I’ve got a question for brokerage owners and team leaders:

If you could wave a magic wand over your business right now and hire somebody—a staff member—and money was no object, what would that position be? What would that full-time person look like coming in and helping your company?

What would that position be for you?

A lot of people would say, “I’d hire a social media director.”
Some people would say, “I need a marketing person.”
Others would say, “I need a TC,” or “I need an inside sales agent,” or “I need a tech person. I need a technology expert in my company.”

Or you might say, “I need somebody running my Google Ads or my Facebook Ads. I need somebody in that room.”

All of us have different needs, but I want to go deeper with you on this.

I don’t want this to be a dream. I want this to be a reality. And the way we do that is by identifying your hiring trigger.

For all of us, that trigger is going to be dollars flowing through the front door. We need more revenue coming in t...

If you’re a real estate broker or team leader, I’m sure you’re experiencing what I’m about to describe. I call it the 80/20 rule, and it’s not the 80/20 rule you’re thinking about.

The 80/20 rule we usually think of is that 20% of the agents do 80% of the business. It’s probably closer to a 90/10 rule now, but that’s not what I’m talking about.

What I’m talking about is the 80/20 rule when it comes to the deployment of the technologies, tools, and services you provide to your agents.

As a brokerage owner or team leader, you invest in all this tech and all these tools, and then 80% of your agents don’t use them. You’re spending thousands—maybe tens of thousands—of dollars, and you’re thinking, “This is crazy. Maybe I should just stop providing this stuff.”

That’s a mistake.

First, you have 20% of your people who are actually using these tools, and those are usually the people producing. If you stop providing the tools, you’re hurting that group.

But there’s another reason you shou...

Hey guys, there’s an interesting new study from 1000Watt. They studied 600 agents and asked them several questions about where they thought they were in their career.

A shocking number: 31% of these agents said they were actively considering making a real estate brokerage change—switching offices.

That number jumped to 53% for agents under the age of 35.

So when you hear that as a brokerage owner or a team leader, what should that represent to you? What I think it should represent is opportunity.

If you look at your entire market—maybe you have a thousand agents, maybe ten thousand—think about one-third of them are actively considering making a change, and 53% of that younger generation are actively considering it. Then the question becomes: What can you do about this opportunity? How can you get ahead of it?

The way you get ahead of it is by being intentional with your recruiting strategy—getting out there, having conversations, building relationships, and really showing your val...

What do you think agents say is the number one consideration when choosing a real estate brokerage? I bet the default for many of you would be the commission plan. Most assume they’re always going to go right to the commission plan.

What if I told you that’s not true? According to a brand new study of 600 agents, they found that the number one thing driving the conversation about making a switch was technology—who is leading in technology.

So here’s a question for you: what is your tech stack as a real estate brokerage owner or team leader? Does your tech stack put you on a parity basis with the major players in your market, or are you inferior? That’s number one.

And then, do you have some advantages? Do you have things you’re doing a little bit differently?

Maybe you’re starting to use some AI in your business. Maybe you’ve created some lead-flow opportunities. Maybe you’ve created playbooks and plugged technology into them to make that technology really work for your agents.

So...