Hey guys, we're coming into Spring, and this is a great time of year to offer your concierge services to all of your clients.

What is your concierge service?

You want people to think about you when they think about anything related to their house — whether that's putting a new roof on, new carpet, refinishing the floors, needing an electrician, needing a plumber.

You want to be the first point of contact when they have a need related to their house. But you've got to say it out loud.

You've got to reach out to them. This is a great text, a great call, a great email where you say:

“Hey guys, a lot of times this time of year, coming into Spring, is when people like to do home improvement projects. If that's you and you need a contractor of any kind, reach out to me.

I've got relationships with the best contractors in the market. They give my clients great service and great pricing, so please reach out to me.”

Now, here's how I'm inserting value: I'm saying they're going to get whi...

As a real estate agent, you have something in common with every single business owner in your community. Everybody from carpet cleaners, to candy store operators, to toy store owners, to clothing store owners — every one of you has something in common.

Here’s what you have in common: you all want to do more business.

As a small business operator, what you can do is tap into that. What I would suggest to you is you go through your entire sphere of influence today and you take a yellow highlighter out — maybe print it out — and put a highlight next to all the small business owners that you know. You know more than you think.

When you have that highlighter out and you highlight all those folks, the next step is to call them, reach out to them, text them, or stop by their business if it’s convenient and appropriate, and say this:

“Hey, you know what? I want to support a local business every single week, and I’d love to do a collab with you if you’re interested.”

A collab — what’s a co...

Here's a question for you: Are you a real estate concierge?

What’s a concierge? If you’ve ever been to a hotel with one, they’re the people who connect you with local shows, restaurants, and experiences. They make your stay smoother and more enjoyable.

That’s exactly the approach we should be taking with our clients—and even our potential clients.

You can start the conversation like this, “Hey, as a real estate professional, I work with vendors all the time—gardeners, plumbers, electricians, carpet installers, landscapers, you name it. If you ever need anything related to real estate, call me. I can connect you with the best.”

Because I refer clients to these vendors regularly, my clients usually get the best pricing—and they move to the front of the line. It’s a win-win.

When you position yourself as the go-to person for anything home-related, you naturally start having more conversations with clients. They’ll call you and ask, “Who’s your landscaper?”

You say, “I’ve got a great...

Here's a massive opportunity for you when you're looking at your sphere of influence. If you've got a list of people in your sphere that own businesses or are entrepreneurs with locations, we’re in a unique position with the commercial market right now. In many areas, the commercial market is really struggling.

The script for reaching out to these business owners in your sphere of influence is straightforward. Start by asking, “Do you rent or own your current location?”

Most will be renters, some will be owners.

If they say they are renters, you can respond with this:

“If you'd like to own, this is one of the best times in the last 10 years to buy commercial property. There are several factors at play:

• Vacancies are high
• Rents are declining
• Rental prices and commercial real estate prices are stable, with some areas seeing decreases

There’s a real opportunity to get a bargain in today’s market.”

Or if they already own their property, ask, "Have you ever thought of adding a ...

Heading into the new year, here's a game-changing strategy for you:

Open up your CRM, scan your sphere of influence, and pinpoint all the business owners. Start by reaching out to them. Call and ask, "Hey, Jim, how's the new year looking for you? How did last year finish off?"

Share your plan, "I want to start endorsing a local business every week on my social media, and I'd love to feature yours. I just want to promote local businesses I admire. No strings attached. Are you cool with that?"

They'll likely say yes, appreciating the gesture.

Be the Go-Giver. Lead with their needs. Within a week, make a post about their business on social media. Include photos, share your personal experience, and publicly endorse them. Tag them in the post. They might even share it with their audience. It's a win-win, a feel-good moment for both parties.

Even if they don't reciprocate immediately, the spirit of giving will work its magic for your business.

Now, measure your efforts. If your goal is...