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Crack the Updated Instagram Algorithm: Boost Engagement and Gain Followers with These Proven Strategies!


Hey guys, I have a quick tip regarding Instagram's algorithm:

There have been some recent changes, and it's important to stay updated. Here are the key changes:

Firstly, they no longer recommend using 8 to 15 hashtags like we used to. Instead, focus on using 3 to 5 hashtags. However, the emphasis now is on creating better descriptions and captions. It's preferred to include the tags within the captions. So, start writing more compelling captions, and there are helpful technologies like ChatGPT that can assist in creating SEO-friendly captions.

Another important aspect is video content. Instagram prefers that you edit videos within the Instagram app itself, rather than using third-party apps and bringing them into Instagram. For instance, avoid creating a video on TikTok and directly transferring it to Instagram. Instagram sees TikTok as a direct competitor, so keep that in mind when producing video content.


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The Magic Number to Turbocharge the Growth of Your Real Estate Business


If we look at the engine of your business, it's your sphere of influence.

Statistically, for every 10 people in your sphere, you'll average one closed sale.

But that's only if you stay in touch with them 20 to 50 times a year and have a good relationship with them. So let's go back to January 1st. Do you know how many people were in your sphere at that time?

If you don't, you don't have control of your business.

Now, fast forward to today. Have you grown your sphere of influence in the past six months? If not, your business may not be growing and could even be shrinking due to market challenges.

We can't escape market conditions by focusing on other things and neglecting our sphere. The key to changing your business's trajectory is to quickly increase your sphere of influence. You may be wondering how to do that. Well, here's a magic number to keep in mind:

The average American has 27 conversations a day. As REALTORS, we should...

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The FORD +1 Technique for Building Your Sphere of Influence & Skyrocketing Your Sales


Can you relate to this?

You meet someone at a party or an event, and you have an amazing conversation. You really connect and feel like you could become friends. But then they disappear, and you never hear from them again.

As REALTORS, we often miss the chance to expand our spheres of influence and grow our business by nurturing these relationships. Plus, we could gain some friends along the way.

But here's the secret sauce: The Ford Plus One technique.

You might be familiar with the Ford technique, which stands for Family, Occupation, Recreation, and Dreams and goals. Whenever you're talking to someone and struggling to keep the conversation flowing, think about these topics.

Ask about their family, their occupation, what they enjoy doing for fun, and their dreams and goals. But as good as that is, I want to add a plus one to this technique.


I want to find a way to add value to the conversation even after it...

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Unlock the Power of Referrals: Engage Your Personal Sales Army for Massive Success!


Why aren't you getting more referrals?

The problem is you're not asking for referrals. You think you are, but you're not.

Let me give you a natural and fun way to ask for referrals that people love:

Think of your sphere of influence as your personal sales army. Imagine you recruited a hundred or more salespeople to work for your team. If you gave them an assignment, do you think they would bring you sales?

Of course they would. The reason they're not doing it now is because you're not giving them guidance as the sales manager.

So here's an example of what you can do: Send a mass text, email, personal calls, or even a video text to your sales army, saying:

“Hey guys, I'm really short on inventory right now. If you see a house with a preferred sale sign or a vacant house, could you quickly take a picture and send it to me? It could give me an edge in getting that listing. Thank you!”

Another idea is to...

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Podcast #53: Building a Culture of Excellence ft. Cole Harvey


Join us for a captivating conversation with Cole Harvey, a seasoned Real Estate Broker, as he shares his insights on building a successful brokerage, effective recruiting and retention strategies, and fostering a thriving company culture. With a proven track record in residential sales, investment properties, luxury estates, and distressed properties, Cole's expertise extends beyond transactions. Don't miss this episode as Cole delves into the keys to building a strong brokerage, cultivating a loyal team, and creating a positive work environment. Gain valuable insights and practical advice for establishing and growing your own real estate company.

