The #1 Feedback Strategy Every Listing Agent Must Use | Boost Price Reductions & Seller Trust FAST

When we're talking to our sellers and giving them feedback each week about what's happening in the market, it's really important that we educate them on a few things that often get missed.

One of those is the power of virtual showings.

So what’s a virtual showing? A virtual showing is when someone visits your listing online. They may or may not come see it in person, but that initial view online is still a strong signal. It means your marketing is working—it's attracting people to look at the listing on Zillow, Realtor.com, your own website, or the MLS.

From there, the buyer decides: Is the listing priced right? Does it look like it’s in great condition? Is it staged properly? A number of other factors come into play once they arrive at the listing page—but your job is to get them there.

And when you’re talking to our sellers every week—and this is how you earn price adjustments, by the way—you need to bring up virtual showings.

Right now, price adjustments are on the rise. About 36% of listings across the U.S. have had some form of price change, which is the highest it’s been in two years. There’s more competition now than we’ve seen recently, so price adjustments are key. And during our seller conversations, one thing we should be saying is:

“Mr. and Mrs. Seller, just a quick update on what's happening. In the last week, we had 52 virtual showings—meaning 52 people viewed your listing online. That converted into 5 actual, in-person showings. I followed up with all five buyers’ agents. Two got back to me. We’re waiting on a response from the third.

“Here’s what both of those agents said: The buyers felt the home was priced a bit high. They ended up purchasing other properties. Both also mentioned that the flooring might need to be updated or that there should be an allowance for new flooring.”

Whatever your specific feedback is, anchor the conversation in virtual showings first. That shows the marketing is working. Then, we use that insight to guide price adjustments or condition improvements. It’s a very powerful concept. I want you all to start using it.

And if you want more ideas like this, join us at eRealEstateCoach.com. Check out the Path Performance Coaching program. It's an incredible system that gives you tons of lead generation tools and helps you become a strong, listing-driven agent.

The first month is only $1—most affordable coaching in the country. Hope to see you over there soon. Have a great day, and good selling.

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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

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At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.