How Your Brokerage’s Tech Stack Makes Agents Stay (Or Leave)
What do you think agents say is the number one consideration when choosing a real estate brokerage? I bet the default for many of you would be the commission plan. Most assume they’re always going to go right to the commission plan.
What if I told you that’s not true? According to a brand new study of 600 agents, they found that the number one thing driving the conversation about making a switch was technology—who is leading in technology.
So here’s a question for you: what is your tech stack as a real estate brokerage owner or team leader? Does your tech stack put you on a parity basis with the major players in your market, or are you inferior? That’s number one.
And then, do you have some advantages? Do you have things you’re doing a little bit differently?
Maybe you’re starting to use some AI in your business. Maybe you’ve created some lead-flow opportunities. Maybe you’ve created playbooks and plugged technology into them to make that technology really work for your agents.
So...
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