The Deadly “F-Word” That Kills More Deals Than Perhaps Anything Else
Folks, let's retire the F word - follow-up.
You know how often you've had salespeople call you saying, "I'm just following up" or "I'm just checking in." It's not the best approach. It sets the tone of being an annoying salesperson, and we don't want that. We should aim higher and see our services as valuable.
Instead of using "follow up" or "checking in," try these alternatives:
Start with, "As promised, I'm calling you because I have that listing you asked about."
Or say, "I was thinking about you today because something interesting came across my desk."
Or perhaps, "I'd love to get your opinion on a strategy I have for maximizing your home's value. I know you're not ready now, but it'll work anytime."
Another option is, "I had a little time between appointments, and I thought I'd give you a quick call. I only have about five minutes, but I wanted to ask you something." This way, they know it won't be a lengthy call.
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