Once you have mastered your core real estate presentation, many agents find it helpful to create a success portfolio. A success portfolio is a pictorial journal of your past success stories. One of the best ways to envision a success portfolio is to imagine yourself interviewing a photographer or an architect. Both of these professionals almost always have a success journal that shows off their talents, for instance a photographer may include photos of different scenes, lighting, models, and backgrounds, while an architect may include elevations, interior and exterior drawings, and most importantly completed projects.
Likewise many top real estate agents carry with them a success portfolio which may include photos of homes sold, past flyers and marketing campaigns, pictures of clients in front of homes purchased, brochures, website samples, advertising slicks, open house invitations, and most importantly quotes and pictures of satisfied clients. Some progressive agents are now even...
Have a listing that hasn't sold?
As we come to the end of summer it's a great time to talk to your seller client's about re-positioning their home in the market. During this five minute video we cover - The end of summer Price Conversation, Peer Group Pricing, Positional Pricing, and Incentives.
How many real estate calls have you blown?
A few years ago I conducted a seminar for a large real estate company that wanted desperately to improve its call conversion ratio. In a large conference room at a local hotel we rigged a cellphone to two large speakers and I called ten real estate companies randomly selected from a real estate portal.
Of the ten companies we called, two did not answer their phone instead voice mail eventually picked up the call. Of the remaining eight when we were finally connected to an agent I simply asked for the address of one of their listings.
Now here are a few questions for you: How many of those companies do you think asked for my name? How about for my phone number? How about for my email address? How about a simple appointment to show the home?
ZERO! None of the agents from eight different real estate companies asked for a single shred of information from me, and amazingly what do you think everyone of them without hesitation handed to me?...
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