Hey guys, interesting stat for you:
Luxury housing is soaring! It's up 81% from the number of transactions from last year to now.
Now why would that be?
The answer is if you look at the luxury housing market in most areas of the country, you could not build that luxury home for what you're paying for it today. Because construction costs and land development costs have gone so high.
When people with money are looking at these listings, they're saying, "Hey, wait a second. This is an opportunity. This is a market opportunity for me to buy, because I know I couldn't build it for the same price."
They're actually buying at a discount in their minds. Even though prices have risen, they haven't outpaced what it would cost to build these luxury houses.
So this is still an opportunity. It's a market space. And a lot of people haven't focused on it. But there's a lot of great, great buys within the luxury market space.
So check it out,...
There's something happening with new construction that you need to be aware of, especially if you're targeting builders as a part of your strategy going into the new year. 38.5% of the new construction sales are happening based on the floor-plan alone.
In other words, people are not buying a home, they're buying the home off the plans. They're buying a home based on what they believe to be built.
This is completely different from than where we were a year ago at the same time. At that time, we were 10 points less than that. Inventory has become more constricted and buyers are taking risks. This is an opportunity for all of you watching who are focused on targeting new construction and builders.
What if you approached builders in your market and you said, "Hey, I got some new statistics that blow your mind, 38.5% of new construction sales across the country are being done based on a the floor plans. Do you have any lots in your inventory that you're not...
One of the biggest value points you can bring to a builder or developer is your knowledge of the market and what buyers are looking for in new construction. By helping your clients build homes that buyers will be excited about seeing you will be able to decrease market times, increase market absorption, and ultimately increase the profit margins for your clients.
Dan Mollahan is an expert on new construction and has sold hundreds of homes for his builder and developer clients, in doing so he has earned a reputation as being an expert in the new construction market. Watch and learn how Dan coaches his builders and developers from start to finish when building new projects at multiple price points.
Interested in breaking into the builder market? Check out the brand new Investor and Builder Lead Generation Mastery Course - the course includes 4 Video Lessons, 8 Instant Action Downloads, and 3 Bonus Items!
Do you need more leads, more listings, more buyers, and...
Have you ever wished you could work with a builder?
Working with builders provides many unique opportunities to create sales. First you can sell builders new building lots and development opportunities. Next you have the ability to market each new construction home that is built (even based just on the plans). Last you gain the opportunity to convert all of those buyer calls and open house attendees into even more transactions. Here is the best part when you sell yourself once - builders provide a steady stream of new transactions.
Watch this video to see five scripts that you can begin using today to start connecting with builders.
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About Jim Remley:
Jim Remley is a nationally recognized expert in the field of residential real estate. Entering the real estate industry at...
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