If you're a brokerage owner or team leader, one thing you might be missing is building out your culture. And culture is incredibly important. One of my good friends told me years ago: "Culture beats strategy every day of the week."

Here's what that means:

You can have amazing technology, great coaching, strong leadership, solid systems, excellent staff, a great location, and competitive commission plans... but if people hate coming to work every day, none of that matters.

You need a culture where people are excited to show up, love the work experience, have work-life balance, and enjoy being part of the team. So the real question is: How do you build culture?

Culture doesn't happen by accident. It's intentional. You have to invest time, effort, and energy into building it.

One thing we do at our company is host social nights—sometimes during the day, but we call them social nights or events. We aim to plan one every 6 to 8 weeks. These events can be anything from go-karting, atten...

What's the number one motivator for someone to move from Company A to Company B? It's not the commission plan, so get that out of your head.

The answer is this: the reason I'm going to move from Company A to Company B is because I believe Company B can help me close more transactions.

Transaction count is the number one motivator for all agents. Yet, when I talk to most brokers and ask them to list the top five reasons someone should join their firm, the first things they often mention are: "We've got a great culture here. It's a family organization really connected to the community. People just trust each other. We've got a great staff."

These are all fantastic qualities, but let me tell you what that is: soft value.

Soft values are what keep agents at your company. People love to work at places with great culture, a charitable spirit, an open-door policy, and strong support staff.

But soft value isn't what moves an agent from Company A to Company B.

What moves agents is one thi...

As a real estate professional, you understand the significance of company culture in shaping the success of your brokerage or team. Building a positive and engaging culture is crucial for attracting and retaining top talent in the industry. In this article, we will explore the various aspects of creating a fun and vibrant real estate company culture that fosters productivity, collaboration, and employee satisfaction. 

1. Define Your Company's Core Values

The foundation of any strong culture lies in the core values that guide the actions and decisions of the organization. Take the time to identify and define the core values that align with your vision and mission as a real estate company. These values should reflect what your team stands for and what you believe in as a collective.

For example, one of your core values could be "Excellence," where you strive to provide exceptional service and go above and beyond for your clients. Another core value could be "Collaboration," e...