Congratulations you have just been nominated for your first Oscar! I guess all those acting classes in college finally paid off. Unfortunately the ceremony is tonight and you can’t make it because you’re on location with Vin Diesel in Bangladesh. (Blast!) On such short notice your agent has informed you that you only have six choices to act as your stand in to accept the award on your behalf. Your choices are: Johnny Depp, Jennifer Lawrence, Tom Cruise, Melissa McCarthy , Tom Hanks, or Susan Sarandon.
So who would you choose to represent you on Oscar night?
In a classroom setting the overwhelming majority of my students choose either Tom Hanks or Jennifer Lawrence. Why? They are well respected, like-able, and credible actors. They won’t embarrass you, make a fool of themselves, or run off with your statue. In other words they represent you well. Our clients go through a similar process. This is sometimes known as the ego driven decision.
To help sellers position their listing to receive more showings and more offers we need to provide our clients with the consultation they need to make good decisions. Often this comes down to learning how to explain concepts that can helps sellers help themselves. Watch this quick video to learn how to use Anchor Price Point Scripts, how to get more feedback from showing agents and open house attendees, and how to normalize price reductions.
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely rise from college drop out to real estate Rock Star by becoming ranked in the top 1% of REALTORS® nationwide. Implementing game-changing strategies and deploying the latest technology advances Jim shattered sales records by listing over 150 properties in one twelve month period. At 24 he opened his first Real Estate Company and grew the company to 17 offices...
Once you have mastered your core real estate presentation, many agents find it helpful to create a success portfolio. A success portfolio is a pictorial journal of your past success stories. One of the best ways to envision a success portfolio is to imagine yourself interviewing a photographer or an architect. Both of these professionals almost always have a success journal that shows off their talents, for instance a photographer may include photos of different scenes, lighting, models, and backgrounds, while an architect may include elevations, interior and exterior drawings, and most importantly completed projects.
Likewise many top real estate agents carry with them a success portfolio which may include photos of homes sold, past flyers and marketing campaigns, pictures of clients in front of homes purchased, brochures, website samples, advertising slicks, open house invitations, and most importantly quotes and pictures of satisfied clients. Some progressive agents are now even...
Have a listing that hasn't sold?
As we come to the end of summer it's a great time to talk to your seller client's about re-positioning their home in the market. During this five minute video we cover - The end of summer Price Conversation, Peer Group Pricing, Positional Pricing, and Incentives.
How many real estate calls have you blown?
A few years ago I conducted a seminar for a large real estate company that wanted desperately to improve its call conversion ratio. In a large conference room at a local hotel we rigged a cellphone to two large speakers and I called ten real estate companies randomly selected from a real estate portal.
Of the ten companies we called, two did not answer their phone instead voice mail eventually picked up the call. Of the remaining eight when we were finally connected to an agent I simply asked for the address of one of their listings.
Now here are a few questions for you: How many of those companies do you think asked for my name? How about for my phone number? How about for my email address? How about a simple appointment to show the home?
ZERO! None of the agents from eight different real estate companies asked for a single shred of information from me, and amazingly what do you think everyone of them without hesitation handed to me?...
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