Starting Soon - Webinar: 10 Ways to Win in a Multiple Offer Situation

Why Homes are More Affordable than They’ve Been in 4 Years (even with house prices rising)

        

The National Association of REALTORS® shows that home affordability is better than it's been in the last four years.

So what does that mean?

It means that they measure what it would take for the median family in the country and their median income versus the median sales price and the interest rates that you would have to pay in this market. And they come up with how affordable it is to own a home.

The baseline number is 100. In other words, families have 100% of the median income needed to buy the median priced home in the marketplace.

Now guess what that number is today.

It's 187!

So homeowners on the median scale have 187% of what it would take for them to own a home in their marketplace.

Not only is this an amazing number, but it's much better than it was a year ago.

When we look at home prices going up, sometimes we can get in the trap of thinking that things are getting less affordable.

But the offset to this is interest...

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Creating Social Media Buzz Every Time You Get Multiple Offers on a Listing

       

Almost all of us are going to get multiple offers on at least one of our listings this year, probably several of them.

So what are you going to do to market the fact that you brought your sellers multiple offers?

One way you can do this is by modeling my friend Bill up in the Portland, Oregon market.

He received 13 offers on one of his listings! So what he did is he took a picture with him and his seller reviewing all those offers on the table. All 13 offers were spread across the table and labeled. And he took it at an angle where so you couldn't actually read the offers. You could just see them all laid out there with the seller smiling in the background.

And then he put a statement on social media and said:

"Hey, I got great news:

My seller came to me to market this property. Zillow said the home was worth $429k. We listed it at $459k and now we have an accepted offer well above $500,000 for this home."

What is this post doing?

It's...

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3 Simple Strategies To Find Listings This Week

        

Are you looking for more ways to find listings? I'm going to give you three more strategies right now.

Over at erealestatecoach, we've got hundreds of strategies over there. Lots of classes, lots of free material over there to check out. And we'll give you two weeks of free coaching. But today let me give you just three quick strategies:

1. Checking out the garage sales and estate sales that are coming up in the spring market

This is where people are downsizing all their stuff. They're doing the spring cleaning and they're deciding to get rid of a few things. But there could be an opportunity for you to reach out and make contact. Now, what would be the script? I'm going to give you those scripts right down below, but you could use this as a mailer, a postcard, an email, or just a direct approach either in person or over the phone.

So you might say:

"Hey as a local REALTOR, I noticed you had a recent garage sale. I hope it went super...

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The “Vaccine Question” to Post as a Social Media Story Today

        

If you're looking for a story to post to social media today, here's a great one for you.

A study was recently done about homeowners and how likely they are now to list their home based on the vaccine being available.

So here's the study and what it shares:

It shares that 70% of homeowners say they'd be completely comfortable moving to a new home with widespread COVID-19 vaccine distribution. In other words, they're ready to leave and go into another house because the vaccine is available. That's 7 out of 10 homeowners compared to only 52% who currently feel that way.

Now, we're only at 52% today. But as the vaccine becomes more prevalent and widespread, which we expect them in the next couple of months, that number is going to move to 70%.

It's going to unlock a ton of sellers into the marketplace.

That represents 14 million homeowners who now feel comfortable moving after widespread vaccination. This is a massive opportunity...

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Podcast #23 How to Use Property Reviews to Find More Listings w Shelly Culbertson

        

Join this fast paced conversation with certified Ninja Coach and superstar REALTOR Shelly Culbertson as we dive into how her team uses the Property Review strategy to provide more value to her database while unlocking more listings and transactions. Learn the exact scripts, who to call, and how to deliver the update in a way that will drive more referrals and have your client looking forward to their "annual property review".

Need more listings? This is a can't miss episode!

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The Single Best Circle Marketing Letter I’ve Ever Received

        

Are you doing circle marketing around neighborhoods where you have an active, interested, and qualified buyer?

If your answer is no, then you're missing a massive opportunity to unlock listings — not just for your buyer, but for yourself and for your business.

So I'm going to give you the single best circle marketing letter I've ever received as an agent. Because I own several properties, I get a lot of marketing from agents. But this particular letter really struck me as being super powerful.

I'm going to give it to you right now. And then you should take this letter and run with it. When you have a buyer that's actively engaged and wants to live in a neighborhood, send a mailing using this letter to unlock some listing opportunities.

Here's what the letter said:

"Hello, James,

My name is... and I'm a broker with 123 Real Estate. The reason I'm sending this letter is that I have a buyer who has interest in buying a home...

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Getting Your Foot in the Door with Tough FSBOs (Try This Script Today)

       

Let's say you have an active, qualified buyer who wants to live in a certain neighborhood. But you've shown them everything and can't find what they're looking for.

One technique to try is to identify any for sale by owners in that market that are either new for sale by owners or what I call "legacy" for sale by owners. Meaning, people that were on the market three, four, five, six months ago, even as much as a year ago.

We give you some great techniques to do that over erealestatecoach. But then the question is, what do we do once we are making the call to these for sale by owners?

What do we say to let them let us in the door? I'm going to give you the script that I'm going to put it down below. So you have it. And if you like this script, and you'd like to see more, I can share with you where you can find more of these scripts. But here is the script:

"Good morning. I noticed you have a home for sale in Laurelwood. And just wondering if...

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Podcast #22- Digital Natives CEO and "Zillow Killer" James Rembert

      

Join Digital Natives CEO and "Zillow Killer" James Rembert as we explore a conversation that will fundamentally change how you think about your marketing strategy. Learn the difference between interruption based and search based platforms, why you should focus on platform mastery, and why video is the most practical way to deliver your message. Understand the difference between marketing and advertising, and what the ultimate ROI of the internet is and can be for your business model. Also don't miss how to increase conversions, create stronger client relationships, and build a wider audience for you brand. Don't miss this incredible interview!

Have you wondered if you online marketing strategy is on point? Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking...

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How Educational Marketing Unlocks More Buyers And Sellers For Your Business

        

What is educational marketing?

Educational marketing is one of the most powerful techniques you can use to build trust and unlock more buyers and sellers for your business.

But how do you do it?

Well, you got to understand that a lot of expert marketers use what's called "The Curiosity Gap." That's where you pose a question or you put a statement out there and then it makes people curious about knowing the answer.

Now we fall into this curiosity gap all the time — from headlines to news soundbites that are trying to get you to watch the news at six o'clock, book covers, wine labels, and all kinds of things create curiosity in us. But when we look at our knowledge quest as human beings, we're always driven by not knowing and the power of wanting to know what we don't know, right?

So here's an example of this:

One of my good friends, Scott Lewis, a superstar realtor that I work with put this post out. And it was simply about the...

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Podcast #21- Lead Generation Master Ashlee Chapman on How to Win on the Phone

       

Watch and listen to lead generation expert Ashlee Chapman as she walks us through her tactical strategies for connecting with clients on the phone by focusing on warm targets like pre-forecloses, expireds, code violations, and for sale by owners. But how do you build a relationship on the phone? Ashlee breaks down the concepts of mirroring, tonality, scripting, personalization, and a classic opening that is so effective it will absolutely blow your mind! You can't miss this session!

Are you ready for a Real Estate Coach? Check out the Path Performance Coaching Platform!

+ 16 Weeks of Daily On-Demand Coaching

+ Hundreds of Downloads - System, Forms, Checklist, Scripts

+ Live Coaching - Multiple Times a Week

+ Goal Tracking and Activity Tracking

+ Marketing Assets Delivered Weekly

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!