What are the six things that you're gonna get done today?

Now, why do I say six?

The reason is studies show that most working adults can only accomplish six big items a day. Most of the things that they want to get done then are gonna come down to your priority setting. And how good you are at setting true priorities, and how committed you are to getting those priorities done.

So if we think that we're only gonna get six things done in a day, we have to say, how do I prioritize to make sure I get those six things done? Well, the first thing is this understanding when you build your to-do list is prioritizing what's truly important.

Some of us—I've been guilty of this too—create a to-do list that's got 30, 40, and even 50 things on it. It's two or three pages long, and we tend to do the easy things first instead of the important things.

We wanna just scratch off items because we like to see those lines.

But we...

Here's a quick question:

Have you offered your concierge services to all of your clients?

First of all, what's your concierge services? That means that you are the point of contact for anything that has anything remotely to do with real estate, for all of your sphere of influence. And your farmer areas. And your social audiences. So in all those categories, I want those people to think of you when they need a plumber, an electrician, a carpet layer, etc. They're thinking about you before they think about anyone else because you're the main point of contact.

Now, how do you insert value so that they actually make that call instead of just Googling it? Well, here is the way you insert value:

First of all, you gotta talk about it and you should say something like this, "Hey, you may not be aware of this, but I want to act as your real estate concierge for anything that you have related to your house. Whether it's landscaping, a new...

We are in a different marketplace, aren't we? The market totally rolled over into a buyer's market in a lot of price categories. And because of that, we need to hone our negotiation skills. So today I'm gonna give you 10 strategies to help you be a better negotiator. Because we know if a buyer feels good about the negotiation, they're gonna often be excited, and tell their friends and family to use use to purchase their next property.

Remember, it's all about referrals and doing an amazing job.

1. Discovering the motivation

It's simple, but it's interesting how many agents haven't done that. We just had an offer come into my office over $2 million and guess what? It was electronically sent without a phone call to the other agent. Very frustrating experience for the listing agent. But this is the example of a lot of buyer's agents that don't have any training. They're not calling the other listing agent and asking simple...

Hey guys, we've got some good news regarding the real estate market, and that is Fannie Mae does a study, it's a purchase sentiment study. They do it every single month. And finally it's broken the downward trend.

All the way since back in February of 2022, there's just been this downward trend with sentiment among buyers and sellers about the market, about buying, about selling. And it really hit a low point here in the last couple months, but it's broken. Now it's starting to come back up.

Buyers and sellers are now seeing a little bit of a rainbow at the end of the tunnel here. They're saying the worst is behind us, and it's starting to look a little bit better.

So this is good news for us. We're gonna combine that with another piece of good news, which is affordability.

So affordability over the last couple of months has gotten way better. We had an interest rate peak, and now it's come down, down, down, down, down, and it's...

Hey guys, as you're preparing for the new year, you should start to think about what you can do differently for 2023 that you have never done before?

A lot of you have a listing presentation. Some of you have a buyer presentation. Some of you have a pre-listing kit and a pre-meeting buyer kit for buyers. And a lot of you don't have those things.

But if you do have those things and you're saying, what's the next thing I could add to my overall mix of marketing materials?

I'm gonna give you an idea right now:

It's called my "success portfolio."

If you were gonna go to an architect, photographer, or even a baker or wedding planner, when you go into those places and you talk to them about doing business, a lot of times they'll bring out their portfolio. And their portfolio is kind of a graphic representation of what they've done. A visual representation of what they've done in the past for other clients.

So the...

If you're looking for a way to quickly ramp up your business—if you're having a little bit of a slow time, or even if you're not—and you want to lead generate in a simple, easy, and organic way, let me give you the 20 messages a day strategy.

The 20 messages a day strategy is very, very simple.

I'm gonna use my social media account. You can pick your one: Instagram, Facebook, wherever. I'm gonna go to my friend's list of my following, my group, my audience, and I'm just gonna pick 20 people. And I'm generally just gonna start at the A's and work my way down. Or start a Z's and work my way up.

But I'm gonna click on each individual profile of those 20 different people. I'm gonna find something interesting, something they've posted that really catches my interest. Maybe they went to a restaurant, they went on vacation, they went to a certain business that you frequent, they bought something super cool,...

Hey, you know what's interesting? The least interesting thing about you.

And you know what the least interesting thing about you is? That you sell real estate.

I know it's hard to hear, but that's the truth. When people look at you, if you're just one dimensional, and all you talk about is real estate pretty soon they're gonna get bored with you as a person. Why? Well, they're gonna relegate you to noise because every time they listen to you or look at your feeds, they're only gonna hear about real estate. And people get tired of it.

What people want is fresh, new, exciting, and different content. So I want you to think about the five persona strategy.

When it comes to your tombstone, what do you wanna be known for after we're all gone?

You're probably not gonna talk a lot about real estate. You might say you're a REALTOR, but what else was exciting about you? What else was different about you?

Could be that you're...

A recent study by Bloomberg shows that by 2040 electric vehicles will make up the majority of new car sales worldwide, and account for 33% of all the light duty vehicles on the road.

Because of that, electric charging stations at homes are gonna become more and more and more valuable.

So think about this when you're working with a builder or somebody that's doing a remodel or flip on a home. Would it be important, would it be something valuable to add that charting a station to the property as a way to create more value in that property to a pretty large segment—and growing—segment of home buyers?

By the way, an upgrade in capacity for electrical load, according to Seth Cutler, is that it's gonna cost between about $1,500 and $7,500 to upgrade your electrical system to handle that capacity.

But what can you get back when you sell the property? Well, we don't know that hasn't been studied. But we do know that it's among...

My guess is that you're somebody that gives back to the community. Now, you might do it in small, subtle ways that people may not notice. But what if you could give back to charity in a way that helped you, the charity, and also helped your business at the same time?

It's a true win-win situation.

How could you do that?

Well, one of the ways is to pick a charity that you really care about, that you're passionate about, and then secondly, tie that charity to closings in the new year.

So here's an example:

What if you sent out an email, a text, social media post, and you said something like this:

"Hey, in 2023, I've set a goal of selling 30 homes. And I want to help that number of families achieve their real estate goals. But I want to go bigger and also help my favorite charity achieve their goals. So for every closing I have between January and March of this year, I'm gonna donate [fill in the blank: $100, $200, $500] for every...

Five things to do in the first quarter of the new year:

1. Refresh your brand

Refreshing your brand means getting new photos taken. Why? Because you are first and foremost your brand. So you need to get a new, fresh photo. You should do this every year, maybe twice a year. But that new photo is not just a straight headshot, it's multiple photos in different settings. Why? Because your photo is the most used branding element in your marketing arsenal.

But what happens when you don't do this? What happens is people then meet you and there's an immediate brand disconnect. There's an immediate feeling, at least at a subconscious level, that they've been deceived. If they can't trust you with your branding, what else can't they trust you with?

It's more important than you think it is. So get that brand updated and refreshed.

Also, look at your bio. So once you get this new photo, you're gonna update your bio for the new year. And...