As a real estate agent, you have something in common with every single business owner in your community. Everybody from carpet cleaners, to candy store operators, to toy store owners, to clothing store owners — every one of you has something in common.

Here’s what you have in common: you all want to do more business.

As a small business operator, what you can do is tap into that. What I would suggest to you is you go through your entire sphere of influence today and you take a yellow highlighter out — maybe print it out — and put a highlight next to all the small business owners that you know. You know more than you think.

When you have that highlighter out and you highlight all those folks, the next step is to call them, reach out to them, text them, or stop by their business if it’s convenient and appropriate, and say this:

“Hey, you know what? I want to support a local business every single week, and I’d love to do a collab with you if you’re interested.”

A collab — what’s a co...