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Massive Opportunity - 84% of Renters Want to Own a Home

 

In a recent study conducted by the National Association of REALTORS - The Aspiring Home Buyer Survey   - it was found that 84% of non-owners would like to purchase a home in the future. 

How many opportunities does this create in your market? Check out this quick video to see how with a little research you can discover just how many potential aspiring home buyers are sitting in your market today.

Considering the fact that 32% of all real estate transactions occur with a first time home buyer. The potential market size even in a relatively small market can be absolutely massive. 

What's stops renters from moving forward with their goal of being a homeowner?

Often they need a REALTOR to give them a road map for success. This includes partnering with a strong local lender, conducting home buying webinars and seminars, creating a powerful buyer presentation, and incubating buyers as they put themselves into position to purchase a home. 

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Your Real Estate Clients Will Love You For Making this Call

 

Interest rates are at a three year low which is great news for home buyers and for home sellers but who else might this benefit? 

Anyone who owns a home or investment property that may be in a position to refinance their property. For any of your clients that purchased a property as little as six months ago when interest rates were a full percentage point higher than they are today refinancing could be a huge opportunity to save tens of thousands of dollars. 

By reaching out to your database and making this value added call (which has nothing to do with you asking for anything from the client) you can be a hero and your clients will love you! 

Watch this quick video as Jim breaks down a simple script you can use as a text, phone call, social media post, or email. 


Do you need more leads, more listings, more buyers, and more closings? 

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Top Agent Podcast with Kosta Panagoulias Packed Full of Actionable Tips!

This week I had the pleasure of participating in a podcast with Kosta Panagoulias of  Top Agent Podcast. Kosta and I covered a ton of ground during this fast paced interview including:

  • Narrow Casting to Lead Generate
  • Open House Strategies
  • The Important of Lifestyle Marketing 
  • Emotional Ad Writing 
  • The Power of Headlines and Copy Writing 
  • The Billion Dollar Follow Up Gap (and how to fix it)
  • and much much more~!

This is a jam packed podcast full of actionable tips you can literally use in your business today. Grab your notebook or iPad and take notes! Don't say I didn't warn you. 


Do you need more leads, more listings, more buyers, and more closings? 

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Jim Remley is a nationally recognized expert in the...

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Podcast w Joshua Smith from "GSD" Mode One of the Most Successful Agents in America

Had a great time with Joshua Smith during an interview we recently did on his amazing GSD pod cast. Joshua is an incredible REALTOR but also a great human being who cares about the industry and helping other succeed on a massive scale. A serial entrepreneur with a passion for real estate he brings a ton of "boot's on the ground" experience to every episode of his show. 

One note on the show Joshua mentions that I own 17 real estate offices. While I built my first firm to 17 real estate offices to become the largest independent company in Oregon I sold my interest in that firm in 2006 and now manage a company in Southern Oregon on track to close a billion dollars in sales with three locations and 160 Brokers. 

Here is a quick bio for Johsua (try not to be impressed!) :

-Top 1% of Realtors Worldwide.

-Voted the 30th Top Realtor in America by The Wall Street Journal.

-Over 5000 Homes Sold &  Selling More Than 1+ Homes Daily.

-Host of The #1 Most Downloaded Real...

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How did this new agent close his first transaction? B2B Networking!

 

Are you using business to business networking to build a network of advocates who send you referrals on a regular basis? If not you may be missing a massive opportunity. 

During this quick interview new REALTOR Mike Kerlinger he reveals how he successful networked with a local lender to generate a referral and his first closing.

The exciting part of this conversation is that lenders are only one small part of business to business networking - watch as Jim explains how you can "Flip the Sell" with any vendor by leading with their needs to engage the power of reciprocity. 

To explore and leverage Business to Business marketing check out the brand new Business to Business Lead Generation Mastery Course


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Interview w Superstar Dan Mollahan on Coaching Builder Clients

 

One of the biggest value points you can bring to a builder or developer is your knowledge of the market and what buyers are looking for in new construction. By helping your clients build homes that buyers will be excited about seeing you will be able to decrease market times, increase market absorption, and ultimately increase the profit margins for your clients. 

Dan Mollahan is an expert on new construction and has sold hundreds of homes for his builder and developer clients, in doing so he has earned a reputation as being an expert in the new construction market. Watch and learn how Dan coaches his builders and developers from start to finish when building new projects at multiple price points.

Interested in breaking into the builder market? Check out the brand new Investor and Builder Lead Generation Mastery Course - the course includes 4 Video Lessons, 8 Instant Action Downloads, and 3 Bonus Items! 


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Setting More Appointments & Closing More Presentations

 

It was an honor to be interviewed by Toby Salgado of Super Agents Live on Setting more Listing Appointments and Closing More Presentations into Listings. 

During our hour together we explore many topics that can have an impact on your business and your bottom line including scripts for setting listing appointments, specific strategies on pricing a home, how to educate sellers on condition, staging, and even sensitive topics like what to say to sellers who smoke in their home.

We also dive into a ton of tips on promotion including both online and offline strategies and even conduct a live re-write of a real estate advertisement using emotion based copy writing techniques.  

We also cover the silent killer————-The one personality trait that will either drive us to the top of our offices or doom us to the bottom 10%. 


 

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Home Ownership Facebook- Instagram Poll + Create a Love Letter to Your Market

 

Does your sphere of influence think that home ownership is a good investment and  how do their feelings match up with the rest of America?

Today 65% of Americans believe home ownership is a good investment up from just 55.7% in 2014 - but that may or may not be true in your own market.

To engage your social media audience and have some fun why not ask them the same question with a quick and easy poll on Facebook or Instagram. You can then follow up with ideas on how to become a homeowner or even how to buy rental properties. 

Here is an example of a simple post my company did last week:

Another interesting trend is that more Americans are moving back to the suburbs especially young millennials. If you serve a smaller suburban area (or really any area) try using a Love Letter to Your Market.

To see an example check out how this quick video example:

https://vimeo.com/237022166

 

 


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Home Affordability Index + Home Price Appreciation Next 2 Years

 

Are homes more or less affordable than they were a year ago? 

According to the National Association of REALTORS homes are significantly more affordable today than they were a year ago on a national basis. Housing affordability increased from a year ago in May, moving the index up 5.6% from 142.4 to 150.4.  This even while the median sales price for a single family home sold in May in the US was $280,200, up 4.6% from a year ago. 

The reason homes are more affordable? Nationally, mortgage rates were down 60 basis points from one year ago (one percentage point equals 100 basis points).  Another piece of good news payments as a percentage of income went down to 16.6% this May and 17.6% from a year ago. 

Watch as Jim breaks down the numbers as well as projections on home price appreciation over the next two years, and provides scripts for talking to your clients!


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Good Time to Buy or Sell - New Study Reveals What Clients are Thinking...

 

Have you ever wondered what buyers and sellers think about the market? 

Inside the quarterly HOME Survey from the National Association of REALTORS we learn the answers. This quarterly report reflects consumer feelings about the housing market. It includes views on housing as a good financial investment, whether home ownership is part of the American Dream, if now is a good time to buy or sell a home, and perception of home price changes.

You can read the whole report by clicking this link:

https://www.nar.realtor/homeownership-opportunities-and-market-experience-survey/2019-q2-homeownership-opportunities-and-market-experience-home-survey

You can also watch this quick video and see how Jim not only breaks down some of the numbers but provides scripts for talking with both buyers and sellers!


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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!