53-Year-Old Agents Dominate the Industry: Are You Recruiting the Right Way?
Hey guys, what do you think is the average age of a REALTOR in the United States?
For the 35 years I’ve been in the business, we’ve been hearing—and I was a part of it when I got in at 19—that a whole wave of 20-somethings and 30-somethings would enter the business. We kept hearing that REALTORS were getting younger.
Guess what? The average age of a REALTOR today is still 53 years old.
Yes, we do see some younger people getting in—I was one of them. I have young people working for me, and I’ve got young people working at our companies. But the reality is, the average age is still 53.
Why does this matter when it comes to recruiting and retention?
Because we’ve got to be mindful of how we build out our companies. We’re constantly told to design everything for Gen Z or even Gen Alpha—but that’s not true.
The vast majority of your agents are going to be Gen Xers like me. They’re going to be in their 50s. I’m 55. That’s your actual market.
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