Hey, brokerage owners and team leaders. I'm sure you've experienced this because I've experienced it a million times:

As a brokerage owner, later as you get a stream of agents coming into your office and they're always asking the same exact question. Like, "Oh, I got to ask you about this." And you're like, I've answered this like ten times this week. Drives you a little crazy, a little bananas.

But you go through and you do it again, and you think about that time suck of answering the same question over and over and over again.

Let me give you a solution for that.

And that is to create your own little mini university, right?

Your mini university just means you're going to create a recorded answer where you answer this frequently asked question, this FAQ question.

And now you push this out to your office and say, "Guys, I'm getting this question a lot. I just want to answer it en masse."

You put it on your Facebook closed group. Maybe if you had a YouTube channel, a private one,...

Hey guys, a really interesting study just came out, and it showed that 21% of agents that are 25 years plus in the business are actively looking for an exit strategy.

So two things here.

Number one, if you own a real estate company and you've got a lot of people that fit that category, your business could be at risk: What if they suddenly all retire en masse?

Second thing about this is: We have a massive opportunity in our market to take advantage of these people that are thinking about leaving the industry.

Here's how:

What if you partnered with one of your agents in your office to go out and target these folks in the industry?

You say, “Hey, there's four or five agents at this company and that company and that company that fit that category.”

And then say to one of your agents, “Why don't we go out there in tandem, you and I together, and let's try to recruit them in?”

You can actually maybe buy their book of business and come up with a succession plan. A recruiting strategy ...