Let's delve into the concept of "speed to lead" for a moment. Why is it crucial? Well, here are the stats:
Businesses that respond within five minutes or less are a hundred times more likely to connect and convert opportunities.
So when that clock starts ticking, you've got five minutes to respond to emails, texts, or calls. The reality is, generating a lead for a REALTOR today costs about $140 per lead. If you can't get back to them in five minutes, it's like burning $140.
Now, how can you address this lead follow-up issue? I'll share a couple of strategies, and they all revolve around Google.
First, consider your lead routing. Get a Gmail account, and with that, you'll obtain a Google Voice number for free. Google will assign you a phone number that routes to your cell phone. When it rings, you'll instantly know it's related to a lead. This can save you from wondering if it's spam or something important.
Additionally, you can set up a...