Why Recruiting “Doesn’t Work” for Most Real Estate Brokerages (The Einstein Problem)

As a brokerage owner or team leader, one thing we often do—and we see agents do this a lot—is run into what’s called “The Einstein Problem.”

The Einstein Problem is this: we’re introduced to a new idea or concept, and we say, “You know what? I’ve heard that before. I’ve tried that before. It didn’t work for me, so I’m not going to do it again.” We stop listening to that idea, concept, tool, technique, or strategy. We say it doesn’t work in our market.

We’ve all heard agents do this, and we’ve done it ourselves. Let’s be honest.

One of the areas we commonly say this about is recruiting.

We’ll say, “I’ve tried recruiting. It doesn’t work in my market. I’ve tried going after top agents. They never come.”

Or, “I’ve tried experienced agent recruiting. I’ve emailed, texted, called, taken them to lunch, and it just doesn’t go anywhere, so I’m going to stop.”

But here’s The Einstein Problem behind that attitude—and this is true for your agents with lead generation as well.

I want you to ask yourself three key questions.

Number one: you’ve heard the idea, but have you actually done it?

Most of us hear things and don’t do them. We hear a recruiting strategy, an idea, a concept, but we don’t go out and execute it. So first—have you done it?

Secondly, have you mastered it? Have you mastered the strategy or technique?

Third, do your results show that you’re doing it and that you’ve mastered it?

If that’s not true, then maybe you need some coaching. Maybe you need accountability inserted back into your business model.

One thing we often lack as brokerage owners and team leaders is accountability. We’re not answering to anyone, and before long, the only people we’re answering to are the bill collectors.

We have to find a way to be more accountable—to ourselves, our businesses, and our families—for the business we’re building.

Sometimes that means accepting that you need extra coaching. Sometimes you need someone to say, “You’ve got to actually go out there and do these things.” And you need a strategy that actually works.

That’s what we give you at erealestatecoach2.com. If you check it out, we’d love to have you explore it.

We provide a recruiting strategy that’s time-tested and proven to work across the country. Every brand has touched it. We’re brand-agnostic—independent companies, franchises, regional companies—all using the same techniques in different markets.

And they’re having incredible success.

We’d love to have you sign up for a discovery call with me so we can explore your company goals and help you move away from The Einstein Problem and into the solution: doing it, mastering it, and letting your results reflect that.

Schedule a time that works for you here.

Have a great day, and good selling.
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Why do Brokerage Owners choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.