The Pocket Listing Strategy for Unlocking Pent-Up Seller Demand

       

Hey guys, we are still in a low supply market. It's the lowest supply real estate market we've ever seen.

Despite the marketing changes and interest rates rising and the market dynamics kind of influx, still low supply and high demand.

So based on that, how can we go out there and still crush it in the market? How can we thrive despite the market conditions starting to shift under our feet?

One strategy is use the "Pocket Listing Strategy."

It's one of my favorite strategies and it's totally underused. Very few people do it.

Here's the concept:

One in seven homeowners today has raised their hand and said they're interested in selling the next three years. That's 15% of the population.

Drive through any neighborhood, and one of every seven homes you drive by is thinking about selling in the next three years.

There's a massive pent up seller demand, but how do you turn the key to unlock it?

Well, a large group of those people may not be...

Continue Reading...

This $25,000 Question Can Revive Your Business

        

There's a great book by a guy named Harvey Mackay. He wrote the book Dig Your Well Before You're Thirsty.

And in the book, he talks about this $25,000 question, and I'm gonna pose this question to you.

So the $25,000 question kind of goes like this:

Imagine you own a muffler shop or some kind of business. And it's payroll week and you don't have the money to pay your employees. And you know, if you don't pay 'em, they're all gonna walk because everybody's trying to hire right now. So the question mark is it's 2:00 AM you wake up in the morning and you're like, I've gotta come up with $25,000 by tomorrow morning. Otherwise I'm probably gonna lose my business. Who do you call? In your friends list, your personal friends list, right now, is there someone you call and get $25,000 from by tomorrow morning?

If the answer's no, the reason you probably don't have anybody that qualifies in that category is because you haven't helped enough...

Continue Reading...
Close

50% Complete

Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!