Hey, you know what's interesting? The least interesting thing about you.
And you know what the least interesting thing about you is? That you sell real estate.
I know it's hard to hear, but that's the truth. When people look at you, if you're just one dimensional, and all you talk about is real estate pretty soon they're gonna get bored with you as a person. Why? Well, they're gonna relegate you to noise because every time they listen to you or look at your feeds, they're only gonna hear about real estate. And people get tired of it.
What people want is fresh, new, exciting, and different content. So I want you to think about the five persona strategy.
When it comes to your tombstone, what do you wanna be known for after we're all gone?
You're probably not gonna talk a lot about real estate. You might say you're a REALTOR, but what else was exciting about you? What else was different about you?
Could be that you're...
Hey guys, I'm seeing something in the market that I've never seen before, which is really interesting.
We're seeing a mass migration of people moving from one state to the next because of political reasons.
Now, we haven't seen that. In my 33 years in the industry, I've never seen a mass migration because of political reasons. People are moving because they don't agree with the local politics or the state politics. And they're going to where they agree more with the politics of that other state.
So you might say, well, that's interesting, Jim, but how in the world do I capitalize on? How do I use that in my real estate business?
It's interesting because we all know some folks around us—family and friends—that have actually made the move. So isn't like way out there. This is like close to almost all of us.
So I'm gonna give you a simple technique today that you can implement right now.
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