I recently heard a great story about a real estate agent who moved to a new market and didn't know many people. She knew it would be challenging to succeed without a sphere of influence, so she came up with a brilliant strategy:
She researched the top 10 things people want to do in the area and created a video about each of them. She then posted the videos on YouTube and TikTok, and connected them to her website and blog.
By doing this, she was able to reach a wider audience and get her name out there.
She also used Facebook and Google pixels to remarket to people who visited her website, and started putting ads in front of them.
This strategy paid off, and it paid off big:
She went from zero to 10 million in business in just one year!
If you're interested in trying this strategy, don't worry - it's not technical or difficult. Everything you need to know can be found on YouTube, and most of it is free. The only cost is for ads, but...
Hey guys, here's a fun idea you're probably not doing now in terms of marketing your listings, which is doing a behind the scenes viewpoint of what you're doing to market listings.
And I what you're thinking: What does that mean? Well, a lot of us that watch television today, we'll see a lot of behind the scenes. Everybody loves to see behind the scenes. Like if you're watching your favorite show, whether it's House of Dragons or The Handmaid's Tale or whatever, at the end of the show, they'll circle back and they'll do behind the scenes interviews and so forth.
And people love it. They eat that up. That's when you bought the dvd—yes, we used to do that—we would get the DVD extras and that's what it would have on there.
You can do the same thing with your listings.
What if you started doing some behind the scenes work? And what do I mean by that?
What if you had you taking some photos or some, some...
We know that Google is the number one search engine. But what's number two?
As you think about that question, let me give you another a stat that's really going to blow you away:
One-third of Americans -- according to a Harris poll survey -- say that they plan to move after COVID ends.
Think about that.
Think about the power of what that could do to the country in terms of real estate relocation.
So circling back to that first question I asked though, what is the number two search engine?
The answer is YouTube.
And here's what you can do, which is really, really interesting.
When you dive into YouTube today, search for your hometown. Be hyperlocal as we call it and do this quick search: "moving to [your hometown]."
Or you do could another search, which is: "relocation [your hometown]" and see what the results are.
You might find, like I've found, in area after area, after area, after area is that there are very, very little results...