How to Turn Your Real Estate Office Meetings into Powerful Recruiting Tools

If you're running a great office meeting, and hopefully you are as a brokerage owner or team leader, you should be hosting these at least once a week. These meetings should be inspirational, motivational, and educational. Something people actually get excited to attend.

If you're doing that, I want you to start thinking about using your meetings as a recruiting opportunity. If you have strong relationships with co-op agents at other firms, why not invite them to your office meeting? Worst case, they say no. But you could say something like:

"Hey, we love working with you. We'd love to have you join us and check out our company. Just come experience an office meeting. I know we haven't closed a deal in a while, but if you want to see what we're all about, we'd be happy to have you. By the way, we invite co-op agents all the time. You can even pitch one of your listings or a buyer need—no pressure, just a chance to connect."

Another approach is if you have a guest speaker - a lender, inspector, appraiser, someone providing real value. Call a few co-op agents from other companies and say:

"Hey, we've got a special speaker coming to our office meeting, and I thought of you. We try to invite a few people from other companies each week, and I think you'd get a lot out of this session. Plus, you'd get a feel for what it's like at our office meetings. Would you like to join us?"

They might say yes or no, but now you've made the offer. And it works. I've done this a ton of times, and we've had a lot of agents join us because they felt the energy and value in our meetings.

Here's the reality: Most office meetings out there are terrible. They're boring, like attending a funeral, where people can't wait to leave. But when they attend a well-run, engaging meeting, they walk out motivated, excited about the market, and equipped with new scripts and ideas.

When agents see that, they start considering whether joining your team could be a smart move. It can even lead to a deeper recruiting conversation.

If you're serious about growing your brokerage through recruiting (which, by the way, is the number one way to expand) sign up for a discovery call with me, and we can talk about where you want to take your company in the next 12 months and how we can help you get there. I'd love to chat with you.

Have a great day, and we'll talk to you soon!

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

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When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

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