I want to share one of the best strategies I’ve heard from a top agent in years. This story comes from my friend Dan, who had a client searching for a specific type of property.

Dan started making calls and came across a duplex owner. While driving by the property, he saw the owner outside mowing the grass. He introduced himself:

"Hi, I’m Dan. I have a buyer interested in multifamily properties, and I was wondering if you’d consider selling these units."

Her response? "No, I think I’m going to hold onto them."

But here’s where Dan worked his magic.

Dan didn’t stop at the first “no.” Instead, he asked a follow-up question:

"Can I ask why you’re holding onto them?"

Her answer? "I think I’m getting a good rate of return."

Dan responded: "That’s great! And if you are, you should definitely keep them. But if I could find you something with a better rate of return, would you consider selling these?"

That opened the door to...

As we approach the end of summer, many listings might still be lingering on the market. Currently, two-thirds of listings in the U.S. have been on the market for over 30 days, and 40% have been on the market for over 60 days. We're seeing more listings and less activity on the sales side, leading to a buildup of inventory and a shift toward a buyer's market.

If you have a listing that’s been on the market for a few weeks with little activity, try this script:

"Hey, Mr. and Mrs. Seller, this week I’m refreshing all my listings. Here’s what that means: I’ll be updating the lead photos so your listing looks new in the MLS. I’ll also revise the property description and review all the data points to ensure everything is accurate.

I’ll also schedule a 'meeting the market' to discuss any potential improvements to the listing. This meeting involves considering any incentives we might offer buyers or buyer’s agents. For buyers, we could consider...

When recruiting agents, you'll hear "no" 90% of the time, if not more.

Many brokerage owners and team leaders stop recruiting because they dislike hearing "no." We may not be accustomed to it, especially if we've been successful in lead generation. This rejection can make you think recruiting isn't for you, leading you to wait for agents to come to you, which is not effective.

Your brokerage will fail if you don't actively recruit.

To start getting yeses and change your mindset about recruiting, understand that recruiting isn't about getting a yes today. It's about opening doors and creating relationships. The worst recruiters aim to close immediately, treating all agents the same—new agents and experienced agents alike. This is a mistake.

Recruiting a new agent is relatively easy, but recruiting an experienced agent doing $10-20 million in transactions is like recruiting a professional athlete. It starts with relationship building and opening doors.

How do we open doors?

We...