We're still in a highly competitive market. There's still lots of multiple offers happening. The market is changing, but there's still high demand out there.
So I want you to think about what can you do to incentivize people to take my offer over maybe a cash offer if my buyer is being financed.
What would be a unique strategy for that?
One unique strategy I found from one of my top producing teams is this:
They use a closing guarantee. Maybe you're already using one, but if you're not check this out, here's what they do:
When they write an offer, they include a closet that says, "Hey, listen, just for accepting our offer and considering us, we're gonna guarantee that we're gonna close it by this specific date. And if we do not close it by that specific date, we're gonna give you a non-refundable earnest money of $10,000, $5,000, $20,000."
By using that closing guarantee, what you're doing is providing clarity to the seller, so they...
There's a great book I'm gonna recommend to you called Influence by Robert Cialdini. In the book, he talks about the power of sales language. And how your language, when you're selling can have such a massive impact on your performance.
We tend to just wing it in this business. We tend not to know our lines. And we just kind of think that our sheer great personality is always gonna win the day. But that's a mistake. Just like any true professional, we should memorize some things in the real estate industry.
Not that everything's canned and everything's planned. But there are some things we need to memorize.
When you think about the highest paid professionals in any the industry—whether it's a doctor, whether it's an attorney, whether it's a CPA—do those three professions have to memorize some things in order to pass their bar exam and their accountants exams and all their other exams?
Absolutely. And you better hope that...
There's one key thing that all great leaders possess: The ability to be self-critical. They're aware that they're not perfect. And that they need to change, adapt, and pivot to be more competitive in their market.
So how do you do that?
One way is to encourage brutal honesty and absolute transparency with your teams — both inside your office and community as well as outside of it.
If you're an agent, this means asking your escrow officers, lenders, and co-op agents to be brutally honest with you.
Now there's a magic question to help you do this that I learned years ago from a top producer that took her business from around $2 million a year to $10 million a year in only about two years.
When I asked her what she did to transform her business from 2 million to 10 million, she told me she just started asking this key question after every closing.
Here's her key question: "Hey, listen, I'm working really hard to improve my business this year. I really...
Have you gotten all of your reviews and recommendations from your past clients over the past year? If the answer is no, you're missing a huge opportunity because there's a young, aggressive, and strong agent that's rising rapidly and would like to capture your future clients.
These young agents are listening to podcasts, watching webinars, and they're learning about a secret weapon in the market — and they may be beating you without actually beating you.
Here's what I mean by that:
These young, aggressive agents are capturing reviews and recommendations. And they are hyper-conscious of getting five-star reviews from everyone and anyone who will give them to them. They're making sure that those reviews go on all the right places, which I'm going to outline for you. And what happens is you can have an agent that's only been in the business 2-3 years, but online, they look like they are super experienced because they've stacked up more reviews and...
50% of clients can't remember their agent's name 6 months after closing.
In order to avoid falling into that group, you need a system of steps to follow after closing that captures people for the long haul. In this video, I'm going to explain four strategies to do this and reveal a simple system you can implement today. It's called the "3-7-30-1 System" and it will make it impossible to be forgotten by your clients.
The 3 stands for Day 3 After Closing.
We already know we should provide a closing gift and ask for reviews and recommendations after closing. That's not what we're talking about today. Instead, we're talking about having a follow-up system that makes it impossible to forget you.
So on Day 3, you want to call or text your clients and say, "Hey, I just want to follow up with you since it's been a few days since we closed. Often my clients find that if things are going to go wrong, they go wrong in the first weeks of ownership. Because of...
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