So brokerage owners, if I walked into your office today and I just put my hands out and I said, "How does it feel to be in your office?"

What would I feel?

Would I feel like it's an energetic place, that it's motivational, that I'm inspired by being there?

And even if you're running a cloud-based brokerage, this still applies to you, by the way.

When I talk to your agents, do they say, "Hey, working with this company makes me feel just energetic. I feel excited. I feel like I can tackle the market."

Or if I walk into your offices, does it feel quiet? Are there crickets? Is it like a morgue? Is it not exciting? It's just kind of... look.

What does it feel like?

So here's the real question behind the question:

Can you, as a brokerage owner-leader, influence how it feels in your company?

The answer is, of course, yes.

So how do we do it?

I'm going to give you what I call the Five-One Approach. I call this going big and going small every day.

So going big means we do one thing ...

Are you a global REALTOR or a local REALTOR now?

Most of us were trained to be a hyper-local REALTOR. We specialize in our market, in our state, which is a good thing, but we might be missing out on as much as 10% of our income by not telling people that we're actually a global REALTOR.

What does that mean?

That means that we can refer people to any other REALTOR in the country, and even in the world, if they're interested in buying in other states, in your state but other areas, or even internationally.

We can earn referral fees, but we're missing that opportunity.

Raise your hand if you missed a referral opportunity in the last 12 months from a friend or family member that told you after the fact that they have purchased a home somewhere else, or they're selling a home somewhere else, and you might have thought, "Well, I guess I just missed that opportunity."

But when you say that, it's really thousands and thousands and thousands of dollars you're missing out on, for no reason...

Hey guys, quick tip on your emails, especially ones that are trying to sell or promote something new.

A study was done that shows, and they studied 10 million emails, that when the email is less than 150 words, you get a 60% bump in the response rate, in the reply rate.

So short. Not long.

Sometimes we see these emails rolling.

You ever do this? You open an email and it's like 4 or 5 paragraphs. You're like, "Oh," and you just scan through it, right? You don't read the whole thing.

But what if it's 150 words, though? Of course you're gonna read it. It takes two seconds.

So make sure your emails are tight, concise, fast, easy to read, and your response and reply rate will go up dramatically.

By as much as 60%!

So guys, you want quick, snappy, easy ideas you're going to implement in your business, things that can really make a difference in your bottom line, then join the Path Performance Coaching and get your first month for only $1.

The Path contains hundreds of lead generatio...

Hey guys, you’ve been out showing homes all day and you get to the end of your last showing, and you know that your clients liked one of the houses more than the others. It always happens, right?

Here's a great tip for you:

You're going to say to them, "Hey, guys, I think you liked Third Street the best, if I'm not mistaken.What I'm going to do is, when I get back to the office, I'm going to shoot you a quick direct message. I'm going to shoot it to you through Facebook, Instagram, whatever you're connected with me on. Make sure you're connected through some system, some social media platform.”

And what you're going to do is, when you're sending that to them, you're going to send it as a link.

So you're going to go grab a link online from your own website of that listing, not the MLS.

You're going to go to your own website or a company website and grab that link for that specific listing that they liked the best. Then you're going to go over to the social media platform you're con...

Hey guys, you’ve probably noticed in your market a lot of new construction when it comes to apartments. That’s common across the country right now. Tons of apartments coming online, tons of rental properties.

What’s happening is it’s putting pricing pressure into the rental market. I own rentals in my own small town here in southern Oregon, and we’ve seen pricing pressure here locally.

And what that means is that people that have rentals might be feeling a little bit under pressure, especially the higher-priced rentals.

So let’s assume somebody bought a home. They’ve got a mortgage, they’ve got taxes, they’ve got insurance, they’ve got a property manager to pay, utilities—all the costs associated.

So you’ve got to ask a pretty steep price.

And now the number of renters willing to pay their price has dropped, so they’re sitting vacant.

This is an opportunity for you to pick up listings.

Watch for those high-end rental properties in your market. Watch those rental websites. Watch ...

