If I sat down with you right now as a brokerage owner or team leader and asked you, "What's next for you after real estate?"—what would your response be?

Think about it. You might say, "I want to be on a beach somewhere," or "I want a cabin in Colorado," or maybe even "I want to live in Alaska." Whatever your dreams are, it likely takes you into an aspirational, dream-like state.

Now, here's the reality: 70 to 80% of brokers in your market, if given the right circumstances and opportunity, would choose to exit.

Why?

Because 70 to 80% of them are losing money. Many would be far better off selling their firm to you, transitioning their agents to your company, and then working for you. This would allow them to earn a consistent income, start saving for retirement, and ultimately achieve their dreams of escape.

What stops them from pulling the trigger?

One word: ego.

But what if there were a way to move past that ego barrier and help them feel comfortable making the decision?...

If I were to walk into your office right now and put my hands up in the air, asking, “What do I feel? What’s the energy in the room?”—you might think that sounds a bit new agey, especially when it comes to running a real estate company or team. But it’s true.

You can feel the energy in a room.

Let me give you an example. How many of us have been to a concert? You can feel the energy, right? A better example is a sporting event—you can feel the waves of energy when a point is made or lost. The energy is palpable.

Now, who sets the tone for that energy? It’s the players on the field, the musicians—the people performing. They create the energy in the room.

As a leader, whether you're a broker or team leader, you are the one setting the energy in your office. You create the weather. And how do you do that? It’s through your positivity, your enthusiasm, how you carry yourself, and how you walk into the building.

If you walk in with...