The 3-Word Question Every Broker Should Ask Daily to Boost Retention & Recruiting

I want to give you a strategy to start using every day in your office.

As you're walking through the halls and having conversations with your agents, follow those conversations up by asking, "How’s your pipeline?"

You’re communicating to your team that you care about their performance and want to help them reach the next level in their business.

By asking those magic words—"How’s your pipeline?"—you’re going to unlock a lot of meaningful conversations.

People will say things like:

• "I wish I was doing better"
• "I feel like I'm underperforming"
• "My last listing just sold"
• Or "I’ve only got one escrow left and I’m worried about paying the bills"

You’re going to hear a lot of that. And that’s exactly what you want.

Don’t avoid those conversations… go straight at them.

Because if you’re not having that talk, someone else is... and that someone is likely trying to recruit your agents by offering them a solution.

You are going to be that solution.

When an agent shares a challenge, say:

"I hear you. Let’s do a 10-minute coaching session. Let’s get you back on track and focused on what it’ll take to create some success."

Then, follow that conversation by leaning in and saying:

"Now ask me how my pipeline is."

They’ll probably respond with, "What do you mean? You don’t have a pipeline."

Yes, you do. Your pipeline is recruiting.

Your number one job as a manager, owner, or broker is to recruit experienced agents into the company.

Just like your agents, you should be lead generating every day for at least an hour. Setting appointments, going on appointments, following up—doing all the things you expect from them.

So, propose this:

"Let’s keep each other accountable. Let’s text each other a couple times a week to check in. You hit your goals, I hit mine. Sound good?"

Now you’re on the same playing field. And you should be because you do have a job to do. If you’re not recruiting daily, then you’re no different from agents who aren’t prospecting.

You can’t expect them to do the work if you’re not modeling it yourself.

Agents will respond to this. When they see you doing the work, they’ll be inspired to do the same.

Now, if you really want to dive into recruiting experienced agents consistently in your market—and learn how to retain your current agents—join us at eRealEstateCoach.com (that’s E like Elephant).

Sign up for a free discovery call with me here.

I’d love to talk about how we approach recruiting and retention in an organic, authentic way that attracts the right people and builds loyalty in your team.

It’s a free call. No pressure. Super low-key.

Have a great day—and good selling.
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Why do Brokerage Owners, Office Leaders, Team Leaders, and Solo Agents choose Jim to be their coach?

+ 32 Years of Real Estate Sales, Management, and Coaching Experience
+ Top 1% REALTOR Himself (he has been in the trenches)
+ Opened his First Real Estate Company at 23
+ Grew his Real Estate Company to 17 Offices (largest in Oregon)
+ His Current Team Closed $1.4 Billion in Sales in One Year
+ He is a Current Real Trends Top 500 Broker

When you work with Jim there is no "team" of coaches - you are being trained by Jim and tapping his knowledge and experience.

When your office or team joins our brokerage coaching platform, every agent at your firm will tap into our training and coaching resources.

These benefits include:

20 Weeks of On-Demand Lead Generation Coaching: Access our extensive coaching program, offering daily guidance for 20 weeks, empowering your agents with proven lead generation strategies.

Extensive Downloads Library: Gain access to a vast collection of resources, including scripts, texts, emails, drip campaigns, checklists, systems, forms, and more, all designed to enhance your agents' productivity and success.

Marketing Assets: Stay at the forefront of real estate marketing with new social media and digital assets delivered to your team on a weekly basis, ensuring you have the latest tools and strategies to effectively reach your target audience.

Live Monday Coaching: Kickstart your week with our live Monday coaching sessions, where we deliver the biggest and brightest ideas in the industry. Gain invaluable insights and stay ahead of the curve.

Live Wednesday Coaching: Join our tech and marketing experts every Wednesday as they dive into the hottest real estate tech and trends. Discover innovative tools and strategies that will give your agents a competitive edge.

Live Friday Coaching: Tap into our live podcast series, where we interview some of the biggest names in the real estate industry. Learn from the best and gain inspiration from their success stories.

At eRealEstateCoach.com, we are committed to helping you and your team thrive. Productive agents become raving fans helping you attract the top talent in the industry.

Visit https://www.erealestatecoach2.com/explorecoaching to learn more.