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Use This Simple Script to Unlock Expired Luxury Listings in Your Area

        

Hey guys, quick stat that can be meaningful for all of us is this:

Luxury home sales are up 81% compared to a year ago.

Now, why would that be? Why are affluent buyer's coming into this market so heavily?

The answer is they're smart. And they understand they can buy an existing luxury home for far less than it would cost for them to buy a piece of raw land, develop that land and build a new property of a similar size.

So they're seeing these as bargains.

Now yes, of course, prices have risen as demand has risen. But still — its way under what it would cost to build new construction.

So this is an opportunity for all of us that work in a market where there's some affluent housing.

Go back and look over the past two or three years of all the expired listings in the luxury market and target those listings. We know there's now a massive demand.

But it's a place where a lot of agents don't feel confident or comfortable. And so they...

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The First Massive Market Opportunity in 2021

       

8.9 Million people in the United States have moved during the pandemic. What's interesting is when you dive deep into those numbers. 85% of those folks have moved outside of Metro markets or moved away from Metro markets. They're moving into suburban and rural markets instead.

According to the United States Postal Service, large cities lost the most people during the first seven months of the pandemic. They're seeing people move out of some of the most populated areas and relocating to the suburbs or rural markets.

Now, what does that mean to us? That means that we have an opportunity. There's a seismic shift happening in the real estate market and the real estate world may never be the same. We should be leveraging this as an opportunity. Maybe one of the biggest opportunities we ever have in our real estate career is happening right now in 2021. The market is shifting.

So how can you leverage this? One way is by focusing yourself around relocation....

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Quick Tip: Hidden Market Opportunity

       

One of the things that we're seeing across the country, at every level is that buyers are climbing the pricing ladder and purchasing more expensive homes.

Why?

A couple of reasons. First lower price categories have sold out in a lot of markets so they're forced to go up to the next price bracket. But another reason is interest rates. As interest rates decline it allows buyer to move up into price brackets they haven't been able to before without having as big as an impact on their house payment as in years past.

Interestingly what's happening now is that we are starting to see this really impact the luxury. This is an incredible opportunity! Now is a great time to dive into expired luxury listings that have been off the market for an extended period of time and start making contact. We call these legacy expired listings.

To get started do some deep research in your MLS. Go back two, three, or even four years on expired luxury listings. Can't find a phone...

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Targeting the Urban Flight Buyer + Expired Luxury Listings

 

Who is the urban flight buyer?

This is a growing group of people that live in major cities but are looking to exit densely populated, metro areas. In many cases they want to escape to a suburb or a more rural market because they don't like being trapped in their house because of Covid-19.

Why do people want to move?

Two key reasons why people are leaving metro markets - they want more space inside their home and then they want more space outside of their home. Behind this is a new ability to actually make the move a reality. Here are four reasons why this dream is coming true for so many people. First jobs are becoming more remote, especially for people that are working in an upper-tier employment role. In addition many school systems around the country have now gone to a virtual classroom. Third we are also seeing record low interest rates. Finally there is the quarantine lifestyle effect. Because of Covid-19 people are much more focused on their homes today because of 'shelter...

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Real Estate Rockstars Podcast - Why Online Leads are Worse than Ever + Why Follow-Up Matters!

Super excited and honored to be a guest on Real Estate Rockstars with Pat Hiban .

Pat Hiban is an industry icon and an amazing host and interviewer. We had a great time talking about everything from online leads to expired listings!

There was a time when online leads could propel an agent’s business into the big leagues, but agents today are lucky to break even when buying leads. What changed? That’s the question we cover on this podcast. We also explore how agents can still make online leads a profitable part of their business with some simple adjustments to their engagement methods. Plus, we discuss how to prepare for coming market changes, easy ways to boost accountability, and more.


Explore Mastery Classes that can help design the career and the life you deserve including:

 
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Fresh ideas, new scripts, cool tools, and the hottest trends in the real estate industry are coming your way. Have an amazing day!