Webinar: Eleven Ways to Quickly Attract New Listings

Quick Tip: 2020 Election Message

What do you say about the current election situation that we're all going through? It's a touchy subject. If we lean on one side or the other, we could be alienating 50% of our client base.
 
Here's an election message that doesn't lean one way or another.
 
"Some of my friends have asked me how the election might affect the housing market. So during an election year typically the month of November you see a slow down of about 15% compared to a normal market. But this isn't a typical market cycle. Today 71% of listings are selling within the first 30 days of being listed and they're receiving 99-100% of their asking price. Most of them are receiving up to 3 offers per listing. What's causing this? 60 year lows in interest rates! So if you know of anybody that's even remotely thinking about putting their home on the market, now is the time."
 
That's the simple message. You speak about the election, but only as it's related to real estate.
 
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Investor Marketing: Lock In Your Upside Script

       

A recent study that shows about 6% of people are taking advantage of eviction moratorium laws. In other words, they're not paying their rent and they're just staying in place. In those cases where the tenant is unable or unwilling to make their rental payment, it can become a burden on the people that own these investment properties.

Why? Because they have to continue to make their own mortgage payments.

As a real estate professional we should reach out to investors as a resource. How? Try using the "Lock In Your Upside" script:

"My name is (your name) with (your company name). I am calling about an investment property at (address of units) did I reach (owner name). Great! Quick question - how did you do with rent collection last month? You know, the biggest challenge that I'm hearing from rental owners in the market when I'm talking to them is that they're having a challenge with the eviction moratorium. The reason for my call is that we have still...

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Quick Tip: The Four Sales Script

       

The market is changing, we are starting to see double-digit appreciation returning to the marketplace. Unfortunately this can cause some sellers to get ahead of the market and demand prices that are unreasonable. In short some sellers are getting greedy.

As a real estate professional one of our most important jobs is to be be an educator. Try using the "Four Sales" - Script to help educate your sellers:

"We have to sell this home to four different people. We have to sell it to the real estate community, to motivate them to show the home. Then we have to sell it to the buyer. Then we have to sell it to the appraiser and finally we have to sell it to the underwriter for the bank. All of these people will measure your home-based other homes they have seen in the marketplace. Even if one of them agrees to pay over market – it’s unlikely the other three will also agree."


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Three Checklists to Help Clients Going Stir Crazy at Home

 

Are you going stir crazy yet? 

Only a couple weeks into a shelter in place order and many of your clients will be going a bit stir crazy. How can you help? First reach out and connect. In a new study from AT&T over three weeks in March just as the coronavirus began to deeply impact the United States: 

  • Voice calls: +33%
  • Instant messaging: +63%
  • Text messaging: +41%
  • Emailing: -18%
  • Web browsing: -5%
  • Video: +4% (also accounts for over half of all mobility traffic)

Clients want to connect and they are more open than ever from hearing from you. But what do you say? Try this script:

Just checking in on you guys, are you going stir crazy yet? At my house we are <talk about your household activities>…one thing we are doing more than ever is household projects. We found a few checklists that we are working through one is for spring cleaning and another is for household maintenance…if you want a copy, I will shoot you a copy...

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