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In-Deal Commission Negotiations

commisions scripts Nov 26, 2019
 

What do you say when a seller asks you to discount your fee or worse the buyers agent fee when responding to an offer? 

Your answer can set the stage for how the seller will approach all negotiations through out the sale. It can also impact how cooperating agents view your brand and future working relationship. 

Watch this quick video for ideas on how to respond effectively and also how to respond when the seller complains that you sold the house so quickly they shouldn't pay you the full fee. 


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About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the...

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New Twist on FSBO and Expired Lead Generation

expired fsbo scripts Nov 22, 2019
 

What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.

Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.

Check out this quick video for two scripts to begin using events as a marketing tool.


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About Jim Remley

Jim Remley is a nationally recognized expert in the field of...

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What do you charge? Easy Scripts for Commission Conversations

 

What do you charge? 

You will hear this question hundreds of times during your real estate career. How you respond can determine if you actually take the listing, your earnings per hour, and how much you value your time as a real estate professional. 

When you fumble or fold by offering a discounted commission you not only do a disservice to yourself, you do a disservice to the industry, and your colleagues. Why? Because it signals to potential clients that fees aren't based on actual costs of doing business but on an arbitrary number that is negotiable. 

Professionals set their fees based on the value of the time, the cost and structure of their business operations, and their expenses associated with each client. As a real estate professional you should be doing the same. Check out these easy scripts for making those conversations easier:

What do you charge?

It’s a success fee. I don’t charge anything unless I bring you an offer and we bring it all the...

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Overpriced Seller? Try the One in a Million Script

pricing scripts Sep 26, 2019
 

I want to test the market...

I want to start high and work our way down...

I want some wiggle room...

Have you heard these comments from a seller during a listing presentation? Agents can often fall into the trap of allowing a seller to talk them into listing a home for far above what they know it will sell for and what the comparable properties in the market are receiving. 

To avoid this fate trying using the One in a Million Script.

Watch as Jim demonstrates how to present the seller with three different pricing strategies that will motivate sellers to think about a strategy rather than just the asking price. 


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About Jim Remley

Jim Remley is a...

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Question: Will You Discount Your Buyer Side Commission?

buyers commissions scripts Sep 11, 2019
 

Will you discount your fees so I can buy this house? 

A conversation that is happening more and more frequently is when a buyer asks you to reduce or remove your buyer side commission on your listing and pass the savings on to them. 

Their argument is that they will simply "represent themselves". Of course the reality is that you will still be the one writing the offer, negotiating the sale, opening escrow, arranging financing, attending inspections, negotiating inspections, attending the appraisal, and attending to a million other unforeseen bumps along the way until you reach a successful closing. 

So how do you respond to this request? Watch this quick video for three scripts to use in the field. 


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Massive Opportunity - 84% of Renters Want to Own a Home

 

In a recent study conducted by the National Association of REALTORS - The Aspiring Home Buyer Survey   - it was found that 84% of non-owners would like to purchase a home in the future. 

How many opportunities does this create in your market? Check out this quick video to see how with a little research you can discover just how many potential aspiring home buyers are sitting in your market today.

Considering the fact that 32% of all real estate transactions occur with a first time home buyer. The potential market size even in a relatively small market can be absolutely massive. 

What's stops renters from moving forward with their goal of being a homeowner?

Often they need a REALTOR to give them a road map for success. This includes partnering with a strong local lender, conducting home buying webinars and seminars, creating a powerful buyer presentation, and incubating buyers as they put themselves into position to purchase a home. 

To get started check...

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Home Affordability Index + Home Price Appreciation Next 2 Years

 

Are homes more or less affordable than they were a year ago? 

According to the National Association of REALTORS homes are significantly more affordable today than they were a year ago on a national basis. Housing affordability increased from a year ago in May, moving the index up 5.6% from 142.4 to 150.4.  This even while the median sales price for a single family home sold in May in the US was $280,200, up 4.6% from a year ago. 

The reason homes are more affordable? Nationally, mortgage rates were down 60 basis points from one year ago (one percentage point equals 100 basis points).  Another piece of good news payments as a percentage of income went down to 16.6% this May and 17.6% from a year ago. 

Watch as Jim breaks down the numbers as well as projections on home price appreciation over the next two years, and provides scripts for talking to your clients!


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Does the Trade War Impact Real Estate Sales?

market trends scripts Jun 21, 2019
 

Does the trade war impact real estate sales? 

Yes, it does. Regardless of where you fall politically on the subject of our current trade war as a real estate professional it's important to understand and be able to explain how the trade war directly impacts residential real estate sales to our clients. The good news is that there is good news. 

Watch this quick coaching video as Jim provides the explanation as well as scripts to use in the field with your buyer and seller clients. 


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Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the age of 19 he began an unlikely...

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Yeah Sure .... Does Language Matter in Sales? (90 Second Coaching)

scripts Jun 21, 2019
 

Does language matter in sales? Yes it does! According to communication expert Ryan Avery what you say and how you say it is a reflection of your brand, your confidence level, and your ability to influence people and situations in a positive way. 

For instance when we respond with the words "yeah or sure" to a question or a concern it may not convey clearly to the person asking the question or raising an issue that you truly care about the outcome, that you are committed to solution, or that you even know how to address the situation. Instead expert communicators use more direct and affirmative responses like - "Yes, Absolutely, 100%, or of course."

Watch as Jim explains why this concept is so important during this quick video coaching segment. 


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Home Values Fall for the First Time in Seven Years - New Game Plan

listings scripts sellers May 26, 2019
 

Pending home sales surged in March up 3.8% (blowing past economists expectations of only .07%) but there is a catch the median US home value fell for the first time in seven years in April. Why are sales surging but prices are now falling?

The answer isn't that demand has changed. Buyers are still in the market and sales have ebbed and flowed with interest rates. What is changing are inventory levels. More inventory is piling up across the country. This means more to choose from for buyers and more pricing pressure for sellers. To attract a buyer sellers have to price their home's to compete against more and more inventory hitting the market daily. 

Watch this video to explore a game plan for having three key conversations with your sellers to ensure they get their pricing right! 


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