What's the number one motivator for someone to move from Company A to Company B? It's not the commission plan, so get that out of your head.
The answer is this: the reason I'm going to move from Company A to Company B is because I believe Company B can help me close more transactions.
Transaction count is the number one motivator for all agents. Yet, when I talk to most brokers and ask them to list the top five reasons someone should join their firm, the first things they often mention are: "We've got a great culture here. It's a family organization really connected to the community. People just trust each other. We've got a great staff."
These are all fantastic qualities, but let me tell you what that is: soft value.
Soft values are what keep agents at your company. People love to work at places with great culture, a charitable spirit, an open-door policy, and strong support staff.
But soft value isn't what moves an agent from Company A to Company B.
What moves agents is one thing:...
Hey guys, have you had a chance to talk to your social and sphere audiences about the importance of flood insurance?
This should be a priority, especially with what's happened with Helene and Milton—it’s on the top of everyone's mind.
Here's something interesting: typical homeowner’s insurance doesn’t cover flooding. Since 1996, 99% of counties in the U.S. have experienced some kind of flooding event. What’s more, 20% of all flood claims come from homes not in traditional flood zones. And just one inch of flooding in your house can cause at least $25,000 in damage.
That’s a huge reason to encourage your clients to get flood insurance.
To help with this, there are a couple of things we can do:
First, partner with a local insurance agent who specializes in flood insurance. We could record a webinar or have them join a live stream to discuss the importance of flood insurance.
Another option is to direct people to the government website,...
50% Complete
Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!