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Overpriced Seller? Try the One in a Million Script

pricing scripts Sep 26, 2019
 

I want to test the market...

I want to start high and work our way down...

I want some wiggle room...

Have you heard these comments from a seller during a listing presentation? Agents can often fall into the trap of allowing a seller to talk them into listing a home for far above what they know it will sell for and what the comparable properties in the market are receiving. 

To avoid this fate trying using the One in a Million Script.

Watch as Jim demonstrates how to present the seller with three different pricing strategies that will motivate sellers to think about a strategy rather than just the asking price. 


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About Jim Remley

Jim Remley is a...

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How to Easily Overcome Zestimates with Buyers and Sellers

 

But Zillow say's the house is worth .....

At some point you will hear a buyer or seller say these words to you. How you respond can determine if you will gain a client's trust or potentially lose a listing or a sale. Ultimately buyers and sellers are driven by a need to feel confident in their decision making. What they are looking for is clarity and certainty. This is often why they go in search of answers from sites like Zillow and why they sometimes embrace Zestimates. 

To be viewed as a real estate expert it's important to define yourself as someone who provides not just information but more importantly interpretation of data.  You are the consultant, the adviser, and most importantly the clients advocate. 

Watch and learn as Jim uses Zillow's own website against them by utilizing the Zillow Accuracy Chart as well as powerful scripting. 


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Interview w Patie Millen: How Using a Pricing Narrative Can Enhance Your Listing Presentation

 

The market is changing. Sellers are under pricing pressure which means our conversations with sellers about their pricing strategy needs to change. 

Patie Millen understands the power of pricing a home to accurately reflect the competitive pressures of the market her team sold $37.5 million last year with 73 closed transactions. One key to her success is her unique approach to consulting and counseling sellers. 

Watch and learn how Patie approaches the pricing conversation and how she uses a "Pricing Narrative" to help her clients understand and interpret the market data. 


Ready for a new lead generation plan for 2019?

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 About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate...

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The % of Asking Price Script - Educate Sellers About the Importance of Price Position

 

We don't want to start to low....We can come down later if it doesn't sell... Have you ever heard those words out of a sellers mouth? 

Most sellers don't understand the importance of price position and speed of sale when it comes to getting top dollar for their home. Because of this their listing can linger on the market and even become stigmatized. 

Watch this quick video on how to use the % of Asking Price Script and some key language to use when talking about price with sellers. 


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About Jim Remley:

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide....

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How to Use Anchor Price Point Scripts, Get More Feedback, and Normalize Price Reductions

 

To help sellers position their listing to receive more showings and more offers we need to provide our clients with the consultation they need to make good decisions. Often this comes down to learning how to explain concepts that can helps sellers help themselves. Watch this quick video to learn how to use Anchor Price Point Scripts, how to get more feedback from showing agents and open house attendees, and how to normalize price reductions.

About the Author

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices...

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Re-Pricing Your Listing Inventory

consultation pricing Aug 26, 2018
 

Have a listing that hasn't sold?

As we come to the end of summer it's a great time to talk to your seller client's about re-positioning their home in the market. During this five minute video we cover - The end of summer Price Conversation, Peer Group Pricing, Positional Pricing, and Incentives.

 

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