Let's delve into the concept of "speed to lead" for a moment. Why is it crucial? Well, here are the stats:
Businesses that respond within five minutes or less are a hundred times more likely to connect and convert opportunities.
So when that clock starts ticking, you've got five minutes to respond to emails, texts, or calls. The reality is, generating a lead for a REALTOR today costs about $140 per lead. If you can't get back to them in five minutes, it's like burning $140.
Now, how can you address this lead follow-up issue? I'll share a couple of strategies, and they all revolve around Google.
First, consider your lead routing. Get a Gmail account, and with that, you'll obtain a Google Voice number for free. Google will assign you a phone number that routes to your cell phone. When it rings, you'll instantly know it's related to a lead. This can save you from wondering if it's spam or something important.
Additionally, you can set up a...
Let's consider your office location: If you were to drop a pin on the map around your office, extending 2 to 5 miles, have you connected with local business owners in that area?
Many business owners are facing challenges due to economic changes and other factors. It's an excellent opportunity to reach out to them and establish a connection.
Here's a simple approach: initiate a business card exchange. Walk into a nearby business and introduce yourself. Mention your office's proximity and express your interest in referring people who are new to the area. You can say, "I often meet people relocating here, and I prefer to refer local businesses. Would you mind exchanging business cards?" Allow them to share information about their business.
You can further enhance the connection by saying, "I like to highlight a local business on my social media each week. Would it be okay if I featured your business next week and tagged...
Hey folks, let's step into my DeLorean and journey back to January 1st. Time to take a look at what you've achieved from then till now. Join me as I walk you through a self-evaluation of 10 pivotal actions.
First off, calls. Have you connected with everyone in your database? A quick chat or two?
How about personalized texts or DMs? Opting for video texts is even better.
Emails - have you sent individual, meaningful emails to each database entry? And what about bulk emails? Regular newsletters, monthly or more?
Are you leveraging audio snips? Those small audio messages can make an impact. And video messages? The personal touch goes a long way.
Speaking of impact, client events. Have you hosted any this year? If not, consider it. Networking meetings also count.
Have you engaged in one-on-one conversations over coffee or meals? How many times a week?
Now, let's talk about social media. Are you consistently posting five...
Why aren't you getting more referrals?
The problem is you're not asking for referrals. You think you are, but you're not.
Let me give you a natural and fun way to ask for referrals that people love:
Think of your sphere of influence as your personal sales army. Imagine you recruited a hundred or more salespeople to work for your team. If you gave them an assignment, do you think they would bring you sales?
Of course they would. The reason they're not doing it now is because you're not giving them guidance as the sales manager.
So here's an example of what you can do: Send a mass text, email, personal calls, or even a video text to your sales army, saying:
“Hey guys, I'm really short on inventory right now. If you see a house with a preferred sale sign or a vacant house, could you quickly take a picture and send it to me? It could give me an edge in getting that listing. Thank you!”
Another idea is to...
Here's the ultimate test to take your business to the next level:
Many agents get stuck in a production band, where they consistently achieve a certain level of sales, like 3 million, 5, million, or even 6 million. But they're trapped within this range dictated by market fluctuations.
How can you break through these plateaus and actually scale your business to new heights?
Well, to break through and move up, you need to systemize your business.
Scaling requires systematic processes. So, the question is: Do you have a process? Do you have one for working with buyers, sellers, and marketing listings?
Because if you're winging it without any systems in place, you can't scale. Eventually, you'll hit a physical capacity and realize you can't handle more because you're just trying to keep up.
To move forward, you need processes. Start by breaking down your business like a loaf of bread and create a process for each aspect:
Human resource directors, why should you care about them?
Well, if you're seeking a new lead generation strategy, consider focusing on HR directors.
In most markets, companies with over 25 employees have an HR person responsible for hiring, evaluations, and more. Part of their job involves recruiting, primarily focusing on the company's benefits.
But what if you could assist them in selling not only the company's benefits but also the benefits of living in the area?
Here's how you can approach HR directors:
Start by obtaining a list from the Chamber of Commerce and target larger businesses in your market. Introduce yourself as [Your Name] from ABC Real Estate, a relocation specialist.
Let them know you understand their role in human resources and offer your assistance as a REALTOR in promoting the market area. Emphasize that your services are free to the company, and you only earn a commission if...
I have a question for you:
Who is your #1 competitor in your marketplace?
When I ask that to a live audience, I'll hear all kinds of the typical brand answers. You'll hear the brands in their marketplace: Remax, Coldwell Banker, eXp, John L. Scott, Sotheby's, etc.
And I always tell them, you're all wrong. Your #1 competitor in your market is Zillow. Zillow is coming to eat your breakfast, lunch, and dinner. And in a large degree, they already are. Now, yes, Zillow has stumbled with their flipping operation. But does that mean they're going away? No. If anything, we should be more terrified now than ever, because they're going to turn and focus their entire attention back to where they actually started out, which is selling leads to REALTORS. They are not going away.
What does this mean? When lose something to Remax or eXp, you need to ask yourself:
Did I really lose that listing to those companies? Or did somebody go on Zillow, fill...
Jim would like to talk to you about your real estate business with a complimentary 30 minute coaching session.
During the call be prepared to discuss - Your goals for the next twelve months. Your time management and priority management strategies. Your willingness to change and adapt to a changing market landscape, and your biggest choke points - what's really holding you back
The road to transformation starts with small steps. Take your first towards a better real estate business today...