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Podcast #52: Growing a Real Estate Company by Attracting Agents and Serving the Community ft. Antonio Cousin


Join Jim as he interviews Antonio Cousin, a licensed real estate broker, as he shares his strategies for building a successful brokerage. With a Realtor® license since 2010, Antonio offers exceptional service and expertise in Texas and Louisiana. He is also an accomplished real estate investor and author of the groundbreaking book, "I'm Out! Escaping the Rat Race One Income Stream at a Time." Gain valuable insights from his extensive experience, educational background, and commitment to excellence. Whether you're an investor or new to the industry, this episode provides guidance for success in real estate. Tune in and learn from Antonio's proven strategies.

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How to Successfully Retain Top Realtors for Your Real Estate Firm

Recruiting and retaining top realtors is crucial for the success and growth of your real estate firm. However, it can be a challenging task in a competitive industry. By understanding what realtors are seeking in a brokerage, being proactive in hiring, leveraging technology, creating a positive work environment, and offering attractive perks and benefits, you can build a strong team of realtors who will contribute to the long-term success of your firm.

Here are 5 Ways to Retain Top REALTORS at Your Firm 

1. Foster a Positive Work Environment

Create a positive work environment that fosters collaboration, teamwork, and mutual support. Encourage open communication, recognize achievements, and provide regular feedback to realtors. Foster a sense of belonging and community within your brokerage, making realtors feel valued and appreciated.

2. Provide Ongoing Training and Development

Invest in the professional development of your real estate agents. Offer ongoing training...

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The Hilarious Journey of Becoming a Realtor and Starting Your Own Real Estate Brokerage


 Congratulations on embarking on the wild and wacky adventure of becoming a realtor! You've decided to take the plunge and dive deep into the world of real estate. But wait, there's more! You're even considering starting your own real estate brokerage. Buckle up, my friend, because this journey is going to be a rollercoaster of laughs, challenges, and questionable fashion choices.


Why Start Your Own Real Estate Brokerage?


Let's address the big question first: why on earth would you want to start your own real estate brokerage? Are you a glutton for punishment? Do you have an insatiable desire to unleash your inner control freak? Well, my friend, there are actually some valid reasons why you might consider this crazy endeavor:


  1. Higher Income Potential: Who doesn't love the sound of cha-ching? Starting your own brokerage opens up new revenue streams and gives you the opportunity to earn more money.

  2. More Freedom for Your Creative Ideas: Tired of...

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The Art of Leadership: How to Effectively Manage a Real Estate Brokerage and Thrive in a Competitive Market

The Art of Leadership: How to Effectively Manage a Real Estate Brokerage and Thrive in a Competitive Market

The Art of Leadership: How to Effectively Manage a Real Estate Brokerage and Thrive in a Competitive Market


 Introduction to leadership in the real estate industry


As someone who has built successful real estate companies, I have learned that effective leadership is the key to building an amazing company culture. The role of a brokerage manager is not only to oversee daily operations (that’s the easy part) but also to inspire and guide a team of real estate agents towards success. In this article, I will share my insights into the art of leadership and how it can help you manage your brokerage effectively and thrive in a competitive market.


The role of a real estate brokerage manager


The role of a real estate brokerage manager goes beyond just managing transactions and paperwork – that’s what we call in the industry a ‘deal doctor’. Deal doctors are a dime a dozen.  A successful manager is someone who can provide...

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5 Strategies for Recruiting REALTORS

5 Strategies for Recruiting REALTORS

Are you a real estate broker or a real estate office leader looking to grow your brokerage and attract top talent? By implementing the right tactics and techniques, you can build a team of exceptional real estate agents who will contribute to the growth and success of your brokerage. In this article, we will explore five key things that a successful real estate recruiter does on a daily basis to ensure the recruitment of top-notch agents.  

  1. Develop a Clear Recruitment Strategy 

The first step in developing a clear recruitment strategy is to identify the type of agents you want to attract to your brokerage. Consider the experience level, skills, and qualities you value in agents. This will help you tailor your recruitment efforts and target the right candidates. 

Additionally, a successful real estate recruiter understands the value of consistency in their recruitment process. Consistently making contact with high quality agents, running recruiting real estate...

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!