The Truth About Why Your Team Doesn’t Use Your Tech Stack (And How to Fix It)
As a brokerage owner or team leader, you have a tech stack, right? We all have a tech stack of some kind, the technology we provide to our agents and teams to help them operate effectively in the local market.
But here's the question: Are you eating your own dog food? Do you know how to use your tech stack from top to bottom, inside and out? More importantly, are you using it every single day? Are you fully engaged with all the bells and whistles so that your agents see you actively using it?
When your team sees you texting out of it, video texting, using it for social media, and running drip campaigns—fully immersed in the CRM—they take notice. They follow the leader. If you're not leading from the front, why would they adopt it?
If you find yourself not fully understanding your own tech stack, it's time to dive in. Use it daily, attend all the training, explore the help sections, and go through all the tutorials. Learn it because you likely invested tens of thousands of dollars in...
The Importance of Technology in Modern Real Estate Brokerage
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1. Unraveling Real Estate Technology
Real estate technology, often dubbed as proptech, is a broad term covering a plethora of digital tools and platforms designed to streamline and enhance various facets of the real estate industry. These tools range from property management software to IoT-enabled smart home devices, all aiming to simplify transactions, manage properties more effectively, and deliver superior services to clients.
1.1 Tech-Driven Efficiency for Real Estate Companies
The primary motivation for real estate companies to embrace technology is the promise of increased business efficiency. Resear
...NAR Report: Real Estate in a Digital Age + 9 Question Tech Quiz (Do you pass or fail?)
Where is the best place to find qualified real estate leads online? What social media markets are already saturated with REALTORS and which ones are full of opportunity? Where do buyers find information online and what are they looking for?Â
These questions and more are answered during this video overview based on a new report from the National Association of REALTORS - Real Estate in a Digital World. Report Highlights
In the Real Estate in a Digital Age report, the process home buyers go through in the initial online search and how REALTORS® are connecting with customers in the digital space is examined. Some interesting findings (ton's more in the video overview)
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In 2018, buyers worked with an agent 87 percent of the time to find their home, so trust in a REALTOR® is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent.
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In addition to the home buying process, REALTORS® also utilize technology in their ever
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Ready to Grow Your Brokerage or Team?Â
Our Leadership & Brokerage Coaching program is tailored to address key areas such as recruiting, retention, culture building, training, support, marketing, technology, and profitability.
In two one-hour monthly sessions, you will dive deep into these topics, guided by a core curriculum of ideas and unlimited time for questions and idea-sharing. These small group sessions provide a unique opportunity to connect with other like-minded office leaders, sharing experiences, and supporting one another's growth. You are encouraged to bring guests such as staff, sales managers, and ownership teams to these events.
To ensure maximum accessibility and convenience, every session is recorded, and comprehensive notes are provided for your reference.
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