When the stock market is in turmoil it's a good time to connect with clients and remind them why buying residential rental real estate is such a safe, stable, and secure investment.

Here are 7 Reasons Why Real Estate is a Great Investment: 

1) Appreciation - The market has returned to a healthy, stable, and predictable 4-5% appreciation. Rental properties go up in value as rental prices rise.  With high demand and low vacancy rents have been rising steadily for several years. In addition the job market and the maturing millennial generation are creating thousands of new households each month. 

2) Depreciation - The IRS allow rental owners to "write down" a portion of the value of their rental investment over a period of time. This allow rental owners to offset some of their annual gains which can increase their ability to shelter income. Always refer your clients to a qualified CPA for guidance. 

3) Sweat Equity - When rental owners make improvements to their...

The coronavirus is on everyone's mind so it's important to be able to address your clients concerns, stay positive, and help clients make good long term decisions.

Here are a few scripts that might help you along the way:

Sphere Script:

Have we hit a hard ceiling on pricing in the country?

According to a recent study the number of homes receiving over full price has fallen dramatically. In addition the appreciation rate has slowed to 3-4% in many areas of the country. Here are some numbers that provide some insight:

• The share of U.S. homes that sold for more than their list price in 2019 fell to 19.9%, the lowest annually since 2016.
• Homes that sold above list last year typically brought in $5,100 more than the asking price, down from $5,500 the year before.

Even with record low inventory and strong demand buyers are now resisting higher prices. Why? One reason is income, over the past twenty years incomes have been relatively stable with very little growth. 

So how can we help sellers navigate the changing market landscape? One way is to explain demand based pricing. Watch the video to learn how identifying and explaining buyer demand to a seller can help them position their home to attract more showings...

We have all heard from numerous channels that video will be the key differentiation tool for top real estate pros over the coming years.

But numbers just released by the KCM blog provide some staggering insight into just how fast this transition is occurring and why embracing video as a key part of your marketing strategy is so important.

• 93% of brands got a new customer because of a video on social media.
• 87% of businesses now use video as a marketing tool.
• Youtube is the #1 way consumers discover and research a brand.
• A Facebook executive predicted that their platform will be all video and no text by 2021.
• Social video gets shared 1200% more than text and images combined.
• 81% of marketers say video has helped them generate leads.
• Video ads were the #1 way consumers discovered a brand they later purchased from.
• By 2022, online videos will make up more than 82% of all consumer internet traffic.
• Homes listed with video get four times the inquiries of homes listed without video.
• 72%...

Would you like a way to quickly ramp up your real estate business (even if you have zero listings and no budget)? 

You can be modeling one of the top team leaders in the country - Joshua Smith - who learned how to use a Mega Open House Strategy during his first year in the business (he sold 43 homes his first year!) to power an incredible rise in the industry. Joshua has since gone on to sell 6000 homes and has become listed as one of the top 30 REALTORS in the country. 

I caught up with Joshua during an Elite Retreat for my own company where we hired Joshua to be our keynote presenter. (Please excuse the sound and lighting as we recorded this clip shortly before the session was set to begin.)

Do you need more leads, more listings, more buyers, and more closings? 

What if lead generation didn't have to feel like work? What if you could tap into the easiest, most productive lead generation system to produce an endless stream of referrals? Oh, and by the way - no technology skills or social media mastery required!  

The answer is networking. Before you dismiss this concept let's dig into the details and the specific technique. 

Networking simply means you are connecting with people who have the power to send you referrals. It may be surprising to hear that according to Columbia University every American has 290 connections.  These aren't Facebook friends or Instagram followers but actual connections. This is your clients sphere of influence.

Now of that group how many people will be moving this year? According to the US Census Bureau 11% of the US population moves ever year. This means that every single person in your sphere is in direct contact with 33 people who will move this year.   

Now let's assume you...

Looking for a way to unlock more transactions while you are in the field or talking to your sphere of influence? Try using the "What's stopping you?" technique!

This easy script can pave the way to discovering what's preventing buyers and sellers from moving foward with buying or selling real estate. More importantly it can give you a road map of the objections, questions, and concerns potential clients have with moving forward.

About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star...

Are you finding that sellers are reluctant to put their home on the market? 

You aren't alone! One big reason for buyers and seller to hesitate entering the market is low inventory. When sellers fear they can't find replacement housing it creates a self reinforcing loop of even lower inventory for buyers with fewer and fewer homes coming to market. As real estate professionals we need to be able to answer the question of how we can protect sellers when they place their home on the market. 

In this quick video we provide some key insights into the market for 2020 as well as three key way to overcome sellers reluctance.  In addition we have three reports from our friends at KCM Blog that provide clear insight into the market for 2020 including mortgage rates, home sales pace, and appreciation rates. 

Mortgage Rates: 

Interest rates are predicted to hover at 7 year lows and provide an incentive for buyers and sellers to enter the market. 

Home Sales...

If you are looking for a value added way to connect with your sphere of influence - the Annual Home Valuation Review is a fantastic technique that provides clients with something they are always interested in knowing but never want to bother asking you: What exactly is my home worth?

By offering to provide an annual home valuation you are providing your sphere with timely, accurate information and more importantly you are putting yourself in a position to receive referrals. Let's look at the scripting:

Sphere members:

Good Morning…I am now offering a value update service to all my friends. It’s free and it’s not about selling your home. It’s a report that provides you with an estimated value of your home annually. A lot of people find it useful for estate planning, insurance, and for financial planning. Would you like a quick update on your home value?

Social Media Post:

Annual Home Value Update - Have you checked your home value on Zillow? It’s...