So what are five reasons why someone should list their home in today's spring market, spring of 2025? I'm going to walk you through these reasons, and you can share them in an email, a newsletter, or your own video to your clients.

First, interest rates have come down from their highs. We're not at the peak anymore. In the past few weeks, rates have started to dip because there's talk of a potential recession. While a recession isn't great for the economy, it can actually benefit real estate by lowering interest rates. Buyers are catching onto this and becoming more active—more loan applications, more market activity.

Second, buyers are still out there. Despite everything happening in the economy, the job market, and beyond, people still want to own homes. Over 90% of American adults want to own a home—they're just trying to find a way to make it happen. Homeownership may have dipped over the years, but that desire to stop renting and start owning is still strong.

Third, inventory i...

Hey folks, did you know 23% of homeowners in the US are planning to sell their homes within three years?

That's a massive pool of potential listings right in your community.

How can you tap into this "shadow inventory"? Well, here's a winning strategy: a personalized letter campaign.

You're already farming neighborhoods, right? So send out letters, but make them different this time. Start with a simple question: "Hey, Mr. and Mrs. Homeowner, is this the last home you'll ever own?"

It's a magic question because regardless of age, people always think there's another move ahead.

Then, explain that some of your clients aren't keen on listing publicly but would entertain offers from qualified buyers. Offer to chat if they're in that boat. Include your contact info, and keep it straightforward.

This approach will resonate with many homeowners who aren't ready for the market but would consider a strong offer. You'll start receiving calls, so funnel them into your drip campaign. Build th...