Here's an amazing number you should share with everyone in your sphere of influence:

The average American homeowner now has $298,000 in equity, a record high!

This presents a fantastic opportunity to update your clients on their equity growth over the past year. We should do this every year with our clients, and if you haven't done it yet, make a point of doing it now.

Consider shooting a quick video and saying:

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"Hey, good news! Across the country, the average homeowner now has $298,000 in equity. If you're curious about your equity position, I'd love to do a PAYER report for you.

What's a PAYER report? It stands for Personalized Equity Analysis Report. It provides a quick update on your home equity and where you stand. If you're thinking about selling, I'd love to help you. Or, if you're considering investing in more real estate and building even more equity, I'm happy to assist you there as well. At the very least, get a copy of that free PAYER report.”

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That's the...

A question you should ask every seller when you’re about to list a property is: "Do you have an FHA, USDA, or VA loan?"

These loans are often assumable, making the property highly valuable. If they have an interest rate below 5%, the house can fetch a premium price.

For example, if current interest rates are at 7% and a buyer can assume a 4.5% loan, it's a fantastic opportunity. There are some caveats, though. Be cautious about locking up veterans' benefits, preventing them from using those benefits elsewhere. If the seller is retiring or doesn't plan to own another home, they might be okay with someone assuming their loan.

For USDA and FHA loans, the buyer must qualify. They can't be a deadbeat; they need to qualify for the loan. Most buyers in a position to assume these low-interest loans will be thrilled, and your sellers can get a premium price.

Start asking sellers, "Do you have an FHA, USDA, or VA loan, and would you be okay with it being assumed?" There are many...

The NAR settlement, which will happen in mid-July (but you’ll start seeing this already): You're going to see a rise of unrepresented buyers.

These will be buyers knocking on your door as a listing agent and saying they’re unrepresented and that they want to make an offer on your listing.

Are you going to, as the listing agent, treat them the same as if they're represented? Or are you going to treat them differently?

Well, I just saw a top agent that did an internal study with his team and found…

70% of the deals that came from unrepresented buyers in his market failed.

So think about that, and I believe that to be true because they just don't have somebody walking them through the process. When you’re sitting with your seller, you need to have an unrepresented buyer conversation going forward. And here's what that conversation might look like:
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“Mr. And Mrs. Seller, there's been some changes with the way that we're selling real estate based on an...

Here’s a quick and easy technique when you're talking to investment property owners:

So, you're out there doing lead generation, looking for investment properties like duplexes, triplexes, or RV parks. Often, when you ask owners if they've considered selling, the answer is a flat-out no, right? Happens a lot. But here's the game-changer: ask them why they're holding onto the property.

"Why are you holding onto this property?"

Give them a moment to think, and their response might be about it being a good investment or passing it on to their kids. Respond with understanding, acknowledging the value of holding onto good investments.

Then, drop the bomb: ask if they know their current rate of return.

Offer an income analysis sheet to calculate their cap rate and return on investment.

Now, here's the kicker – if you can beat their current rate of return, would they consider moving their money to something even more profitable?...

We know that NAR lost the lawsuit, totaling $5 billion. It's actually $1.8 billion, but it was tripled during the court process. Additionally, some major franchises in America are also involved in this lawsuit.

You might think that it doesn't affect us because it will get appealed, but that's wrong. The major news outlets have been covering this story since the trial, and now, after the verdict, they're going to continue. Your clients, both buyers and sellers, will be talking about it.

A situation might arise when you or another agent in your market is taking a listing, and the seller asks, "I read in the newspaper that I don't have to pay a buyer agent commission. Is that true?"

How do you respond to that?

Well, here's how your conversation should go:

“You have the option not to offer a buyer agent commission. It's entirely optional. But let me frame this for you as it's a competitive and...

During a crisis, my go-to strategy is digging for details. The more I ask questions and dive in, the better the chances of finding a resolution for all parties involved.

It's about reaching a middle ground, not a perfect solution where everyone feels like a winner. Conflict requires compromise.

So, how do I dig for details? Let me share five or six strategies for engaging in productive conversations.

1. I encourage people to open up to me.

I ask them to elaborate on what's happening and why they feel the way they do. I want to draw out their thoughts and emotions. Sometimes, my goal is to help them release their emotional tension. By talking it out, they become more amenable to reaching a resolution.

2. I clarify by asking for more context.

When things are unclear, I dig deeper. I rephrase questions if necessary. Lawyers excel at this skill.

3. The third approach is normalizing.

I let them know they're not...

I wanna give you two questions you should ask every buyer to test whether they're actually ready and willing to move forward in the process.

Your time is your most valuable asset. You don't wanna be spending it with people that are not ready to pull the trigger. So one question you can ask is this:

“Hey, you know what? The way I work is very low key. I never wanna pressure anyone. But I do have a quick question for you: If we find you the right house, the one that really clicks all the boxes for you, is there anything holding you back from moving forward?”

Now, that's a great kind of pre-close question that you can ask in advance before you go out and start looking at homes.

And here's another one:

“One question I ask everybody I start working with before we start looking at homes is, what's your biggest hesitation? What's your biggest fear about this home buying process? I wanna make sure I...

Guys, 60,000 agents have already left the industry, and another two to 300,000 are projected to follow.

But here's why it's good news for us as REALTORS:

Each departing agent likely had one or more transactions last year. As they leave, those opportunities come back into play, and we have the chance to handle them as real estate professionals. So we can expect to get busier with each agent's exit.

However, there's an even bigger opportunity that most agents are overlooking:

Every agent who leaves the industry leaves behind a sphere of influence, a network of family and friends who may have some influence that we can tap into.

Here's what you can do:

Reach out to these exiting agents and express your condolences about their departure. Then ask them a quick question: Would they be interested in monetizing their hard work by earning referral fees? Since their license is still active, they can leave it hanging and...

Hey guys, when you meet someone new, whether it's at a party or a function, one of the first questions they ask is, "What do you do for a living?"

Our default response as REALTORS might be, "I'm a REALTOR."

But that's boring and generic. Everyone knows multiple REALTORS.

We need to rethink how we present ourselves and craft a unified message that leaves a lasting impression. We need to occupy a unique space in the minds of potential clients.

Imagine the brain as a whiteboard with "REALTOR" already written several times. It's meaningless and makes us seem like just another commodity. We must find a new space to occupy.

Here are some examples:

1. "I specialize in riverfront and rural properties in southern Oregon. With 30 years of experience in this market, it's my passion."

2. "I focus on helping people buy homes in the highly desirable Summerfield area."

3. "As a relocation specialist with John L. Sky Realty, I...

Hey guys, June is National Home Ownership month.

This is a golden opportunity to reach out to all the homeowners in your database and provide them with a quick equity assessment.

Let's make the most of it! Instead of reaching out to one homeowner a day, let's aim for two or three. We can really make an impact this month. So here's the plan:

I'm going to use my favorite platform, https://www.narrpr.com/, which is free for every REALTOR.

It allows me to create a visually stunning, 81-page CMA (Comparative Market Analysis). But I won't just send them the paper CMA. I'll create a video using BombBomb or loom.com. In the video, I'll say,

"Hey, Mr. and Mrs. Jones, did you know that it's National Home Ownership Month? I wanted to provide you with an update on your home equity. There have been some significant changes in the market, and I want to keep you informed. So, here's a personalized report for your...