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Podcast: Stay Top of Mind w Billion Dollar Agent Dan Lesniak

I recently had the pleasure to be interviewed by Billion Dollar Agent Dan Lesniak. Dan Lesniak is a billion dollar real estate agent, best selling author, investor, developer and brokerage owner.

Dan began his career in real estate in 2012 after having successful careers both as a Naval submarine officer and defense contractor.  His HyperLocal strategy led to one of the fastest starts in real estate with over $22 million in sales in his first year.

For Brokers, Owners, and Managers

During the first 30 minutes of the conversation we focus on the brokerage side of the business including recruiting and building a culture of excellence including: 

  • Recruiting by referral
  • The Recruiting Down-Line 
  • How to Build a Culture of Excellence
  • Social Nights and Client Appreciation Events
  • The Importance of Training
  • Staff Support 

For Agents and Team Leaders

During the last 30 minutes of the show (30:30) we dive into key challenges and opportunities facing real estate...

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7 Steps to an Amazing Client Appreciation Party!

 

Your most valuable asset as a real estate professional are relationships with your sphere of influence. These key influencers are driving an average of 80% of your business to your bottom line both from direct business and most importantly referrals. 

So what are you doing to market to this amazing group of people? If the answer is buying more Zillow leads - you are failing a massive test. Take a look at these stats: 

Customer acquisition & retention marketing stats:

  • Acquiring a new customer can cost 5X more than retaining an existing customer.
  • Increasing customer retention by 5% can increase profits from 25-95%.
  • The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

To ensure that you are maximizing your opportunities consider throwing a Client Appreciation Party this year! To help we have put together this quick video on 7 Steps to an Amazing Client Appreciation Party including:

...
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Your 2019 Real Estate Year In Review - Five Key Numbers to Review

 

To build achievable goals for 2020 you need to first understand what happened in 2019. Why? Looking at your past performance can provide clarity on the areas of your business that can be improved, modified, or completely overhauled. 

Without taking time to reflect on your past performance it becomes very easy to repeat the same performance year after year. This is exactly why many agents become "range bound" meaning they bounce around at about the same level of production for years.  

To have a business transformation in 2020 you should review these key numbers from 2019 - start by printing all your closed transaction from the MLS then using a calculator determine your: 

  • Average Sales Price
  • Average DOM (Days on Market) for Listings
  • Average Difference Between List VS Sales
  • Buyer Sides VS Seller Sides
  • Client Genesis
  • Extra Credit: Listings Taken VS Listings Sold
  • Extra Credit: You VS The Market

Watch the video for a quick explanation of each of these key numbers....

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5 Time Management Tips to Maximize Your Productivity

 

You’re on the right track, or so it seems, you have defined your career purpose, set up goals in line with your purpose and you have even established a daily priority plan. Now effective time management should just take care of itself, right? 

Wrong! Because as you become more productive you may find that inevitably you will be forced to make choices. Choices that when made properly will lead you to even greater heights, or when made poorly will lead you to a career crash. 

Jane for instance is a good example. Jane is a composite character made up of thousands of real estate agents from around the country. Let’s look at Jane’s career: 

Jane has recently made some huge changes in her career, these changes have supercharged her prospecting skills and her presentation skills - so now several things are happening to her that have never happened before. First she has too many clients, so she feels pulled into many directions at once. Second she can feel...

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Is your advertising and marketing converting? Fix it now!

Is your advertising and marketing converting? Are you driving people into your sales funnel?  

To set yourself apart in your market, you may need to rethink your approach to marketing and advertising – with a focus on lifestyle, not home features.

During this interview we explore how traditional real estate advertising actually disqualifies a lot of potential clients that we could be converting.

Watch the interview to learn how we can leverage video in order to effectively market to millennial's and how to bring goals and aspirations into our marketing plan for 2020. 

Join myself and Marki Lemons-Ryhal for a fun, fast paced conversation:  

Takeaways + Tactics

  • When we create ads, we should be asking ourselves if they trigger and drive curiosity. 
  • When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of...
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9 Things Not To Do on Social Media

 

What if before being hired by a buyer or a seller they first checked out all of your social media pages? 

The vast majority do exactly this according to a study from Career Builder which reveals that 70% of employers view a potential employees social media pages before making a hiring decision. Even during employment 43% continue to check on current employees social media feeds. 

Buyers and sellers often view themselves as your employer and when entrusting the largest financial decision of their lives to someone will even be more likely to check you out on social media. 

Your social media feed then is the first step in the interview process, a life resume, that can help or hurt your chances of earning your next commission. To make sure you put your best foot forward check out this quick list of 9 Things Not to Do on Social Media! 


Do you need more leads, more listings, more buyers, and more closings? 

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The Silver Tsunami - 20 Million Potential Listings Coming

 

Currently, 33.9 percent of owner-occupied U.S. homes are owned by residents aged 60 or older, and 55.2 percent by residents aged 50 or older. As these households age and begin vacating housing, that could represent upwards of 20 million homes hitting the market through the mid-2030s.

According to a recent report by Zillow Research "the massive Baby Boomer generation has already begun aging into retirement, and will begin passing away in large numbers in coming decades – releasing a flood of currently owner-occupied homes that could hit the market."

We can be of service to Baby Boomers who may be looking at retirement options, senior living options, moving in with adult children, or right-sizing to travel more and spend time with grandchildren. In the event of a passing we can also assist with helping loved ones, estates, or trusts dispose of real estate. 

The numbers are staggering....

 

Are you positioning yourself for this massive opportunity? Watch this quick...

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In-Deal Commission Negotiations

 

What do you say when a seller asks you to discount your fee or worse the buyers agent fee when responding to an offer? 

Your answer can set the stage for how the seller will approach all negotiations through out the sale. It can also impact how cooperating agents view your brand and future working relationship. 

Watch this quick video for ideas on how to respond effectively and also how to respond when the seller complains that you sold the house so quickly they shouldn't pay you the full fee. 


Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

Weekly Coaching Program: 


About Jim Remley

Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at the...

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New Twist on FSBO and Expired Lead Generation

 

What if you had a reason to call a For Sale by Owner or Expired Listing that created a sense of urgency and provided a real purpose behind every call? You can by using events.

Events are happening in your real estate business all the time. Closings, pendings, offers, even showings are events that create an opportunity to make contact with For Sale by Owners and Expired listings. By targeting the neighborhoods where these events occurred you can unlock more listings and more opportunities.

Check out this quick video for two scripts to begin using events as a marketing tool.


Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

Weekly Coaching Program: 


About Jim Remley

Jim Remley is a nationally recognized expert in the field of...

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Interview w Howard Chung: The Three Chairs + Your Stop Doing List

 

What chair you are sitting in can change your career...

The chair isn't your favorite living room lazy-boy, it's a figurative chair. As thought leader and real estate industry innovator Howard Chung explains all of us are sitting in one of three chairs at any given moment: 

1) The Operator Chair - Daily business activities...

2) The Executive Chair - Long term planning and strategy...

3) The Life Chair - Personal time, rest and relaxation... 

During the interview we also discuss the power of to-do lists. Savvy agents embrace the concept that in addition (and maybe more important)  to a start doing list for 2020 is a stop doing list. These are the items that can negatively impact your business, your health, and your relationships that need to be removed from your business and your life. 


Do you need more leads, more listings, more buyers, and more closings? 

Explore Mastery Classes:

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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!