Hey guys, did you know that in the last 12 months there’s been an average 7% increase in homeowners insurance rates? When people are homeowners and paying insurance, premiums on average have gone up 7%. In a lot of markets, it’s probably much higher than that.

When we hear this, we might say, “That doesn’t impact me. I’m a REALTOR. I’m not selling insurance.”

But this is actually an opportunity.

Everyone in our database has homeowners insurance. Why don’t you reach out to our database today and say, “Hey guys, you’ve probably noticed your homeowners insurance rates have gone up. I just want to be a resource for you. I’ve got a great contact—an insurance professional here in town. If you’re looking to shop your rate or get a different quote, I’d love to refer you to them. Just give me a quick call. I’ll make sure they put you at the top of the list and give you exceptional five-star service.”

Now, why don’t you just give them the name of the person to call?

The reason is you want t...

If we went through your SOI—your sphere of influence—I bet we’d find several people active on LinkedIn.

First question: are you on LinkedIn, and are you active there? You should be. But let’s set that aside and talk about what you can do on LinkedIn to really make an impact.

One of the easiest things you can do—something that takes just 10–15 minutes a week—is endorse a couple of people’s skills. LinkedIn makes this simple. You can say, “They’re great at marketing,” “They’re a strong presenter,” or “They provide excellent service.”

Whatever you truly believe they’re good at, endorse them.

Once you’ve endorsed their skills, let them know. Send a quick text or LinkedIn message:

“Hey, I took a minute today to endorse a couple of your skills. I’m doing this for a few friends. Just wanted to let you know. Hope you’re having a great day!”

That’s it. No ask. No expectation. Just a feel-good connection and a little gift they weren’t expecting. You’re being the Go-Giver, leading with valu...