As a brokerage owner or leader of a real estate company, you probably remind your agents every week that the best way to grow their business is by engaging their Sphere of Influence (SOI) and consistently asking for referrals.
But are we holding ourselves to the same standard?
We should be asking our own agents for referrals and recommendations about who we should be talking to in the marketplace.
Questions to ask regularly:
By engaging agents consistently and requesting their generosity, they start to understand the importance of referrals—just like our clients do when we ask.
Agents aren’t conditioned to send referrals unless we ask. The best time to ask is right after you’ve helped them like after:
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