How Smart Brokers Recruit Top Agents Without Cold Outreach (Referral Scripts Inside!)

As a brokerage owner or leader of a real estate company, you probably remind your agents every week that the best way to grow their business is by engaging their Sphere of Influence (SOI) and consistently asking for referrals.

But are we holding ourselves to the same standard?

We should be asking our own agents for referrals and recommendations about who we should be talking to in the marketplace.

Questions to ask regularly:

1. “Who are the top agents you’ve worked with in the last six months that would be a good fit here?”
2. “In that last transaction, how did Bob do? Would he be a good fit for our company?”
3. “Is there anyone I shouldn’t talk to—any red flags in the marketplace?”

By engaging agents consistently and requesting their generosity, they start to understand the importance of referrals—just like our clients do when we ask.

Agents aren’t conditioned to send referrals unless we ask. The best time to ask is right after you’ve helped them like after:

• Solving a problem
• Handling an objection
• Coaching them through a crisis

While they’re in that “euphoric” moment, say:

“There’s something you can do for me. If you talk to an agent who’d be a great fit for our office, please connect us or pass along their name.”

With the right timing and approach, you’ll see excellent results.

Want more recruiting, retention, and profitability strategies? Visit eRealEstateCoach.com and book a discovery call with me—no obligation, no pressure. We’ll discuss your goals and how to grow your company over the next 12 months.

Have a great day, and good selling!
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.