told their family and friends about you, they gave you encouragement, provided referrals, and were your biggest advocates. 
 
So what did you do to help them with their goals and dreams?
 
If the answer is not nearly enough then this is your year to embrace Aspirational Marketing.  Your best clients, your A+ group, and all of your friends have aspirational goals both personally and professionally. Your mission, your passion, should be to discover what these goals are and help each of them in any way that you can.
 
Why?
 
Because when you help enough other people achieve their dreams they will help you achieve yours! It's the power of reciprocity. When you focus on helping others you in turn will be helped. 
 
Where do you start? By asking the question, try using this script:
 
Listen I just wanted to call and say thank you for (referrals/doing business) last...
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Podcast: Lab Coat Agents with Jeff Pfitzer

It was an honor to be on the Lab Coat Agents Pod Cast with Jeff Pfitzer during the program we covered a ton of ground but really focused on how to unlock business by using Aspirational and Experiential Marketing. 

Here is the show description: 

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer speaks with Jim Remley, a broker-owner and coach. Jim understands how to start a conversation and go beyond the basics. He is a great teacher who shares his secrets to understanding aspirational and experiential marketing and how it can help you convert more in 2020. If you are struggling to talk to enough people every day to achieve your goals, you need to tune into this podcast episode.

Episode Highlights: 

  • Jim Remley had a dream of getting into the real estate business. He dropped out of college, walked into a Century 21 office, and began his career.
  • Within twelve months he took 150 listings and got into the top 1% in his region.
  • At 24, he...
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Is your advertising and marketing converting? Fix it now!

Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

  • When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
  • When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...
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86% of Consumers Want a Company to Stand for Something - Do You?

 

Why should a consumer do business with you? Most of us might answer because of our reputation, skills, and value proposition.  But what if consumers want more? 

Enter cause based marketing. Cause based marketing means that we publicly support a cause that we are passionate about and encourage our clients to follow our lead. Not only can we do something good for the community we can also create more opportunities to sell more real estate. 

According to a recent study: 

86% of consumer believe that companies should take a stand for social issues

Americans prioritize companies that are responsible (86%), caring (85%), and advocate for issues (81%)

Nearly 2/3 of Millennials and Gen Z express a preference for brands that have a point of view and stand for something

Watch the video to learn how many first time millionaires get involved with local charities and philanthropic work, and three ways you can begin implementing a cause based marketing...

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50 Top Metro Areas Slip Into Buyer Market Status- Is Your Market Next?

 

According to a recent study by Trulia.com - "Among the 100 largest U.S. metros, conditions in 50 are now shifting in favor of buyers, a ten-fold increase from just five metros a year ago. They determined this shift by examining an average of three buyer/seller balance-of-power indicators and analyzing how they’ve changed in the last year (from January 2018 to January 2019): the share of listings with at least one price cut, the monthly median days on market, and the sales-to-list price ratio (how a home’s final selling price compares to its list price). All three have shifted in favor of buyers.

This shift also shows up in other common housing metrics. Homes sitting on the market longer, for example, can also help push up monthly measures of inventory because home shoppers can count on listings remaining active for longer, giving them more options at any given time.

The shift in favor of buyers is also happening where home values have risen the most over the past six...

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Amenities that Help Listings Sell Faster and For More Money

 

As we see more listings enter the market the competition for qualified buyers is rising. How do you help your listings stand out in a crowd? 

It's easy to only focus on price and terms but one area that is often missed is how you present a home to the market - in other words how you merchandise your listings.  To market the home effectively you need to point out the homes best features and amenities. In a recent study conducted by Zillow they found the following: 

Which listing features can help sell your home for more? 

  • Steam Oven (34.1%)
  • Professional Appliances (32.3%)
  • Wine cellar (31.4%)
  • Steam Shower (30.7%)
  • Pot filler (27.5%)
  • Shed/Garage Studio (26.5%)
  • Heated Floor (26.2%)
  • Waterfall Counter-top (26%)
  • Outdoor Kitchen (24.5%)
  • Prep Sink (24.1%) 

Which listing feature can help your home sell faster? 

  • Open Shelving (11.2)
  • Pergola (10.7)
  • Mid-Century (10.7)
  • Subway Tile (10.4)
  • Exposed Brick (9.5)
  • Smart Lighting (8.9)
  • Farmhouse Sink (8.9)
  • Butcher...
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New Study Open Houses Sell for $9,046 More Money!

According to a new study conducted by Redfin open houses sell for $9,046 more money and spend seven fewer days on the market than homes not held open. Why? Listing agents who host strategically timed open houses aren't just advertising their listings they are marketing their listings to the critical "backlog of buyers".  

“I usually list properties on a Thursday or Friday, then hold an open house on Saturday or Sunday. I also hold private showings because it’s so important to get as many potential buyers into the home as possible,” said Jessica Johnson, an agent in Miami, Florida “Open houses can help homes sell faster. When homebuyers see other people at an open house, it can motivate them to place an offer more quickly than they otherwise would. I had two listings go under contract last week after just one weekend on the market. In both cases, the buyers first saw the home at the open house.”

In every market and price category...

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NAR 2019 Study: Why do homeowners sell their home ?

 

Why do most homeowners sell their home? 

It's interesting that most real estate professionals can't answer this question. But consider it's impact on your marketing strategy. If you know the motivations behind why a homeowners may need or desire a housing change it can dramatically impact your marketing plan and listing presentation. 

The good news is that the National Association of REALTORS has provided an updated study of seller motivation. The study reveals the following reasons why homeowners consider selling. Here are the top five reasons listed: 

  1. Home is to Small (15%)
  2. Move Closer to Family and Friends? (14%)
  3.  Job Relocation (13%)
  4. Neighborhood Less Desirable (9%)
  5. Change in Family Situation (8%)

See Entire Report:Click Here

Watch the quick video to learn how you can use this information to target homeowners in your local market. 


Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

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68% of Sellers Receive 9% More at Closing Using this Technique

 

As more listings enter the market the competition for buyers and offers in many areas of the country is rising rapidly. Because of this it's important help your sellers position their home to have the best chance at selling. 

In a recent study of 4200 REALTORS it was founds that 68% of staged homes received offers at least 9% more than their counterparts who were un-staged.

Watch and learn what staging means, how to discuss it with your sellers, who pays for it, and the top recommendations from REALTORS nationwide. 


Are you ready for a real estate coach? Explore Mastery Classes that can help design the career and the life you deserve including:


About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock...

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5 Ways to Improve the Promotion of Your Listings + Tips on Rejection Proofing Your Ad Copy

 

Have you considered refreshing and repackaging your listings with new visuals and ad copy? As the market changes and competition rises your skills as a marketing expert will become even more important to sellers. 

Yes, we have all seen horrible photos of real estate listings and we have also read terrible ad copy. But if you have listing that isn't selling now be a great time to refresh and repackage the listing with better visuals and a new approach to your marketing remarks. 

For some fresh ideas watch as Jim explores 5 Ways to Improve the Promotion of Your Listings + Tips on Rejection Proofing Your Ad copy. 


Are you ready for a real estate coach? Explore Mastery Classes that can help design the career and the life you deserve including:


About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the...

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