Hey, brokerage owners, team leaders, I’ve got a few questions for you:

First: What’s been your biggest sale ever at your company? Interesting question.

Second question: What’s been your biggest month ever for closing transactions, by volume and sides?

And then third question: What’s been your biggest listing month ever, by the total number of listings coming into your office?

Those three key performance indicators—you might call those your best records, right? Your highest achievements as a company are really a fun thing to measure your team against and say:

“Guys, I just did a little study.”

You’re talking to your team members in an office meeting.

“I just did a study. Here’s our biggest sale ever in the history of our company—and this is the agent who did it.

And then, “our biggest month ever at this company has been 32 transactions, 15 million closed.

“Our biggest listing month ever was this number.

“I want to set a goal for 2026, 2027 for us to hit a higher number—a highe...

For you agents out there, I’ve got a question: have you mapped home anniversaries for your entire database?

What does that mean? When we help someone buy a home, we automatically record the closing date in our CRM. If you haven’t been doing that, start now. If you haven’t done it for your whole career, go back and do it for every house you’ve ever sold.

When that anniversary date comes up—January, February, March, April, May, whenever—you now have a reason to call those clients and say, “Hey, happy six-year home anniversary. Can you believe it’s already been six years?”

Then you say, “Guess what? It’s your turn for a home equity analysis. I like to update all my friends on how much money they’ve made on their house over the last 12 months.”

You tell them, “Here’s what you’ve made. Percentage-wise, it looks like about $22,000.”

That’s a great present to get every year. Your clients will love this.

Second, you follow it up by saying, “By the way, if you know anybody buying or selli...

Hey guys, if you want to have a fantastic phone call with everyone in your database coming into December and January—right at the end of the year and the beginning of the new year—this is what I call the “Real Estate Tune-Up.”

We take our cars in for a tune-up every few thousand miles. We need to do the same thing with our database. The way you do that is by being direct and asking one key question.

Here’s the question.

“Hey, this is Jim. How are you guys doing? I’ve been thinking about you. I’m talking to everyone I know as we head into the new year, just on the business side, and I wanted to ask: is there anything you have on the horizon, real estate-related, for 2026 that I can help you with?”

That’s it. You just put it out there.

“Do you have anything going on in 2026, real estate–related, that I can help you with?”

You’ll be shocked by how many people say, “Actually, yes, we do. We’ve been thinking about something.”

Remember, about 5%—one in 20 people you talk to out in the...

Hey guys, new study from Harris Interactive—interesting study—found that every American knows four people who are going to move next year. I want you to put that in perspective.

Let's say you're a real estate professional and you have just a hundred people in your database. You might say that's not enough to make a living. The reality is those hundred people know 400 people who are going to move.

What percentage of those would you need to have a complete transformation in your career? To actually 10x your performance from last year?

So then the question is: if that's true, how do I get my arms around that business? What am I missing? What am I doing wrong?

I'm going to give you two things you're doing wrong...

First one is going to be hard to hear: people don't look at you as referral worthy.

What does that mean? It means when they look at you, they're thinking, “I don't know if I could trust him or her with a referral,” because they don’t know you're a hardworking agent.

Why do...

As a brokerage owner or leader, are you treating your current agents as your own personal SOI—your sphere of influence?

As an agent, you were trained to do this. You’ve heard it repeatedly from gurus, speakers, and podcasters: work your sphere. You need 20 to 50 contacts per year with your sphere to generate referrals.

But are you applying that same principle to your own agents?

Most brokerage owners and team leaders don’t. Then they wonder why recruiting is so hard. Recruiting feels difficult because they’re not getting referrals from their own agents.

The number one recruiting strategy for every brokerage owner in America should be this: your agents are so impressed, enthusiastic, and in love with what you do that they’re shouting from the rooftops, telling every agent in the market to work for you.

If that’s not happening, it’s because you’re not treating your agents with the same intensity and intentionality as your SOI.

So let’s change that. Treat them with the same respect ...