Hey guys, let’s say you've been talking to an agent in your community and you have a good feeling about the potential to bring them into the office, onto the team.

You've been doing some what I call “No Recruiting” recruiting, building some relationships, really starting to have that great conversation with them.

But they're not quite there, right? They're just not quite going over the fence for you.

I got an idea for you, and it's something maybe you've done, maybe you haven't done. But for those of you that haven't done it, here's some encouragement for you. And that is to do what I call a culture test. And the culture test just means this:

You call that agent, you text that agent, and say:

"Hey John, this morning or this afternoon or next week we're going to have our office meeting. And I just want to invite you to it, just so you can get a vibe and a feel for what it's like to see one of our meetings, to experience a meeting that we do.

We invite people from other companies a...

Hey, brokerage owners & team leaders. Quick question:

What's the number one reason why somebody will join your firm as opposed to all the other firms in the marketplace?

If your first inclination is to say, "It's because we have the best commission plan," you've already lost.

If your whole strategy is based on what you're offering in terms of commissions to agents, you're going to lose because somebody is going to come in right behind you and offer an even lower commission split.

So commission-split warfare is a straight path to going absolutely broke.

This business is not about what agents really want.

If you look at the marketplace landscape in your market right now, I guarantee you the number one offices are not the cheapest offices.

You know who the number one offices are?

It's those offices that are showing agents a path to a higher transaction count (and this is the biggest thing you should focus on).

They're giving them a way to increase the number of transactions they'...

Hey guys, if you are a brokerage owner, I’m going to challenge you to do something which I think would be very valuable for you, and that would be to create a value map of your company focused on the three T’s:

Training, Technology, and Tools.

If you’re going to take out a white sheet of paper, write down every piece of training you offer as a company, every piece of technology you offer as a company, every tool that you offer as a company. Write it down on one sheet.

Maybe it’ll take a couple of sheets.

Then take that list, put it in Canva, and have it create a nice checklist for you.

Bring it to your next office meeting and say this:

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“Hey guys, I created what I call a value map of the company, just showing off all the tools, technology, and training we’ve got.

“I just wanted to have everybody check it out and see if there’s something maybe you haven’t taken advantage of, that maybe you want to plug into in the next 12 months to help you create more transactions.

In fact, I’...

If you're a brokerage owner or team leader, one thing you might be missing is building out your culture. And culture is incredibly important. One of my good friends told me years ago: "Culture beats strategy every day of the week."

Here's what that means:

You can have amazing technology, great coaching, strong leadership, solid systems, excellent staff, a great location, and competitive commission plans... but if people hate coming to work every day, none of that matters.

You need a culture where people are excited to show up, love the work experience, have work-life balance, and enjoy being part of the team. So the real question is: How do you build culture?

Culture doesn't happen by accident. It's intentional. You have to invest time, effort, and energy into building it.

One thing we do at our company is host social nights—sometimes during the day, but we call them social nights or events. We aim to plan one every 6 to 8 weeks. These events can be anything from go-karting, atten...

What's the number one motivator for someone to move from Company A to Company B? It's not the commission plan, so get that out of your head.

The answer is this: the reason I'm going to move from Company A to Company B is because I believe Company B can help me close more transactions.

Transaction count is the number one motivator for all agents. Yet, when I talk to most brokers and ask them to list the top five reasons someone should join their firm, the first things they often mention are: "We've got a great culture here. It's a family organization really connected to the community. People just trust each other. We've got a great staff."

These are all fantastic qualities, but let me tell you what that is: soft value.

Soft values are what keep agents at your company. People love to work at places with great culture, a charitable spirit, an open-door policy, and strong support staff.

But soft value isn't what moves an agent from Company A to Company B.

What moves agents is one thi...

As a real estate professional, you understand the significance of company culture in shaping the success of your brokerage or team. Building a positive and engaging culture is crucial for attracting and retaining top talent in the industry. In this article, we will explore the various aspects of creating a fun and vibrant real estate company culture that fosters productivity, collaboration, and employee satisfaction. 

1. Define Your Company's Core Values

The foundation of any strong culture lies in the core values that guide the actions and decisions of the organization. Take the time to identify and define the core values that align with your vision and mission as a real estate company. These values should reflect what your team stands for and what you believe in as a collective.

For example, one of your core values could be "Excellence," where you strive to provide exceptional service and go above and beyond for your clients. Another core value could be "Collaboration," e...