If you're running a great office meeting, and hopefully you are as a brokerage owner or team leader, you should be hosting these at least once a week. These meetings should be inspirational, motivational, and educational. Something people actually get excited to attend.

If you're doing that, I want you to start thinking about using your meetings as a recruiting opportunity. If you have strong relationships with co-op agents at other firms, why not invite them to your office meeting? Worst case, they say no. But you could say something like:

"Hey, we love working with you. We'd love to have you join us and check out our company. Just come experience an office meeting. I know we haven't closed a deal in a while, but if you want to see what we're all about, we'd be happy to have you. By the way, we invite co-op agents all the time. You can even pitch one of your listings or a buyer need—no pressure, just a chance to connect."

Another approach is if you have a guest speaker - a lender, ...

If you're a brokerage owner or team leader, what do you think agents are thinking about right now? Are they more nervous or less nervous than they were a year ago? Do you think they're feeling more emotional turmoil or anxiety than before? I would say yes, and the reason is the ongoing trade war, stock market turmoil, and what's happening with the overall economy.

There’s definitely some anxiety out there, and this is a great opportunity for us. I want you to see this as one of the best opportunities of the year for recruiting.

These agents want to be rescued.

They want leadership.

They want someone to tell them, "Hey, I’ve got a plan for you. We have a plan that can help you move from A to B, from B to C, and from C to D—helping you grow despite the market conditions. Our organization is not a market-driven company, but a strategy-driven company.”

If you can convey that passion and give examples of agents who joined you in the last 12 months and found success, your ability to rec...